To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

The Guilty Clothes collection was created in order to provoke society. Experiential advertisement created by Marvelous, Russia for The Survivors Trust, within the category: Fashion.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Content advertisement created by Copacino+Fujikado, United States for The Sound Food Uprising, within the category: Public Interest, NGO.

Film advertisement created by HD Group, Hungary for ORIGO, within the category: Media.

SFX Supervisor: Boris Frey FX Artists: Ben Fox, Nathan Diehl Film advertisement created by The Martin Agency, United States for Benjamin Moore, within the category: House, Garden.

The new Polo comes with a host of new features that will make you feel more confident than ever before. With this newfound confidence you’ll think you can do anything. That’s why the new Polo comes with a friendly warning – Beware the confidence. Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Longplay, Brazil for Corcoran, within the category: Recreation, Leisure.

Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.

Film advertisement created by St Luke’s, United Kingdom for Zilch, within the category: Electronics, Technology.

Featuring Ryon Healy, Nick Vincent and James Paxton. Newcomer Ryon Healy is curious about why pitcher James Paxton is called “Big Maple.” Relief pitcher Nick Vincent explains the reasons for James’s nickname, and shares a little-known secret about the hard-throwing, Canadian-born right-hander. Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

Film advertisement created by IKON, Australia for Windsor's, within the category: Confectionery, Snacks.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Robinsons, within the category: Non-Alcoholic Drinks.

New industries are rising. Global challenges are being solved. Incredible job opportunities are emerging. Start at the University of Adelaide this July to be best equipped for your future career.

Production Co: Hello & Co. Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality. Google products - from local business listings to Maps - have helped to play a role in this. To tell that story, Google tapped rising star Director Sanjay De Silva from production company, DIVISION. The simple story of a young woman out shopping is captured with the distinctive style De Silva has become known for, with immersive camera techniques and visual playfulness. Paired with music by Chris Valentine, the resulting film is a swagger-filled story told through community interactions. The delightful twist- that she is shopping to support an elderly neighbour- is a celebration of the resurgence of community spirit, and how the Google tools you use every day can help you help others. Film advertisement created by BBDO, Australia for Google, within the category: Electronics, Technology.

Using Apple's "Hey Siri" wake phase introduced in iOS8, we created a way to disrupt those being abused and let the victims call for help without even touching their phone. Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for France 3, within the category: Media.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.