Bacs, the not - for - profit organisation behind Direct Debit and the Current Account Switch Service in the UK, is promoting the current account switch guarantee through a new integrated campaign created by Engine. The campaign is fronted by the Switch Guarantee Guy, an ultra - smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts. Film advertisement created by Partners Andrews Aldridge, United Kingdom for Bacs, within the category: Finance.

Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

The films demonstrate what our online behaviour looks like in the real world, and how dangerous it can be. Film advertisement created by M&C Saatchi, United Kingdom for Royal Mail, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Sony, within the category: Electronics, Technology.

Film advertisement created by Spike Communications, United States for Sleepy's, within the category: Retail Services.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Digital advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

People in Slovakia love watching fairy tales during Christmas. That’s why Popradský čaj - the local tea producer created a special Christmas gift. Introducing The Fairy Tale Blanket - unique blanket with embroidered holiday TV schedule with the best fairy tales. Direct advertisement created by Zaraguza, Slovakia for Popradský, within the category: Non-Alcoholic Drinks.

The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Film advertisement created by McCann, Peru for Entel, within the category: Public Interest, NGO.

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there. Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Producer: Jan P. Film advertisement created by Agency Spring, Denmark for OK, within the category: Industrial, Agriculture.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.