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Film advertisement created by BBDO, United States for National Geographic, within the category: Media.
Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.
DC Shoes isn't your typical shoe company, oriented as it is to meet the needs of the speed-loving, concrete-chewing, adrenaline-loving skate and snowboard set. Editor Hal Honigsberg paid special attention to honoring that particular combination of grit and breathless cool in Ken Block's Gymkhana THREE: Part 1; The Music Video Infomercial, a hip-hop video infomercial starring the rhymes of The Cool Kids and directed by Razor Factory's Bryan Barber. Celebrated rally car driver and DC Co-Founder Ken Block is no stranger to gymkhana, the amped-up motorsport that requires drivers to navigate fierce obstacles while putting on a skillful performance. For Block, gymkhana was initially intended as an inexpensive way to practice between rally races, but it soon presented itself as an opportunity to improvise, and Block developed his own intensified brand of the sport through trial and error. Gymkhana THREE is the much-anticipated follow-up to previous viral successes, which were viewed over 70 million times and stemmed from Block's personal footage. The video scrolls flawlessly through an environment replete with still shots of iconic DC shoe imagery; smoke-filled, neon-tinted rappers spitting their game; and a tricked-out Ford racer spiraling across the screen, leaving a dust- and smoke-filled halo in its wake. Honigsberg seamlessly blends the stark black stage-set backgrounds of one scene with the monolithic industrial buildings sprawling behind the next, interspersing shots from various angles and distances to create a vibrant story that matches both DC's unflinching image and the steady, determined lyrics and beat of the song.
Ah, the holidays: when a crazy year gets that little bit crazier. But isn’t that also part of the fun? Therabody, the tech wellness innovator beloved of so many celebs, has launched its first-ever holiday campaign, starring Peloton instructor and influencer Ally Love. Film advertisement created by Runt, United States for Therabody, within the category: Health.
Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.
Film advertisement created by Ogilvy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.
In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.
Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.
Film advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.
Film advertisement created by Publicis, France for Renault, within the category: Automotive.
You already lost much worthwhile. In life you can not miss the moments that are really important. A simple idea where we see how creatives are missing the important moments of their lives because of excessive working hours. The message points to the reward, if you lost those moments, it better be for an award, and FIAP is the festival that rewards effort in finding and making the best ideas in the region. Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.
Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.
The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual. Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.
Film advertisement created by Cornett-IMS, United States for Lane's End, within the category: Recreation, Leisure.
Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.
Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.
With the “beautiful game” of soccer getting underway half way around the world, many matches will be broadcast early in the morning in the U.S. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Tundra Power comes to the rescue. Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of Joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra. Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Film advertisement created by Conill, United States for Toyota, within the category: Automotive.
Ambient advertisement created by Camisa 10, Brazil for Friendly Traffic, within the category: Public Interest, NGO.