Film advertisement created by FCB, Canada for Fountain Tire, within the category: Automotive.

On average, a woman makes 80 cents for every $1 a man makes in the US. We decided to represent this in the most literal way possible - a line at the 80% mark of dollar bills. It’s time we show the world that we’re done with paying our women less than they deserve. Join us in writing on a dollar bill and signing our petition! Website: https://www.makeitpermanent.org/ Digital advertisement created by Miami Ad School, United States for Make It Permanent, within the category: Public Interest, NGO.

Great Ormond Street Hospital Children’s Charity (GOSH Charity) is launching its Christmas Appeal, with an animated film created by adam&eveDDB to raise money to help seriously ill children at Great Ormond Street Hospital (GOSH) get one step closer to home. In the animated film, a real-life GOSH patient called Henry, who has spent two previous Christmases at the hospital, collects stocking donations that magically help him to grow taller as he travels back to his home in Yorkshire. Henry receives specialist care at GOSH for a rare cardiac condition and has a tracheostomy and ventilation tube, which has been depicted in the film. Film advertisement created by adam&eveDDB, United Kingdom for Great Ormond Street Hospital Children’s Charity, within the category: Health.

Advertising agency barrettSF concludes its multimedia marketing campaign with a video showcasing prolific WWE® Superstars to launch this year’s release in the popular WWE® 2K video game franchise. WWE® 2K19 released October 9 for the PlayStation®4 computer entertainment system, Xbox One family of devices including the Xbox One X, and Windows PC. The theme of the campaign – “Never Say Never” – is brought to life in the ad through the backstories of the featured WWE Superstars, highlighting their improbable individual journeys to WWE stardom. The commercial is the last in a series of four, all of which are tied together with the “Never Say Never” theme. The prior three ads showcased WWE Superstars “Rowdy” Ronda Rousey and Daniel Bryan, as well as former WWE Champion Rey Mysterio. But, in this final chapter of the campaign, a broad array of WWE Superstars are on prominent display. From an unlikely ascension of the shorter-statured Rey Mysterio in a land of giants, to former reality star The Miz’s crossover success, to the redemption story of WWE 2K19 cover Superstar AJ Styles, the campaign highlights how each WWE Superstar overcame the odds in visually distinctive ways. The ad broke on October 1 and will air globally on broadcast, as well as on a variety of digital and social platforms. “There’s no instruction manual for how to make it in WWE, and ultimately WWE 2K19,” said Todd Eisner, creative director at barrettSF. “Every WWE Superstar’s story is different, yet each has one thing in common – they were all told they’d never make it. It’s fun to celebrate those who make their dreams come true, especially when the dream is as wild as becoming a WWE Superstar.” barrettSF began its relationship with 2K for the launch of WWE® 2K15 in 2014, making this their fifth year of campaign partnership. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by BBDO, United States for Mercedes, within the category: Automotive.

NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process. Experiential advertisement created by Z+, Brazil for Movimento SuperAção, within the category: Public Interest, NGO.

Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising. Film advertisement created by Saint Bernadine Mission, Canada for Brewhouse Light, within the category: Alcoholic Drinks.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Often stroke awareness messaging can be heavy and alarmist, highlighting signs of stroke and the potentially scary outcomes after. In order to balance a difficult subject, the team went with a lighter creative style to engage an audience that may not want to necessarily listen and to contrast the scariness of the subject. The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it's happening to them and are often unable to seek help themselves. Knowing that people having a stroke are often confused or helpless, the spot also aims to appeal to those around them. Film advertisement created by Eleven, United States for Dignity Health, within the category: Health.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by Creamos, Colombia for Sushi Market, within the category: Food.

Film advertisement created by Driven, United Kingdom for Vimto, within the category: Non-Alcoholic Drinks.

When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The Postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E., allowing him to silently approach his crush, Karen. Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

October 14, 2012, Felix Baumgartner ascended 128,100 feet above Earth's surface to the edge of space in a stratospheric balloon. Millions across the globe watched as he opened the door of the capsule, stepped off the platform, and broke the speed of sound while free falling safely back to Earth. Felix set three world records that day—and inspired us all to reach beyond the limits of our own realities, and reimagine our potential to achieve the incredible. GoPro was honored to be a part of this epic achievement, with seven HERO2 cameras documenting every moment. From the airless freeze of outer space, to the record-breaking free fall and momentous return to ground—see it all through Felix's eyes as captured by GoPro, and experience this incredible mission like never before. No one gets you closer than this.

Ambient advertisement created by Alpha 245, Malaysia for Prevenar13, within the category: Pharmaceutical.