The campaign is based on the idea that a little goodness can lead to greatness. To bring the idea to life, random people on the street were asked to take the first step of learning a musical instrument by learning a single note. Those interactions were filmed – the successes and the failures – and edited into a video that turned a little goodness into the embodiment of greatness – a classical symphony. With the help of 100 participants, 23 different musical instruments, and one courageous teacher, part of Offenbach’s “Orpheus in the Underworld” was created. Digital advertisement created by BBDO, United States for goodnessknows, within the category: Confectionery, Snacks.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Digital advertisement created by Peterson Milla Hooks, United States for GAP, within the category: Fashion.

Behind-the-scenes video: http://youtu.be/uLhOOiPGrq4 Film advertisement created by Ogilvy, United States for Caterpillar, within the category: Industrial, Agriculture.

It's best if you watch it directly on YouTube: http://www.youtube.com/watch?v=Elo7WeIydh8 Platform: Linked videos on YouTube. BooneOakley believes it is the first ad agency to put its website on YouTube. Contextual theme: Story of Billy, the disastrously failed marketing director. Digital advertisement created by BooneOakley, United States for BooneOakley, within the category: Agency Self-Promo.

Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

Film advertisement created by JWT, Egypt for Crunch, within the category: Confectionery, Snacks.

Film advertisement created by BMB, United Kingdom for Legoland, within the category: Recreation, Leisure.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

The world’s first crowdsourced bar built by Jack Daniel’s fans to celebrate his 164th birthday (and the love of whiskey).

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise. Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

Direct advertisement created by Saatchi & Saatchi, Ukraine for Andrey Lobov, within the category: Professional Services.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.