Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Direct advertisement created by Saatchi & Saatchi, Ukraine for Andrey Lobov, within the category: Professional Services.

According to a study, over 40% of girls quit sports during their teenage years. Although this statistic is highly disturbing, it doesn’t come as a surprise. The prejudice against women in sports is such deep-rooted issue that even after years, the organisations which have aimed to address this, have only been able to generate a few ripples. Adidas wanted to create a tide. While looking for reasons, we came across a startling fact. A study by UNESCO indicates, only 4% of sports news is dedicated to women. This heavy media bias which is often ignored, is a rather significant contributor to this scenario. We decided to change that narrative. Our Idea: 50/50 Instead of buying TV spots, outdoor spaces and newspaper columns, Adidas buys air time on TV and an extra page in newspapers to ensure equal distribution between men and women sports news. In turn, giving young girls what they need the most, idols, inspirations, and stars they can aspire to be. Integrated advertisement created by Miami Ad School, India for Adidas, within the categories: Fashion, Retail Services.

Film advertisement created by Serviceplan, Belgium for ING, within the category: Finance.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Ambient advertisement created by JMW, Sweden for Doctors of the World, within the category: Public Interest, NGO.

IR magazine will never have as huge advertising space as political parties do. But we want as many voters as possible to know the information politicians are never going to put on their posters – their true deeds, unfulfilled promises, unadvertised connections. So together with the Latvian startup, Overly we created an augmented reality app that enables anyone to hack political ads and see the whole picture.

Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.

Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

With ING and Proboston agency we created series of 2 short animated commercials, to show that there is no need to loose time with strange financial advisors and their cheap tricks. Briefly don't pay your money to someone else, reach the most of their value. Custom hand crafted character of sleazy financial advisor is combine with CGI animation to get the most of it's expressions during tough moments. Film advertisement created by Proboston, Czechia for ING, within the category: Finance.

Youtube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity. Jaguar presents: The 3.5 sec BUMPER ADS For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations - for them every second of exposure is a blessing. Film advertisement created by M&C Saatchi, Israel for Jaguar, within the category: Automotive.

Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one message for them in return. Digital advertisement created by Ogilvy, India for Akanksha, within the category: Public Interest, NGO.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

“Turn Down for What” rapper Lil Jon is working with STōK Cold Brew to teach people how to be a hype man (or woman). Hype people, for the uncool people like me, is the backup rapper who shouts things like “yeah!” “werk!” and “let’s go!” The campaign includes an interactive experience where you can create your own hype track at www.stokyourself.com. Lil Jon even provides “Turn Up” tutorial videos for how to do that towel wave thing and, my favorite, his jumping up and down and shouting technique. There’s also an Alexa Skill. Just ask: “Alexa, Ask SToK Cold Brew To Hype Me Up.” Film advertisement created by Fallon, United States for SToK, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.