Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.

Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.

Film advertisement created by Martin Williams, United States for Thrivent, within the category: Finance.

Direct advertisement created by Ogilvy, Hong Kong for Maxis, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Trans United Fund was founded on the conviction that nothing is more transformative than trans people and our families sharing their lives authentically. For too long, the voices of bullies who play to the public's worst fears and demonize our community have been the loudest. For too long, trans people and our families have been kept out of the spotlight for fear that the truth of our lives would be 'off message.' This ad shares the story of three incredibly loving mothers and their children. The story of a mother's love, dreams and hopes for her children and fierce commitment to protect them is something that all Americans understand. Digital advertisement created by Trans United Fund, United States for Trans United Fund, within the category: Public Interest, NGO.

Film advertisement created by Lowe, United Kingdom for Electoral Commission, within the category: Public Interest, NGO.

Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day. Digital advertisement created by SMFB, Norway for Statoil, within the category: Industrial, Agriculture.

Film advertisement created by WCRS, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Ambient advertisement created by Brother Ad School, Argentina for Diesel, within the category: Fashion.

We often see ads focusing on the sacrifice and determination required to be an elite athlete -- however, 99 percent of us are not one. Academy Sports + Outdoors, an American sporting goods discount store, is looking to combat elitism in sports and outdoor activities in the new “For All. For Less” campaign. “For All. For Less” celebrates everyone's passion for sports, regardless of their skill set or body type. Film advertisement created by FCB, United States for Academy Sports + Outdoors, within the category: Retail Services.

Fresh Step offered some people a free ride. We forgot to mention the rotten fish. See what happens when things get smelly. Ambient advertisement created by conscious minds, United States for Fresh Step, within the category: House, Garden.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Direct advertisement created by BBDO, Costa Rica for Territorio de Zaguates, within the category: Public Interest, NGO.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.