Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.

Film advertisement created by H&L, United States for Toyota, within the category: Automotive.

Content advertisement created by Worldview Films, United States for University of Pennsylvania, within the category: Education.

Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.

Digital advertisement created by Goodby Silverstein & Partners, United States for Goodby Silverstein & Partners, within the category: Agency Self-Promo.

An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here: http://www.bcacampaign.com/StrongerTogether Digital advertisement created by Raison D'Être, United States for Breast Cancer Awareness, within the category: Public Interest, NGO.

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world. Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Film advertisement created by AKQA, Brazil for Code of Conscience, within the category: Electronics, Technology.

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

The Constructus Masterclass, is an annual event run by The Jupiter Drawing room (Cape Town), in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to creative start-ups in a setting that is stimulating and interactive. Participants were then invited to submit a proposal on how they intend on growing their business, using insights gained from the workshops. The proposal that was deemed the most insightful and workable, was awarded a substantial grant to invest in their business, and given access to the leadership team of The Jupiter Drawing Room (Cape Town) as mentors. Film advertisement created by The Jupiter Drawing Room, South Africa for The Jupiter Drawing Room, within the category: Agency Self-Promo.

“TranSending” follows the journey of Erin Parisi as she comes into her own identity as a Transgender woman and trains for the Seven Summits to promote awareness and visibility for the Trans community. “TranSending” showcases the journey into self-discovery as experienced by Erin Parisi, the first Trans woman to take on the Seven Summits.

We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for The Guardian, within the category: Media.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Film advertisement created by Serviceplan, Italy for Abio, within the category: Public Interest, NGO.