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Whosyabuddah: From physical love to daily digital karma! Last friday on Buddha’s birthday we have launched Whosyabuddha. He drops hip hop flavored wisdom for those who give him physical love. If you rub his belly with a NFC-chip (RFID) he will send you some digital daily karma through Twitter to kickstart your day. To enter our headquarters in Utrecht (the Netherlands) we use an NFC-chip. That gave us the idea to give our collegeas something extra with their daily check-in. A small act of kindness besides a nice cup of coffee, that charges their karma before they start their workday. When you rub Whosyabuddha's belly with the NFC-chip, a public transport card or a mobile phone, an Arduino unit will read the chip. After this Whosyabuddha will search for the perfect wisdom in the holy database. Through text to speech hip hop flavored wisdom will be spoken by Whosyabuddha. Simultaneously, a tweet will be sent via the Twitter API to the person in question. From thuglife to huglife! Give it a try and pay us a visit or send a tweet to @whosyabuddha. Smacking daily karma in ya face! Digital advertisement created by Rhinofly, Netherlands for Rhinofly, within the category: Agency Self-Promo.
Every end of the year Google looks back at the past 12 months with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer’s Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer’s disease. Film advertisement created by N=5, Netherlands for Alzheimer Nederland, within the category: Public Interest, NGO.
Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.
Film advertisement created by Odysseus Arms, United States for Foster Farms, within the category: Food.
Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.
Film advertisement created by TBWA, France for McDonald's, within the category: Food.
Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.
Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.
Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.
Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.
Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.
Ambient advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.
Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.
Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.
Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.
Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.
Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.
Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.