Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by DDB, United Kingdom for Lloyds Bank, within the category: Finance.

Direct advertisement created by Rethink, Canada for BC Centre for Disease Control, within the category: Public Interest, NGO.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Hvitahusio, Iceland for Vodafone, within the category: Electronics, Technology.

Outdoor advertisement created by Señor, Croatia for Hrabri telefon, within the category: Public Interest, NGO.

Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. We wanted people to be in contact with the brand where they most need their feet: On the streets. Ambient advertisement created by Propeg, Brazil for Vodol, within the category: Health.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

Digital advertisement created by McCann, Germany for MasterCard, within the category: Finance.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by Rain, United Kingdom for Theirworld, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Machinery, United States for Auto Lenders, within the category: Automotive.