TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Direct advertisement created by proof., Bulgaria for Pirinsko, within the category: Alcoholic Drinks.

Ambient advertisement created by Awesome Pomegranate, Denmark for Auditiva, within the category: Health.

Film advertisement created by Publicis, India for Vicks, within the category: Health.

Outdoor advertisement created by Cossette, Canada for Tourism Quebec, within the category: Transport.

Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount Advertising Agency: 4am Saatchi & Saatchi, Guatemala Ambient advertisement created by Saatchi & Saatchi, Guatemala for Meat Pack, within the category: Retail Services.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.

Glenfiddich and Space launch campaign to celebrate the release of unconventional ‘Fire and Cane’ whisky. Film advertisement created by Space, United Kingdom for Glenfiddich, within the category: Alcoholic Drinks.

Film advertisement created by Creative Energy, United States for Texas Pete, within the category: Food.

What kind of emotions, feelings or memories arise in your mind when you have to make a choice between "smoked or ham?" Let's take a trip into your subconscious! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

Digital advertisement created by Campfire, United States for Infiniti, within the category: Automotive.

Following the success of last year’s award-winning Upside Down Kitchen campaign with Hannah Hart, Glad once again shows us the sealing power of Press’n Seal—this time with a rugged, Off-Road Kitchen Challenge starring popular YouTube Creator, comedian and TV and podcast host, Grace Helbig. In the video, Grace attempts to make an elegant, “Instagram-worthy” poke bowl—all while bumping along a country road in a kitchen built on the back of a moving flatbed truck. Using a variety of fresh ingredients (we’re talking fish!), sealed safely in their bowls with Press’n Seal, Grace peels back the seal one by one to release the ingredients and hilariously assemble the final dish. It's “classic kitchen aesthetic meets the rugged outdoors” Film advertisement created by Portal A, United States for Glad, within the category: House, Garden.

No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

Film advertisement created by DDB, Argentina for Ineco, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Ambient advertisement created by Decembrist, Russia for Food for Life, within the category: Public Interest, NGO.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.