Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card. The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever. That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card. Film advertisement created by Voskhod, Russia for MIR, within the category: Finance.

Integrated advertisement created by Twenty Agency, Denmark for Sun Lolly, within the category: Confectionery, Snacks.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

We portray a different reality of kids with disabilities by showing the essence of being a kid: monkeyshines Film advertisement created by DDB, United States for Promart, within the category: Health.

Everybody knows that little move, when you can’t find your keys and start patting your body. We made a whole dance out of it. The main message was “No keys, no problem” because with Assa Abloy’s Yale Doorman smart lock you have several ways to opem your door. Access home without dancing! Film advertisement created by Division, Estonia for Yale Doorman, within the category: House, Garden.

Film advertisement created by Cossette, Canada for Alliance de l'industrie touristique du Québec, within the category: Hospitality, Tourism.

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer. Integrated advertisement created by Cactus, United States for Washington County Convention and Tourism Office, within the category: Hospitality, Tourism.

Direct advertisement created by FCB, Brazil for Nivea, within the category: Health.

Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism. Ambient advertisement created by Rhinofly, Netherlands for Centraal Museum Utrecht, within the category: Recreation, Leisure.

Director / Production Company:Peter Cattaneo Film advertisement created by Havas, United Kingdom for Thomas Cook, within the category: Transport.

Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Film advertisement created by The Adventures Of, Germany for Onitsuka Tiger, within the category: Fashion.

Ambient advertisement created by FCB, Switzerland for Neuroth, within the category: Electronics, Technology.

In Belgium we don’t need mountains to win a medal. A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don’t have any mountains. But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist. Digital advertisement created by BBDO, Belgium for Belgian Olympic Committee, within the category: Recreation, Leisure.