For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence. On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.

Those struggling with opioid addiction are likely to keep it hidden due to negative stigma. How do we educate the people closest to them to watch for the red flags, so that they can help their loved ones, before it’s too late? In honor of International Overdose Awareness Day on August 31, Netflix, in collaboration with FCB, introduces #WatchforRedFlags. For a month, Netflix will use their most popular series to educate people on the symptoms that signal an Opioid Addiction. Throughout the shows, anytime a character portrays a behavior or sign of opioid addiction, a Red Flag will appear in the corner of the scene, with a popup explaining the behavior and what it could mean. Using our most harmless addiction - Netflix - we build awareness and fight the stigma around a much more deadly addiction. Opioid addiction is closer to home than you think. But by seeing the Red Flags, you are already one step closer to helping those struggling with addiction Digital advertisement created by Miami Ad School, United States for Netflix, within the category: Media.

Experiential advertisement created by Flexus, Belgium for TUI, within the category: Transport.

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Digital advertisement created by Circus, Argentina for San Andreas, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by St. Luke's, United Kingdom for KP Snacks, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.

Ambient advertisement created by Geometry Global, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Latvia for airBaltic, within the category: Transport.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.