Film advertisement created by JWT, South Africa for Ford, within the category: Automotive.

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. Ambient advertisement created by Voskhod, Russia for Rehau, within the category: House, Garden.

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

Digital advertisement created by Genna, Turkey for Kilis Municipality, within the category: Public Interest, NGO.

Culturally, in-laws in Nigeria usually have a silent but obvious competition going on. This film demonstrates that competition between two mothers-in-law, and how the abundance of data makes everyone happy. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been "forgotten". The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia. Ambient advertisement created by Cake, France for Canal+, within the category: Media.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category. Film advertisement created by Duval Guillaume, Belgium for Seth & Riley's Garage, within the category: Alcoholic Drinks.

Film advertisement created by BETC, France for Peugeot, within the category: Automotive.

Last year in our country, the same percentage of the population died in traffic accidents than in Japan’s tsunami of 2011. We can prevent this. Let’s respect traffic rules. Film advertisement created by Amen, Uruguay for Ministerio de Transporte y Obras Públicas de Uruguay, within the category: Public Interest, NGO.

Film advertisement created by Grey, Italy for Homedics, within the category: House, Garden.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.

Production Company: Unexpected.de Film advertisement created by Engagement Labs, Canada for RBC, within the category: Finance.

Digital advertisement created by Miami Ad School, United States for McDonald's, within the category: Food.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.