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”Close Your Eyes and Think of Christmas” has delighted the world of fashion and the world of advertising immediately after its premiere. The authors got off the traditional way of depicting the Christmas atmosphere and decided on minimal, cold, even frosty, style. They took advantage of nostalgic memories and chose the frozen forest as the symbol of climate prevailing in the spot. The X-mas commercial by Juno Calypso is full of big names. Naomi Campbell with her mother, Kristin Scott-Thomas, Matt Smith and M.I.A. are only few of them. The creators decided to dust off song from over 100 years ago. The sounds of rearranged ”Carol Of The Bell” provide the unusual, icy climate of the spot. Our artists, being responsible for master shooting and color correction, contributed to the final, perfect look.

WVA

Subway’s launching the biggest thing since sliced bread. Salads. But not just any random salads. These are the not too heavy, never too light kind of Salads. In other words, a perfect choice for anyone who’d like to stay balanced all day long. And that’s where the communication gained traction. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

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Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

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Film advertisement created by BIG, United Kingdom for Domino's Pizza, within the category: Food.

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Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

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Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

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To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

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In today’s world, we share everything on social media, but in Latin America we share everything in a round of Mate.

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Film advertisement created by Glory Paris, France for PeopleCare, within the category: Public Interest, NGO.

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Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

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Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

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Digital advertisement created by Cool Mind, Italy for Hydrogen, within the categories: Fashion, Sports.

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Film advertisement created by La Chose, France for Skoda, within the category: Automotive.

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Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

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The problem with how the news reaches us today, is that its not usually our choice what we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world. 

Nothing can really be done about what articles we see on our News Feeds, until The Times and Sunday Times found a loophole: Banner Ads, the one thing that follows us everywhere, regardless of social media's algorithms. And that's how The Times and Sunday Times challenge us to think again. Introducing The Parallax Banner Ad, an interactive banner ad whose algorithm processes the article you're reading and offers a Times headline on the same topic, but with a different view. These banner ads will appear next to articles from publications with strong leanings, offering a way out of our echo chambers. Digital advertisement created by Miami Ad School, United States for The Times, within the category: Media.

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Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

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Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

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“Boo!” edition is four different ice cream packs you can play with. Just move the inside part of the pack up or down and the monster will change its face. Of course, every monster has its name and temper. Integrated advertisement created by ANGRY, Ukraine for Hercules, within the category: Food.

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Ambient advertisement created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.




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