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Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.
Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.
Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.
How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.
Digital advertisement created by Lost Boys, France for Doctors Without Borders, within the category: Public Interest, NGO.
Film advertisement created by HarrimanSteel, Netherlands for Toms, within the category: Public Interest, NGO.
Digital advertisement created by Team One, United States for Evolve, within the category: Gaming.
Ambient advertisement created by BBDO, China for Time Out, within the category: Media.
It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it! Film advertisement created by Socialab, Greece for Lego, within the category: Toys.
Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.
Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.
Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.
Film advertisement created by Trisect, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.
As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.
Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.
Riga International Airport creates a symphony dedicated to Latvia's 100th anniversary, using special artificial intelligence technologies and involving almost 20 thousand passengers and airport guests, as well as nearly 250 units of the airport's technical equipment. Digital advertisement created by TBWA, Latvia for Riga International Airport, within the category: Transport.
Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.