Because Hellmann's is on the side of food, it now comes packaged with an innovative freshness card that fights food waste by keeping fruits, veggies, and bread fresh for up to 2 weeks longer. Design advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

We harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in a battery and used to project motivational messages that were displayed to the runners in the 39th kilometer of the race. The messages were synchronized with the unique chip numbers of every runner, allowing friends and family to personalize messages of encouragement. Created by iris in collaboration with Pavegen, the installation generated enough energy to display messages for six hours – allowing adidas to give every marathon runner a ‘Boost’ in their final strides. The installation is a creative vehicle inspired by the technology of adidas’ latest flagship running shoe, energy Boost™. Made of a unique material that is significantly more effective at absorbing and returning energy than traditional EVA materials, Boost™ claims to make runners more efficient. Ambient advertisement created by Iris, United States for Adidas, within the category: Fashion.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the categories: Media, Public Interest, NGO.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

On April 14th 2014, 276 girls were kidnapped in Chibok, Borno State Nigeria by the deadly sect Boko Haram. This work was done to mark 1000 days of their captivity, and most importantly to put more pressure on the government to #BringBackTheRestOfOurGirls. Film advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Chemistry, United States for Family Orthodontics, within the category: Professional Services.

Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Les Georgettes, a brand that’s part of the Altesse group, has been very successful since its creation in 2015. This success is due to an original concept: colourful and customizable cuffs. Each woman creates her own piece of jewellery which she can personalize with reversible leather bands. Many French women, including First Lady Brigitte Macron, fell in love with this Made In France brand (500K followers). Those most attached to the brand have even created their own very active Facebook community, a place of sharing where this bracelet represents a rallying sign and allows thousands of women to form a benevolent bond between themselves with a rare intimacy. It is on this basis that the brand chose Marystone as its partner for its first advertising campaign. The ambition is to give a new impetus to the brand by celebrating Les Georgettes’s state of mind. A brand name that sounds like a collective of women. Women who have in common that they wear jewellery with character because they want to be seen and heard. Women who share a state of mind that can be summed up by a new version of the french republic motto : Liberty, Creativity, Sorority. Digital advertisement created by Marystone, France for Les Georgettes, within the categories: Fashion, Personal Accessories.

To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway. Integrated advertisement created by Other, United Kingdom for Waze, within the categories: Automotive, Electronics, Technology.

Film advertisement created by Bruckner Yaar Levi, Israel for Migdal, within the category: Finance.

Film advertisement created by TBWA, United States for Pedigree, within the category: House, Garden.

Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade. Film advertisement created by Lowe, Denmark for Nørregade, within the category: Confectionery, Snacks.

Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube. Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

Digital advertisement created by Digitall, Chile for Genacol, within the category: Pharmaceutical.

The world's first toothbrushing product enhanced with "scoring function". Digital advertisement created by Party, Japan for Sunstar, within the category: Health.

Ambient advertisement created by Pereira & O’Dell, United States for Skype, within the category: Electronics, Technology.

In these crazy times Burger King wants to make sure you can always get a Whopper, even when fire falls in the wrong hands. The 'Just In Case Whopper' is the first whopper we hope you never have to order. Film advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

Conversations, connections and relationships brew over a pot of tea. This Chinese New Year, let’s stay close and start the year with the warmth of time spent together. #StayClose