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For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying. It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia. One tree at a time.

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Direct advertisement created by Tudo, Brazil for Atrium Shopping Mall, within the category: Retail Services.

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Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

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We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

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Digital advertisement created by ISD, Ukraine for Nurofen, within the category: Pharmaceutical.

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Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

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Direct advertisement created by Dentsu, Brazil for Toyota, within the category: Automotive.

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Website http://www.lahistoriahacelahistoria.com/guernica/ To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city. To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The website was visited for so many people, indeed the brand got many more value. Digital advertisement created by Grey, Spain for Muy Historia, within the category: Media.

WVA

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

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Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

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Digital advertisement created by Filmakademie Baden-Württemberg, Germany for Diesel, within the category: Fashion.

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Digital advertisement created by Vice, United Kingdom for God Morgon, within the category: Food.

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Digital advertisement created by AKQA, Brazil for Nike, within the categories: Fashion, Retail Services.

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Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

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Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

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Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

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Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

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Teachers inspire hope, ignite the imagination, and instill a love of discovery. For every audacious dream begins with a teacher who shows us the stars and tells us, they are not far.

WVA

Change is the new constant, sounds paradoxical right? When everything around you is continually changing, you ought to wonder how new, is “new.” Fynd, the online fashion app in its latest commercial fires this question towards young Indian millennials.

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Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.




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