In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. Film advertisement created by Humanaut, United States for Home Paternity, within the category: Health.

Ambient advertisement created by Rethink, Canada for Uber, within the category: Professional Services.

Australian McDonalds TV ad, featuring music from De Wolfe composer, John Altman's 'Big Band Entertainment' album (DWCD 0388). Listen to the full track here: http://goo.gl/znhFg

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

You'll only know if you'll make it or not, only if you make an attempt to do it in the first place. This #InternationalWomensDay, we wanted to celebrate the stories and rejoice in the journeys of 5 such women who dared to push the barriers and go beyond the limits. Film advertisement created by Quick Brown Fox, India for DLF Mall of India, within the category: Retail Services.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Digital advertisement created by Isobar, Russia for Donstroy, within the category: House, Garden.

Digital advertisement created by Ogilvy, Germany for European Antibullying Network, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Digital advertisement created by Red Pepper, Russia for Charity Garage Sale, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for CVS/Pharmacy, within the category: Pharmaceutical.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Audio advertisement created by Publicis, Spain for Dacia, within the category: Automotive.

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.