Dudnyk partnered with Philadelphia-based, non-profit Simon’s Heart to help raise awareness of sudden cardiac arrest (SCA)—the #1 killer of student athletes. After losing their son to SCA, Simon’s Heart founders are leading the mission to save the lives of children by raising awareness and encouraging action. Dudnyk recognized the need to create a compelling campaign that would stop parents in their tracks, breaking through complacency and showcasing the dire nature of SCA. The campaign features three different stark and solemn athletic settings: a field, a court, and a pool. Each setting is marked with the headstone of a student athlete—another lost heart—while the attention-grabbing headline rests heavily on the ground. Integrated advertisement created by Dudnyk, United States for Simon’s Heart, within the category: Public Interest, NGO.

Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight. Integrated advertisement created by JWT, Brazil for Zumbi dos Palmares College, within the category: Education.

Film advertisement created by Publicis, United States for Smucker’s, within the category: Food.

Integrated advertisement created by St. Luke's, United Kingdom for Ocado, within the category: Retail Services.

Ambient advertisement created by HelloComputer, South Africa for Johannesburg Zoo, within the category: Recreation, Leisure.

An engaging interactive Facebook post powered by Newsfeed SmartApps (https://www.newsfeedsmartapps.com) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.

Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.

Film advertisement created by Joint, United States for Amazon, within the categories: Electronics, Technology, House, Garden, Professional Services.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.

Digital advertisement created by TDA_Boulder, United States for Daiya, within the category: Food.

To promote the new iPad app ‘Mini Pupstars’ a short video was created by bielecki & bielecka that featured dogs and animals. The casting was crucial to making the shoot day run smoothly and the agency looked for gentle temperaments and a strong bond between the child and the dog. On the day of the shoot the dogs & children felt relaxed as they were surrounded by their family. Film advertisement created by bielecki, United Kingdom for Mini Pupstars, within the category: Gaming.

Digital advertisement created by Isobar, France for Mini, within the category: Automotive.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

Director of Photography Film advertisement created by Wing, United States for Wing, within the category: Agency Self-Promo.

Ambient advertisement created by Ogilvy, South Africa for Castrol, within the category: Industrial, Agriculture.

Film advertisement created by Bartle Bogle Hegarty, United States for Levi's, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.