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Digital advertisement created by SEK, Finland for Karl Fazer, within the category: Public Interest, NGO.

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An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May. Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

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Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

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Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government. To fight this common saying and highlight all the new Jontex Real Feel benefits – a latex free condom, that allows a real skin-skin touch sensation - the brand, in partnership with BETC São Paulo, launched a campaign with an unusual concept: an edible candy wrapper, to prove that eating candy with a wrapper on and have sexual intercourse with condom can be both delicious. The brand sent a special kit with the candy and the new Jontex Real Feel to digital influencers and distributed samplings in bars. Throughout the film, it's possible to conclude that everyone who tried it realized that eating candy with the wrapper on and having sexual intercourse with the condom on can be. By doing this, Jontex hopes to redefine a common saying and, at the same time, improve prevention. Direct advertisement created by BETC, Brazil for Jontex, within the category: Health.

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Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

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Digital advertisement created by la comunidad, United States for Converse, within the category: Fashion.

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Film advertisement created by The Richards Group, United States for Dodge, within the category: Automotive.

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Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the category: Hospitality, Tourism.

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Content advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

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Film advertisement created by Weber Shandwick, United States for The American Academy of Periodontology, within the category: Health.

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Film advertisement created by ABK Communication, Georgia for Caparol, within the category: Industrial, Agriculture.

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38 percent of the U.S. population took a legitimately prescribed opioid. We’ll open a real Thrift Shop where people can buy things in exchange for opioids.

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What would happen if a 6 year old was left alone with Santa’s phone? One child’s visit to see Santa became dramatic when he was called upon to help save Christmas.

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Film advertisement created by The&Partnership, United Kingdom for Argos, within the category: Retail Services.

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Film advertisement created by Chemistry, Ireland for Lidl, within the category: Retail Services.

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Film advertisement created by BBH, Singapore for Axe, within the category: Health.

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Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

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Digital advertisement created by E21, Taiwan for Toyota, within the category: Automotive.

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In 2018 the data breach scandal of Facebook and the fear of foreign governments spying on ordinary citizens has headlined most international media – and caused people around the world to worry about the security of their personal data. Now Interflora taps into the fear of the potential misuse of personal data. Using a documentary style, in a fear-inducing way, the video informs us that someone out there has been recording and logging our every move. What is this new widespread data breach? Who knows even more about us than social media outlets and search engines? Film advertisement created by MediaCom Beyond Advertising, Denmark for Interflora, within the category: Professional Services.




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