SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season. In short, when the temperature goes up, the beer price comes down. Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.

How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases? Digital advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Film advertisement created by Deutsch, United States for Busch, within the category: Alcoholic Drinks.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We picked most ignored aspect of packaging when briefed on packaging innovation. Brand Tags are typically thrown away after the purchase. Introducing 'LIVAECO PLANTABLE TAG’ - Designed to sprout into flowers, vegetables and trees when planted. We decided the place for the tags is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network Livaeco tags extended its support to a circular economy - hundreds of rural women, 800 organic farmers who help create sustainable products out of consumer waste. While these brand tags were launched exclusively for SS 19 and AW 19 the W collections, the demand for it has transcended seasons. Design advertisement created by Tonic, India for Liva Eco, within the category: Fashion.

Film advertisement created by The Red Brick Road, United Kingdom for Magners, within the category: Alcoholic Drinks.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Trisect, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

The most renowned Latvian brand of crisps - Ādažu Čipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” - anything goes. In this case, adding some spice to a post-soviet setting and mundane life. Film advertisement created by TBWA, Latvia for Ādažu Crisps, within the category: Confectionery, Snacks.

Film to promote the release of Barrett®'s military contract AR10 platform, the REC10™. Since the rifle would actually be used in theater overseas, we wanted the story of soldier and rifle to be told in the most authentic way possible. We used real marines and special operations forces to both be on screen and off making sure every scene was authentic and true to how it might be in the field. We wanted every frame to feel dusty, grimy, with no escape to any semblance of comfort. We filmed on the Canon® C700™ and had to have it bagged in every scene because of the amount of dust and debris we kept putting in the air. All of the action scenes were shot with the shutter over-cranked as well to give it that frantic look made famous by Saving Private Ryan. Filming took place in central Utah in the middle of December. There was no snow on the ground miraculously, but it was a struggle to have the locations read hot in camera. All-in-all, we had an incredible cast, crew, and client that really made our vision for this spot come to life. Film advertisement created by Riot, United States for Barrett, within the category: Retail Services.

Film advertisement created by Motive, United States for RAM, within the category: Automotive.

Film advertisement created by The Richards Group, United States for AE Dairy, within the category: Non-Alcoholic Drinks.

Film advertisement created by Sid Lee, Canada for Adidas, within the category: Fashion.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.