Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, Brazil for Vivo, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, United States for McDonald's, within the category: Food.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Persuasion, United Kingdom for Tesco, within the category: Electronics, Technology.

Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.

Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default. While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car. As a result, many women tend to give up driving at all. We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying. As part of the campaign "Audi Supports Women Drivers", the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities. Audio advertisement created by NRG brands, Bulgaria for Audi, within the category: Automotive.

Film advertisement created by Blind Society, United States for High Street, within the category: Retail Services.

Film advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

The Challenge: Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI. Idea: Ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time. The idea also extended to film lovers on foot or on the road with billboards and walkway posters. Digital advertisement created by Miami Ad School, United States for Mubi, within the category: Recreation, Leisure.

AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years: pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analyzed and individual driving lessons are tailored and shared with parents to reduce the risk of fatal accidents caused by inexperience. Digital advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.

Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team. A ball as a memento and an homage to that team achieving the Golden Medal at the Finals. A special manner in which Kelme remembers and celebrates that great feat, it is designed following the original model in that team’s sport equipment in 1992. And one that will be the official ball used at the Futsal National League. All together, leading to a goal: reminding the world soccer very much deserves to be olympic. For that message to be conveyed beyond words, Estimado Alfredo casted a ball at a metal foundry, at more than 1200ºC (1474K). Weighing more than 90 kilos (+198lb), this special ball was to be remembered just as much the ad spot was. The entire shoot of the spot was at that metal foundry, where professional hands helped us to shape the ball. This forming process itself reflects the combination of dedication, passion and feeling enclosed within this Olimpo Gold ball. The most appropriate celebration of the 92’ Barcelona Olympic Games. The most deserving tribute to the 22 Golden Medals achieved by each member of that legendary team sponsored by Kelme achieved. Film advertisement created by Estimado Jose Alfredo, Spain for Kelme, within the categories: Retail Services, Sports.

When it comes to professional sports, your input might count for more than you think. Film advertisement created by The Creative Circus, United States for Fox Sports, within the category: Media.

After a great first year, we wanted to do something special for our clients. But we didn’t want to just send out a typical agency christmas card and call it day. So, we decided to prank them. Using some old stuff we had laying around the office we set up a gift shop on our website. Then, we created our own gift cards, each with a unique code and link to the gift shop. We mailed them to our clients to redeem for a selection of “awesome” gifts. When they eventually settled on one of these lame gifts and reluctantly added it to their cart they were pleasantly surprised. It was actually an Amazon gift card, and the unique code on the back allowed them to get any gift they wanted. Direct advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem. Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older. The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway. Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.