The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be mixed with hopps and wheat. He even experiences a very close call with a predatory spider. No spoilers here, though; you have to watch the spot to find out how our valiant hero's journey ends. AD, Shoot Supervision and Matte Painting: Yann Mallard Film advertisement created by Selmore, United States for Bavaria, within the category: Alcoholic Drinks.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.

Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 2.9M in one day on Facebook and YouTube and still counting. Digital advertisement created by Chimp&z Inc, India for Tata Sky, within the category: Media.

To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favourite hobby - flying kites. In an ordinary morning,we flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro, all of them printed with children’s tales from famous Brazilian writers. Ambient advertisement created by Publicis, Brazil for Pro-Livro, within the category: Public Interest, NGO.

We were asked to create a digital product for SF MoMA while focusing on the older demographic. Older individuals that are visiting the museum are still active, but want a simplified experience. Introducing The Compass. Digital advertisement created by Miami Ad School, United States for SFMOMA, within the category: Recreation, Leisure.

Film advertisement created by The Many, United States for Sambazon, within the category: Public Interest, NGO.

Every year, more people die in our country due to traffic accidents than due to volcanic activity all around the world. Film advertisement created by Amen, Uruguay for Ministerio de Transporte y Obras Públicas de Uruguay, within the category: Public Interest, NGO.

French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film. Film advertisement created by Space, United Kingdom for Champagne Lanson, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Hyundai unveiled its new small pickup this week: the 2022 Hyundai Santa Cruz. Let's talk about if this thing makes sense?

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Digital advertisement created by Isobar, France for Air France-KLM, within the category: Transport.

Campagne Just Dance 2019 by CLM BBDO & PROXIMITY PARIS

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

Ambient advertisement created by NBS, Brazil for Andorinha, within the category: Food.

Online department store Very.co.uk, encourages shoppers to ‘get more out of giving’ this Christmas by taking viewers on an animated journey. A young girl, Anna, embarks on an epic adventure, in an attempt to make Christmas the best she can for all the people she loves. Aided by her cherished toy wolf, kind hearted Anna is determined to give a pink cubed gift to everyone on her list, including the person who deserves it the most, as he never receives presents of his own; Santa. Film advertisement created by St Lukes, United Kingdom for Very, within the category: Retail Services.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.