Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

Outdoor advertisement created by Åkestam Holst, Sweden for Apotek, within the category: Health.

Film advertisement created by Fred & Farid, United States for Longchamp, within the categories: Fashion, Retail Services.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.

The headline in Russian has a play on words: the first meaning is 'outplay your life' and at the same time it means 'change your life'. TBWA\Moscow, The Russian Chess Federation, with the support of Anatoly Karpov and the Federal Penitentiary Service of Ryazan have come out in support of prisoners already on the road to rehabilitation and hosted a chess tournament between several prisons. The finalists have been given a chance for early release. The idea of a prisoners’ chess tournament was developed by the creative agency TBWA\ Moscow, on the request of the Russian Chess Federation. The concept of the campaign is communicated in the slogan, “Play for your life”; participation in a chess tournament as a way of receiving a letter of recommendation. TBWA\ Moscow developed the campaign based on the status of chess as an intellectual sport, one that makes the player think several moves ahead and assess the likely outcome of his decisions. These qualities form an essential part of the rehabilitation process for those in correctional facilities. Any prisoner, regardless of their level of experience, could participate in the tournament. The only condition for entry was a desire to turn their lives around and engage in the rehabilitation process. All short films were shot on location in the Pre-trial Detention Centre, which helped communicate a real idea of the prisoners’ daily environment. Digital advertisement created by TBWA, Russia for Russian Chess Federation, within the category: Recreation, Leisure.

The darkness of a cave tends to stir up our imagination and often induces the fear of the unknown. Monsters and wraiths seem to lurk in the dark corners. Are these mythical creatures really the things we should be afraid of? Three adventurers are exploring a giant cave. What they encounter is not a monster but true horror!

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Mondelēz Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year's stunts were filmed and posted on joyday.no. The goal is to get new ideas and participants to next year's joyday. Ambient advertisement created by Hyper, Norway for Mondeléz, within the category: Confectionery, Snacks.

Film advertisement created by BETC, France for Carte Noire, within the category: Non-Alcoholic Drinks.

The unique aspect of this next generation music video is that all technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video. Technique: thispagecannotbefound.com Digital advertisement created by BBDO, Netherlands for Hi, within the category: Electronics, Technology.

Ambient advertisement created by Interactive Solutions, Poland for Casa Mariol, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Whiskas, within the category: Pets.

For our client The Dalí Museum in Florida, we wanted to play with the Dalí brand of surrealism and create something nonsensical out of something very familiar. Surely you've had a good old fashioned starting contest in your time but this app lets you compete against Dalí himself through your iPhone's front-facing camera. There's a catch, of course, in that the Dalí you compete against is just a picture of him. So you always lose. "The Dalí Staring Contest" (http://staringapp.com/) app is also supported by mirror decals inside the museum’s bathroom that pit “You vs. You.” Additionally there are two instructional videos, an abbreviated :51 second video and a full two hour video—a play on how long you can go. Digital advertisement created by Goodby Silverstein & Partners, United States for The Dalí Museum, within the category: Recreation, Leisure.

Ambient advertisement created by OMD, Australia for Batman, within the category: Media.

The Human Sushi is a performance group who interprets sushi recipes in their own way. The Council's mission is to make people eat more fish. Film advertisement created by Apt, Norway for Godfisk, within the category: Food.

Fritz and Frieda are a freshly retired couple. Day to day Fritz makes these icky noises, which are slowly driving Frieda insane. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Ohropax, within the category: Health.

Film advertisement created by Santa Clara, Brazil for Space Channel, within the category: Media.

Film advertisement created by Human Design, United States for Ladder, within the category: Health.

Digital advertisement created by McCann, Thailand for KBank, within the category: Finance.

Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.