It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water. Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8 Chief interaction Manger: Enon Landenberg Creatives: Aviv Stein Project Manager: Yogev Reinhold Creative & art Director: Bechor Bar-Tur Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum Designer: Alex Trublenkov Digital advertisement created by Publicis, Israel for Thirst Global Awareness, within the category: Public Interest, NGO.

Film advertisement created by Fitzgerald+CO, United States for Navy Federal Credit Union, within the category: Finance.

Digital advertisement created by RGA, United States for Lawry's, within the category: Food.

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Film advertisement created by TBWA, United Kingdom for Harrods, within the category: Retail Services.

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check. Ambient advertisement created by Grey, Brazil for 3M, within the category: House, Garden.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation. Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods. Film advertisement created by Jardin des marques, France for Only Lyon, within the category: Transport.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day. Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.

Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day. Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song. Content advertisement created by Grey, Bangladesh for Grameenphone, within the category: Public Interest, NGO.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

There is no right or wrong way to play Baseball. Just let’s make sure kids keep playing like kids. Let them keep putting an accent on Béisbol. Film advertisement created by Latinworks, United States for MLB, within the category: Sports.

In this sketch comedy short, a young PA struggles to guide talent through a commercial shoot as he’s directed by the client, agency, director and several other crew members over a nightmare Zoom call.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

Ambient advertisement created by W Comms, United Kingdom for The Berry Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Many, United States for FanDuel, within the categories: Gambling, Sports.

Digital advertisement created by RPA, United States for Honda, within the category: Automotive.

Film advertisement created by TBWA, Germany for got2b, within the category: Beauty.