It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it. Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Big News. Now in the happy meal: The Smurfs. A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal. Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Swiggy is India's largest food delivery app and one of the few brands in India to hire female delivery partners. This film was released around Christmas 2018.

Bone VS steel, you don’t stand a chance. Cross at intersections. Outdoor advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by Mixmax Creative, Thailand for De Leaf Thanaka, within the category: Beauty.

Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.

Film advertisement created by Droga5, United Kingdom for Kwiff, within the category: Gambling.

British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years). Film advertisement created by Ogilvy, United States for British Airways, within the category: Transport.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

Film advertisement created by Khanna\Reidinga, Netherlands for NN Group, within the category: Finance.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Albania for Ministry of Internal Affairs Albania, within the category: Public Interest, NGO.

Managing Partner / Director of Client Services: Brian Dunbar APM Music / Kosinus Music –Paris Film advertisement created by David&Goliath, United States for The California Lottery, within the category: Gaming.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

Planner: Pablo Rosas. Digital advertisement created by Zubi, United States for Ford, within the category: Automotive.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.