When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

URL: http://WTFU2012.com

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Digital advertisement created by La Red, Germany for KIA, within the category: Automotive.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.” It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. Film advertisement created by Observatory, United States for Chipotle, within the category: Food.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Ambient advertisement created by Duval Guillaume, Belgium for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by FCB, United States for Jamaica Tourist Board, within the category: Transport.

Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Bensimon Byrne, Canada for Scotiabank, within the category: Finance.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Architect, United Kingdom for St. John Ambulance, within the category: Public Interest, NGO.

Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. Digital advertisement created by Wieden + Kennedy, Brazil for Sprite, within the category: Non-Alcoholic Drinks.