Film advertisement created by O'Leary and Partners, United States for Village Inn, within the category: Food.

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags? Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category). So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials. And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler. Ambient advertisement created by Alma, United States for Glad, within the category: House, Garden.

Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

The video focuses on the story of a young man, who at first “complains” of those who do not comply with the quarantine, to later reveal that he breached it and lost his grandmother as a consequence.

Film advertisement created by Havas, Brazil for DIA, within the category: House, Garden.

Film advertisement created by Lowe, Canada for Arthritis Research Foundation, within the category: Public Interest, NGO.

Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

To jump start the development of the future generation of creatives, the four leading independent Dutch advertising agencies Achtung!, Dawn, Natwerk, and Sue decided to set up the first real traineeship program in the Netherlands: Uncommon. It is the first program of its kind with the clear aim to develop high-calibre advertising talent with experience across a wide range of disciplines. The challenges brands face nowadays can’t to be solved with creative communications alone. The depth of solutions that are expected from agencies need a new breed of creatives. They require digital natives who understand brands, storytellers who embrace innovation, strategists who are creative, and creatives who approach challenges with a start-up mentality. The program is comprised of four three-month rotations through each agency. Digital advertisement created by Achtung!, Netherlands for Uncommon, within the category: Professional Services.

Digital advertisement created by Don't Panic, United Kingdom for Save the Children, within the category: Public Interest, NGO.

Integrated advertisement created by Young & Laramore, United States for Newfields, within the category: Recreation, Leisure.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Film advertisement created by Droga5, United Kingdom for Diet Coke, within the category: Non-Alcoholic Drinks.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Professional Services.

Film advertisement created by Action Global Communication, Moldova for Equality Council, within the category: Public Interest, NGO.

Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw." Film advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

According to a huge gender issue reports, it’s a powerful motivation to overcome a tall challenge with their partner, which leads the husband and wife to work together and bring a better atmosphere and relationship between each other. Thus, to embrace a perfect marriage by breaking down the rules that to reborn of the hair is impossible is the key point. People have to know how to do and what is the process of it. As the Japanese tea ceremony(茶道), one of the representative of the manner of classic Japanese rigorous culture. It emphasizes the respective matters and the way people value the traditional process. The gorgeous gesture and experience is also the way we want to point out about the discipline of “the way of tea, the way of scalp”, inflecting to the importance of protecting and maintaining good condition of hair and scalp. As a result, clean, conditioning treatment and reborn is the professional-recommended process arousing the dead cells back to life again. And the way to create a harmony marriage. Film advertisement created by Rules Creative, Taiwan for ÂGE D’OR, within the category: Beauty.

Film advertisement created by Grey, United Kingdom for The Sun, within the category: Media.

Film advertisement created by BBDO, United States for The Weather Channel, within the category: Media.