Film advertisement created by Martpet, Brazil for Topfit Fitness Club, within the category: Recreation, Leisure.

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank. Film advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

While endangered populations continue to be depleted, the population of animal lovers continues to grow. The World Wildlife Fund will use these numbers and our keen ability to spot patterns to our advantage, to create a game using google maps technology; where anyone can hunt the hunters. Digital advertisement created by Miami Ad School, United States for World Wildlife Fund, within the category: Public Interest, NGO.

Direct advertisement created by Cheil, Hong Kong for Hello Angel, within the category: House, Garden.

Film advertisement created by AKQA, United States for Wolfenstein, within the category: Gaming.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Film advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

As the only fast food chain that flame grills their burgers, Burger King knows a thing or two about fire. To celebrate the fire, we took it away. Frankly, it’s just not the same. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

Film advertisement created by FCB, United Kingdom for Nivea, within the category: Health.

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

Directv arrives throughout the country, to fill every home with entertainment. It is so easy to start enjoying this prepaid service that you just need to open the box and start enjoying. Integrated advertisement created by Grey, Colombia for DIRECTV, within the category: Media.

Film advertisement created by Traction, France for Citroën, within the category: Automotive.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.