Film advertisement created by la comunidad, United States for VH1, within the category: Media.

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Grey, Poland for Samsung, within the category: Electronics, Technology.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience. Film advertisement created by Havas, Netherlands for Metamucil, within the category: Pharmaceutical.

Nigeria is a country daily plundered of her resources by leaders who should know better. It's no surprise she ranks 148 on the corruption index. For that reason, the average Nigerian has little or no faith in the government, corporations and politician. And this pessimism pervades almost every aspect of their lives. They are quick to doubt their parents, their friends, artisans... everyone So, when Union Bank, a financial institution that had become the reference point for all things archaic and outmoded, decided to reposition itself as a simpler, smarter bank, the move was met with sneers and cynicism. Nigerians are a religious group of people, and even today, morning devotions and prayer sessions are a daily occurrence in many corporate organisations. So, we came up with a campaign that leveraged on this cultural reality. The name, “Thomas” was an existing cultural reference for doubt derived from the disciple of Jesus Christ who doubted the news of Christ's resurrection. Building on that, we created an antithetical character and scapegoat called Uncle Thomas. Doubting Uncle Thomas, based on the insight that says that deep down, Nigerians don’t really want their disappointments to turn them into obvious pessimists, in other words, they don’t want to be doubters like Thomas the disciple. The idea being that while doubt and cynicism are sometimes legitimate emotions in a challenging nation like Nigeria, we still should not give in to pessimism and apathy. Film advertisement created by Image&Time, Nigeria for Union Bank, within the category: Finance.

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December. Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts. The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues. Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

We created a real-life replica of a fictional video game weapon and asked unsuspecting people in New York to pose with it for a pop-up photoshoot. The participants did not know that the weapon prop was rigged to generate a recoil effect which was trigged via remote control. A police car and a mailbox were also rigged and synced with the weapon recoil to pop open when the weapon was pointed at them. Hidden cameras captured the shocked reactions of the participants who thought they caused some serious damage by accidentally pulling the trigger. Experiential advertisement created by whoisthebaldguy, United States for Warframe, within the category: Gaming.

Digital advertisement created by Venables Bell & Partners, United States for Google, within the category: Electronics, Technology.

Mail, phone, texting, etc: We're always on and always ready. Work and free time mix more and more. However, people who always carry their work with them live dangerously. They are distracted and more likely to risk an accident. Plus they cannot relax and recharge in their free time, thus running an additional risk of burning out and depression. The ads literally show these risks in a humorous way. Film advertisement created by tbd., Switzerland for Swiss Insurance Association, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.

When the dialogue between neighbours is broken, the notary can get involved and act as a mediator. Film advertisement created by Le Vestiaire, France for Chambre des Notaires de la Gironde, within the category: Public Interest, NGO.

Experiential advertisement created by BBDO, United Kingdom for Fairtrade, within the category: Public Interest, NGO.