Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem. The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping. That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone. When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made. Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Audio advertisement created by Grey, United States for Moms Demand Action For Gun Sense In America, within the category: Retail Services.

An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country.

Film advertisement created by Wieden + Kennedy, United Kingdom for Converse, within the category: Fashion.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Giant Propeller loves helping established brands redefine their legacies. Orient Watch has been around since 1950, but wanted to kick off a new look and attitude befitting of 2018. The best way to do this was to temporarily pull some focus away from the technical details of their renowned craftsmanship, and instead lean into their Japanese roots and spirit with a brand new website that embodies a totally new direction. More than just the new website, Giant Propeller co-founder/Creative Director Jordan Freda wanted to create a digital state of mind for Orient Watch by capturing the realness of Japan and the authenticity of its cutting-edge Tokyo street culture. To achieve this, they jettisoned across the Pacific to immerse themselves in that world. From tranquil countrysides to blazing neon skylines, the GP team captured as much visual content as they could to create a new brand video that reintroduces Orient Watch to the world. The video was supported by striking photography, both of which were used in the creation of the new site – a fully customized Shopify build from scratch, along with a never-before-seen “E-Comm 3D” Product Visualizer experience which enables users to explore and manipulate Orient’s watches with unprecedented digital freedom on the website. Film advertisement created by Giant Propeller, United States for Orient Watch, within the category: Personal Accessories.

Android App: http://bitly.com/budpartak Beer Buddy! is the very first mobile app that you can’t touch - it’s counting you a time for how long you can “ survive” without your mobile phone. That helps you and your friends enjoy even more your togetherness. Our goal was to engage digital consumers and spread the message that Kozel (is authentic Czech beer that thanks to its easy-drinking taste) supports people to fully enjoy true spirit and simple small joys of camaradery while putting aside their daily duties. Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan. The Opportunity: Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage – not advertise. The Idea: My Majlis is the world’s first game that brings the ‘Majlis’ or Ramadan tent experience to life. The game mirrors the real world ‘Majlis’ experience, bringing family and friends together virtually to relax and socialize. Fans create their own ‘Majlis’ or tent, purchase furniture, decorate and invite guests to visit, all using Standard Chartered credit cards. The most popular ‘Majlis’ rated by guests wins ‘Majlis’ experiences in real life. The Results: In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. The most popular ‘Majlis’ (with an impressive 2,006 guests) took home the big Eid getaway weekend prize! Not only did consumers share a social experience that was relevant to them, they also learned about the benefits of Standard Chartered cards through gameplay. In just a few weeks, Standard Chartered went from being just another bank to becoming the most socially engaged bank in the United Arab Emirates, with clear product benefits. Digital advertisement created by TBWA, United Arab Emirates for Standard Chartered, within the category: Finance.

Brahma's followers could feel like they were in charge of the stories and also be up to date with the brands summer events, ranging from a warm up party at the bar, enjoying the carnival, dancing like there´s no tomorrow at the Party Park, and many more options. Digital advertisement created by Craniux, Paraguay for Brahma, within the category: Alcoholic Drinks.

Film advertisement created by WCRS, United Kingdom for Green Flag, within the category: Finance.

"Let Love Rule" is the message Closeup wants to share to all youngsters during Valentine 2013 to encourage people to confidently express their love to partners. Thy, Cuong and Phuc are amongst thousands of youngsters that joined the "Let Love Rule" contest at Closeup Vietnam Facebook. All three want to do something special for their girlfriends but feel like they always face invisible barriers that prevent them from making it happen. With the inspiration and support from Closeup, they created the most romantic and touching proposal ever. The guys invited their girlfriends to the cinema to see what appears to be just a normal day out. The girls innocently came along without knowing they're in for the biggest surprise in their lives. After the trailer at the beginning of the movie, the girls are shocked seeing their boyfriends confessing love on the big screen with their favorite song. With their sincerity and music talents, Thy, Cuong, Phuc made their girlfriend feel touched and happy. Ambient advertisement created by Lowe, Vietnam for Close Up, within the category: Health.

VFX Supervisor / Lead Compositor: Corey Brown Compositors: Melissa Graff, Robert Bruce, Suzanne Dyer, VFX Supervisor / Lead 3D: Jeffrey Dates 3D Artists: Ajit Menon, Ryan Hussein, Xuan Seifert, Laurent Makowski, Hassan Taimur, Billy Jang, Joshua Merck Film advertisement created by TBWA, United States for Jameson, within the category: Alcoholic Drinks.

Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings. Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement Film advertisement created by Guerrilla, United Kingdom for Fila, within the category: Fashion.

Digital advertisement created by BBDO, Brazil for Global Commission on Drug Policy, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.