Film advertisement created by Schupp, United States for National Council on Alcoholism & Drug Abuse, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Germany for United Nations, within the category: Public Interest, NGO.

For its 40th anniversary, « Highway to Hell » blows out its own birthday candles… On July 27th, to celebrate its 40th anniversary, ACDC’s legendary album « Highway to Hell » invites you to take part in an incredible and never seen before experience. To start things off, a little bit of science : studies have shown that the sound waves created by musical vibrations are capable of making flames flicker. It is even possible to blow them out completely…using the sheer power of rock’n’roll ! To celebrate Highway to Hell’s 40th anniversary, ACDC took up the challenge and set-up a massive installation : a wall made of 14 Marshall speakers, able to reach more than 130db, with a power of 4200W, placed in front of a birthday cake decorated with 40 candles…that will all be blown out by the music under your very eyes. Film advertisement created by Brand Station, France for AC/DC, within the category: Media.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have... In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region. Ambient advertisement created by Air, Belgium for visit.brussels, within the category: Transport.

Marvel today unveils a new global campaign, including an ad airing in Times Square above the Disney Store, with creative strategy, visuals, and live-action spots delivered by creative branding agency loyalkaspar. The campaign invites viewers to bring the swagger of Marvel heroes into their everyday lives. Alongside drawing attention to the wide range of Marvel content now available on Disney+, the campaign seeks to highlight the overarching ethos and offerings of the Marvel brand, and connect fans of all levels to the shared sense of empowerment and fun at the heart of every line of Marvel’s business. The work illustrates how brands can build community and proactively engage consumers beyond the buzz of major new product launches. Welcoming new fans Marvel Entertainment is one of the world’s most prominent character-based entertainment companies, with a library of over 8,000 characters featured in a variety of media since 1939. Marvel utilizes its franchises in entertainment, licensing, publishing, games, and digital media – including 23 films, 17 television productions, themed attractions at Disney parks, and over 50 video games. With such a vast range of entertainment offerings and more to come, Marvel set out to remind fans of the depths of its catalog and create new connections with casual viewers. Anna Minkkinen, Executive Creative Director, loyalkaspar, says: “The ultimate goal of the campaign is to reach out to the casual fans out there – to help all kinds of people connect with Marvel and to give them an entry point into what the brand is really about.” Live action heroes Marvel tasked loyalkaspar to develop a strategic, multi-year global marketing theme across the brand that would connect with fans. Central to the campaign is a series of live-action spots which loyalkaspar developed and delivered to air across a range of Disney broadcast properties, as part of a wider promotion of Marvel. The spots evoke the feel of an action movie trailer and feature a cast of real-life Marvel fans turning everyday scenarios into opportunities to be bold, brave, and fun. Minkkinen says: “When you look at any trailer for a Marvel property, you get these shots of the talent running, flying, walking towards the camera with this determined look. In the Marvel universe, that walk is often not some stiff march, it’s a swagger. It‘s powerful and fun and full of personality. We loved the idea of pairing characters from the Marvel universe moving toward camera with every day people who love the brand – giving them that same swagger.” Creative direction, scripts and storyboards for each spot, as well as post-production was provided by loyalkaspar. For filming and casting, the agency partnered with Superprime Director Ben Quinn to shoot each spot. Static shots from the spots, and additional creative by loyalkaspar, will be featured in out-of-home advertisements, including a Times Square billboard. Find your power The profound ways in which fans have responded to Marvel’s characters provided loyalkaspar with the inspiration for this campaign - especially with the releases of films like Black Panther and Captain Marvel. Says Minkkinen: “Whether you are talking about the origin stories of Spiderman or Ms. Marvel, many characters start out as ordinary relatable people. When we enter their universe, we go on empowering journeys with them that leave us with a spring in our step.” Marvel and loyalkaspar wanted the campaign to emphasize this sense of personal inspiration and empowerment. Minkkinen says “Marvel’s brand isn’t about telling you to change to become something you aren’t. Rather it’s recognizing that you already have power – you just need to tap into it, and by interacting with a brand like Marvel, you can find this elevated confidence that propels you.“ Minkkinen adds: “I‘m a big believer in the power of simplicity, and I love how the concept of our on-air creative is such a clear and simple expression of a shared feeling. We successfully captured the vibe of the brand, and our call to action ‘Find Your Power’ is timely with the kind of creative coming out of Marvel. It speaks so well for this brand and how it makes you feel.” The Find Your Power campaign is live now, airing on Hulu and appearing in Times Square. Film advertisement created by Loyal Kaspar, United States for Marvel, within the categories: Media, Movies.

Film advertisement created by BETC, France for Veet, within the category: Beauty.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Brusnika is a federal developer. The company’s philosophy is that everyone can afford to have a nicer life. It is nothing but normal to live in a cozy and spacious apartment, feel safe and be surrounded by beauty. The developer employs engineer and scientific approach to everything they do. There’s nothing random in how Brusnika projects and designs their houses. Nature is the most skilful engineer, and Brusnika learns from the best. Studying natural processes, the company adopts the best practices to create the perfect environment for their clients. An aesthetic and functional yard requires daily year-round work of the company's employees: they develop a methodology for plants selection, think over a planting calendar, calculate the volume of soil for the root system of seedlings, and take into account solar motion. The soundtrack is a nostalgic song from a nationally loved classical Soviet movie. “Every kind of weather is a blessing; rain or snow, we should be grateful anyway”. Andzej Gavriss filmed the spot using 16 mm film: “We chose film because it takes away extra detalization while adding up on sensuality and sentimentality. To humanize the gardening topic, we spotlighted the value of the relationship between people was placed at the center of the plot.” Film advertisement created by Voskhod, Russia for Brusnika, within the categories: House, Garden, Industrial, Agriculture.

Integrated advertisement created by Colossus, United States for athenahealth, within the category: Health.

Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

Film advertisement created by Copus, Denmark for Novoresume, within the category: Public Interest, NGO.

The film is a cinematic journey that shows the philosophy of a man who lives his life collecting experiences instead of money. Set to David Axelrod’s “The Edge,” a track made famous by Dr. Dre, Nate Dog and Snoop Dogg when they sampled it on their hit “The Next Episode,” we see the film’s hero leading the viewer through hyper-real scenes that tell the story of time well spent travelling the world, in good conversation, falling in love and learning new things. Film advertisement created by BBDO, United Kingdom for Martini, within the category: Alcoholic Drinks.

Film advertisement created by Auge, Italy for Sammontana, within the category: Food.

Film advertisement created by MullenLowe Group, Spain for Krispy Kreme, within the category: Food.