In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Film advertisement created by Mortar, United States for Eat24, within the category: Food.

A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city. “Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when. Film advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Health.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. In Costa Rica, most violence against women occurs during and after the national tournament soccer matches. Alcohol consumption and anger fuel an already male chauvinist society, as the number of aggression reports skyrockets at those times. During the most followed game of the season ("The Classic", Saprissa-Alajuela) we aired the commercial several times. It had a huge impact which was immediately shown in social media, where people used the hashtag #NiUnaMenos (#NotOneLess) to praise the brand for its courage. #NiUnaMenos is an already established movement which demands the end of violence against women. Film advertisement created by Havas, Costa Rica for Avon, within the category: Beauty.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Inspired by the enchantment of snowfall and crafted for mobile, Winterlands is a mobile messaging site that lets you send this season’s greetings in a 3D snow globe experience. Visit snow.akqa.com on any mobile device running iOS 8+ or Android 4.3.3+, choose one of the snowscapes and write your personal message. Digital advertisement created by AKQA, United States for AKQA, within the category: Agency Self-Promo.

Film advertisement created by Jandl, Slovakia for Bratislava Zoo, within the category: Recreation, Leisure.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Barkley, United States for Missouri Lottery, within the category: Gambling.

Film advertisement created by Droga5, United Kingdom for Diet Coke, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Adults these days can be pretty stupid, so thank god we have these kids. Integrated advertisement created by The Creative Circus, United States for Scripps National Spelling Bee, within the category: Education.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Battery, United States for Netflix, within the category: Media.

Do people really win those big money checks from Publishers Clearing House? Heck yes they do, and we’re about to launch a new campaign starring Wayne Brady to prove it. Film advertisement created by Ron Foth, United States for Publishers Clearing House, within the category: Gambling.