Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

Outdoor advertisement created by Air Brussels, Belgium for BMW, within the category: Automotive.

Digital advertisement created by Griffin Archer, United States for Arta Tequila, within the category: Alcoholic Drinks.

Film advertisement created by Stack, United Kingdom for We Buy Any Home, within the category: Professional Services.

Digital advertisement created by Goodby Silverstein & Partners, United States for Rock the Vote, within the category: Public Interest, NGO.

Experiential advertisement created by David, United States for Burger King, within the category: Food.

We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.

Film advertisement created by Devito/Verdi, United States for Herb Chambers, within the category: Automotive.

Save the children releases a picture book that should never have existed. Today, every sixth child lives in a conflict zone, an increase by 75% since the 90's. A fact that the Save the Children Sweden wanted to make decision makers and the general public aware of. So, we made a picture book for the children of war. Not for them to read or use, but for us to understand their world. At first glance the book looked like any other picture book, but we filled the pages with objects that children in conflict zones has to face on a daily basis. Our key insight and the harsh reality is this: people have become too good at turning the blind eye. Showing photos and films where children are suffering just isn't enough anymore. That’s why we focused on creating pictures in people’s head by comparing our kid’s lives with the reality in conflict zones. Film advertisement created by Uncle Unicorn, Sweden for Save the Children Sweden, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for FIAT, within the category: Automotive.

Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Canada for Wedding Republic, within the category: Professional Services.

Digital advertisement created by Jung von Matt, Austria for T-Mobile, within the category: Electronics, Technology.

Ambient advertisement created by McCann, Romania for Renaestara Romania, within the category: Public Interest, NGO.

Digital advertisement created by Acne, Sweden for Max Burgers, within the category: Food.

Ambient advertisement created by Africa, Brazil for Projeto Caminho de Volta, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.