Co-produced by PES Film/Stoopid Buddy Stoodios/RESET Film advertisement created by KesselsKramer, United States for CitizenM, within the category: Transport.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Film advertisement created by Oakwood, United Kingdom for K'Nex, within the category: Gaming.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Friendship, Belgium for Triamant, within the category: Professional Services.

The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy. Digital advertisement created by C-Com Group, United States for Toyota, within the category: Automotive.

Film advertisement created by 72andSunny, United States for Cheerios, within the category: Food.

Film advertisement created by BBDO, United States for 5 Gum, within the category: Confectionery, Snacks.

Dunlopillo created a mattress called RESPARK that can communicate with couples to help them bring excitement back into their relationships. We want you to listen to what it has to say! RESPARK provides couples with simple ideas that help create a great impact. It does this by tracking a couple’s activity using motion sensors, and observes the amount of activity in bed. This data is then collected and RESPARK will send suggestions of fun activities and locations to either partner’s smartphones, to spice things up both in and out of the bedroom! Ambient advertisement created by Geometry Global, Malaysia for Dunlopillo, within the category: House, Garden.

For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.

Now that the 2014 World Cup is about to start in Brazil 2014 and the players' Twitter accounts become very important means of communication, we wanted to use this medium so Uruguayan fans can put pressure on a different field: the Twitter accounts of the captains of Costa Rica (Bryan Ruiz), England (Steven Gerrard) and Italy (Gianluigi Buffon). At http://marcapersonal.cableplus.com.uy fans can follow them closely and use the hashtag #PersonalMark to write them messages and put pressure on them and not let them breathe for one second on their social media account. CablePlusHD offers the best way to follow the World Cup closely with total coverage, and now also gives the fans the chance to play the match on Twitter. Digital advertisement created by McCann, Uruguay for CablePlusHD, within the category: Media.

Helping to launch the highly anticipated animated feature “Spies in Disguise,” Disney and MOCEAN teamed up with ALIBI Music Library to create a fun and fitting trailer with a custom music track featuring a clever rendition of classic carol “12 Days of Christmas.” Film advertisement created by MOCEAN, United States for Spies in Disguise, within the category: Movies.

Film advertisement created by Adam & Eve, United Kingdom for Volkswagen, within the category: Automotive.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count. Digital advertisement created by Holler, United Kingdom for Contiki, within the category: Transport.

Film advertisement created by McCann, Canada for Dukoral, within the category: Pharmaceutical.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.