Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption. People don't know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks. We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week. Digital advertisement created by Woonky, Argentina for Cervezas del Mundo, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Warburtons, within the category: Food.

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

Ambient advertisement created by C-Section, Turkey for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

URL: www.awomansnightmare.com Digital advertisement created by Publicis, France for Samusocial, within the category: Public Interest, NGO.

Ambient advertisement created by Red Pepper, Russia for Crepe de Chine, within the category: Food.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Duval Guillaume, Belgium for Flair, within the category: Media.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Keeping old meds in your medicine cabinet, where kids can find them, is never a good idea. It’s not as if someone else is going to return them to the drugstore for you. Film advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

Film advertisement created by Kream, United Kingdom for Christian Aid Week, within the category: Public Interest, NGO.

Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.