Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Pereira & O’Dell, United States for Gods of both Worlds, within the category: Recreation, Leisure.

Film advertisement created by BBH, Brazil for White Horse, within the category: Alcoholic Drinks.

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time... We installed a door that counts the people who open it. And if you want to win - you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue... Experiential advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Digital advertisement created by Jung von Matt, Germany for Laut Gegen Nazis, within the category: Public Interest, NGO.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

A low budget viral campaign done for fun. Animals gone wrong.

Content advertisement created by RPA, United States for Honda, within the category: Automotive.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Content advertisement created by POL, Norway for Bik Bok, within the categories: Hospitality, Tourism, Retail Services.