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Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

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Film advertisement created by la comunidad, United States for Verizon, within the category: Electronics, Technology.

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A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

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The 13th Rome Film Festival was dedicated to Noir films, with a review of the best movies of the genre between screenings. For the Spot RAI shoots a serie of sets catching the mood of the genre, recreating noir film scenes and all encapsulated in a long sequence. In a mix of visual effects elements and transition the promo seems a continuous shot, a journey in a Noir icons scenes that ends in the cinema theatre were the festival took place.

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2018 was the year of the most controversial election in Brazil. And to step into the conversation, we brought the subject of something common to every candidate: the promises over constructions which will never be finished. We mapped in the state of São Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there’s no halted construction. And also, remembered the electors about politicians that never fulfill their promises. Outdoor advertisement created by Publicis, Brazil for C&C, within the category: Industrial, Agriculture.

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Experiential advertisement created by Brother Ad School, Spain for Burger King, within the category: Food.

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Be Internet Awesome is a nation wide program held by Google that pursues the teaching of the fundamentals of digital citizenship and safety to kids so they can explore the online world with confidence. This year, Orchid helped to conceptualize and build Be Internet Awesome kits, sent to various schools across the country. 800 kits were produced and shipped all across the United States, and kids, parents and teachers loved it! It consists of personalized PixelBooks, Internaut-shaped USB drives, posters and banners, Parent and Teacher guides as well as a trophy to recognize the school after the program has been complete

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Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.

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Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.” Film advertisement created by 2C Creative, United States for HLN, within the category: TV Promos.

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Digital advertisement created by Publicis, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Miami Ad School, United States for Department Of Health, within the category: Health.

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Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

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The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest. Film advertisement created by WDW Creative, Sweden for Kronenbourg, within the category: Alcoholic Drinks.

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Do you believe there is hope for the future? The world can be beautiful and open, if we want it. These children from around the world came together and discovered they are more alike than they ever imagined. In the film Dear mom and dad, we document what happens when 48 children from 12 different countries meet at a CISV camp funded by Momondo and run by CISV. We asked the children to write to their parents how they see the world in the beginning and the end of the camp. We are proud and honored to have been able to document the beautiful feelings and thoughts shared by the children. They don't come from the same culture, speak the same language or wear the same clothes, but none of that matters: jokes are shared, hearts are opened and friendships across borders are made. Momondo supports CISV International, a global non-profit organization dedicated to educating and inspiring action for peace. By educating the next generation, and through building intercultural friendships based on cooperation and understanding, CISV aims to help children and youth to develop the skills they need to become informed, responsible and active global citizens, able to make a positive difference in their communities and the world. Our collaboration with CISV and the Dear mom and dad campaign are part of Let’s Open Our World; an invitation to cross boundaries, embrace our differences and open our world. Find out more about Let's Open Our World, our collaboration with CISV, and download free school kits at letsopenourworld.com. Film advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

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Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

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Film advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

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Samsung's Christmas campaign is a mirror of feeling that we all have among us, that no matter how technological the world today, nothing will be more important than the things that really make us happy, in this example especially the blue balloon Shows me how we are human and that the good things and the best of life is in the simple thing that is to live and to share these moments is what matters, that this Christmas is simple and that is human, that in this Christmas on top of any things Let us be happy with what makes us happy. Film advertisement created by Athos, Bolivia for Samsung, within the category: Electronics, Technology.

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Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

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Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising. Film advertisement created by Saint Bernadine Mission, Canada for Brewhouse Light, within the category: Alcoholic Drinks.

Go!

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Digital advertisement created by Sherpa, Finland for Angry Birds, within the category: Gaming.




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