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Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women. It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered talk about their experience. The idea of Unquiet Voices is to reveal the almost unnoticed portrayal of violence against women in films and how men copy this wrong behaviour in real life. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder. The movie talks about physically assaulted women who are left breathless on the floor, men who should be in jail but are walking freely, and children witnessing tragedies. The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene. Movies used in the campaign: A Woman of Paris, directed by Charlie Chaplin - 1923 Our Hospitality, directed by Buster Keaton and John G. Blystone - 1923 Flaming Youth, directed by John Francis Dillon- 1923 Safety Last!, directed by Fred C. Newmeyer and Sam Taylor- 1923 Souls for Sale, directed by Rupert Hughes- 1923 Where the North Begins, directed by Chester M. Franklin- 1923 Scaramouche, directed by Rex Ingram- 1923 Digital advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.
Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.
Film advertisement created by Wexley School for Girls, United States for Sparkling Ice, within the category: Non-Alcoholic Drinks.
Film advertisement created by Happiness, Belgium for Record Bank, within the category: Finance.
Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.
Digital advertisement created by Digitas, United Kingdom for DigitasLBi, within the category: Agency Self-Promo.
To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else's signature before and after torture. Digital advertisement created by Hjaltelin Stahl, Denmark for Amnesty International, within the category: Public Interest, NGO.
The Gate London collaborated with charity Lives Not Knives to create a disruptive tactical ad this Mother’s Day to discourage young people from carrying knives. As the people who would miss them most, Mums ask for their children’s safety this Mother’s Day above all else. The message of “Don’t Bring Mum Flowers” was displayed in funeral flower wreaths on a hearse and driven around residential areas before visiting Parliament Square. Lives Not Knives, founded by Eliza Rebeiro, is the charity working with young people to forge connections with prospective employers by developing their skills, providing emotional support and inspiring them to trade their knives for a better, more fulfilled life. Ambient advertisement created by The Gate, United Kingdom for Lives Not Knives, within the category: Public Interest, NGO.
Film advertisement created by Acne, Sweden for Svenska Freds, within the category: Public Interest, NGO.
Film advertisement created by Quirk, United States for Dia&Co, within the category: Fashion.
On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Never Hide, United States for Ray-Ban, within the category: Personal Accessories.
The Hush Pad is a product innovation that is solving the social issue of buying and disposing of pregnancy tests in India. It will be done in collaboration with "Stayfree", one of India's leading women's hygiene brand; which will help teenage girls check for pregnancies. Integrated advertisement created by Miami Ad School, India for Stayfree, within the category: Health.
Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
Digital advertisement created by RGA, United States for Netflix, within the category: Media.
To celebrate Halloween, we made the Burger King drive-thru to die for. Tune in to our radio station which will accompany you through a hell of mediocre burgers, ghoulish characters, and spooky sounds. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.
Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.
Film advertisement created by JWT, United Kingdom for Debenhams, within the category: Retail Services.
Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot. We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy". To do this we decided to tap into their world and use a medium they actively engage with, vlogs. We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell. Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.