Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Former number one tennis pro Andy Roddick loves fresh stuff, just like Tiff's Treats warm cookies.

We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours. Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Google's 2013 April Fools' Day promo.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Audio advertisement created by Change, Poland for Skoda, within the category: Automotive.

Ambient advertisement created by Vizeum, Denmark for Spectre, within the category: Media.

Children who connect with their mom via www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May. By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter. Please let us know if you are interested in speaking to anyone from the team behind this special campaign. Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

When we talk about health, we think in the physical part and sometimes we forgot that our emotional health is the guide for all the body. The movie that we shoot for UNIMED Cuiabá, is about it, and the life reconstruction either showing two kinds of real characters of senior age that lived a lot, but still have so much to live. Digital advertisement created by FCS Communication, Brazil for Unimed, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Canada for CMA, within the category: Professional Services.

What does it mean to have it all? Fancy cars? A great job? Prehensile feet? Well, when it comes to Redbox, there’s a lot more “all” to be had. We show how Redbox lets you have it all, even for someone who can take maximum advantage of “having it all” with an extra pair of feet-hands. Film advertisement created by Fusion92, United States for Redbox, within the categories: Electronics, Technology, Media.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Outdoor advertisement created by Ten, Croatia for Samsung, within the category: Electronics, Technology.

Film advertisement created by Taxi, Canada for Canadian Labour Congress, within the category: Professional Services.

And this is the URL of the experience: http://www.youtube.com/attitudes2012 Digital advertisement created by DDB, Spain for Audi, within the category: Automotive.

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize. Experiential advertisement created by Rapp, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.