Digital advertisement created by Ogilvy, South Africa for Vodacom, within the category: Electronics, Technology.

Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.

Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday. Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.

Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Digital advertisement created by Hypermedia Isobar, Poland for Isobar, within the category: Agency Self-Promo.

CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight. Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Hungary for MÜPA, within the category: Recreation, Leisure.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Ambient advertisement created by Publicis, Philippines for Preview Magazine, within the category: Media.

KLM committing little acts of kindness. Also see: http://surprise.klm.com/

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

We all know a person who, one evening, even as recently as last night, took the wheel for us and brought us home safe and sound. We all have a Sam in our lives. We all have a Sam in our nights. And as long as that person exists, the party can go on. Today, french road safety and its agency la chose decided to express him their gratitude and respect. Respect to you who saves, you who protects, you who puts others before yourself, you for whom this is the first time, you for whom this is the hundredth. Respect to you Sam, because you are a real-life hero, a hero of today. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Production House: UPFilms.tv Film advertisement created by Grey, Indonesia for Polident, within the category: Health.

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.