URL: http://beartimestories.com The Bear-Time Stories Project allows you to record yourself reading out a bedtime story. Your story will be put on a mp3 player built into a stuffed animal and given to parentless children around the world.

Film advertisement created by Propaganda, Brazil for Cinepolis, within the category: Recreation, Leisure.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

You'd do anything not to leave. Film advertisement created by DDB, Egypt for Marseilia Beach 4, within the category: Transport.

Film advertisement created by Sterling-Rice Group, United States for Brewers Association, within the category: Alcoholic Drinks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

 Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.

Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

Film advertisement created by Mota, Brazil for EZPlastic, within the category: Public Interest, NGO.

Experiential advertisement created by FCB, Mexico for Papalote, within the category: Recreation, Leisure.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
#anchorbutter

We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it. Digital advertisement created by Grey, Colombia for Greenpeace, within the category: Public Interest, NGO.

On 29 december 2015 five creative teams got some help with their returning end-of-the-year struggle: finding the perfect music for their casefilms. That day creatives of Dutch agencies Lemz, Havas, N=5, Selmore and Buutvrij had a complete band at their disposal for one hour: the Soundcircus Casefilmband. This 5 piece live band had only one goal: creating unique and perfectly matching music for the creatives’ case. When the teams arrived at the recording studio, they handed in their casefilm. Within one hour the Casefilmband members composed, played and produced the casefilm music, on the spot. With this idea recording studio Soundcircus not only helped out Dutch creatives, they also showed to the creative industry that they are the right place to get great music for their next campaign. Digital advertisement created by Soundcircus, Netherlands for Soundcircus, within the category: Agency Self-Promo.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Film advertisement created by Z+, Brazil for Hyundai, within the category: Automotive.

Film advertisement created by Republika, Macedonia for AEK Macedonia, within the category: Public Interest, NGO.

Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.