As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums. So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog. Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums. Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Belgium for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by mcgarrybowen, United States for Verizon, within the category: Electronics, Technology.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool. Digital advertisement created by TDI Group, Belarus for The Ministry of Internal Affairs of the Republic of Belarus, within the category: Electronics, Technology.

Digital advertisement created by Anónimo, Mexico for Interlingua English School, within the category: Education.

Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire. Content advertisement created by Green Cave People, United Kingdom for Maersk, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by Walker, Switzerland for Thomy, within the category: Food.

Film advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

The Unofficial Catch Fan Club is now in session. Membership: Two. Film advertisement created by Bloom, Ireland for Catch, within the category: Confectionery, Snacks.