Film advertisement created by Taxi, United States for Applegate Farms, within the category: Food.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by RAM, Turkey for KIA, within the category: Automotive.

Digital advertisement created by BBDO, Italy for Linear Assicurazioni, within the category: Finance.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Experiential advertisement created by Archer Troy, Mexico for Sony Pictures, within the category: Movies.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

2019 Clio Entertainment Juror: Pam Postrel Film advertisement created by MOCEAN, United States for Toy Story 4, within the category: Movies.

We portray a different reality of kids with disabilities by showing the essence of being a kid: monkeyshines Film advertisement created by DDB, United States for Promart, within the category: Health.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video. Film advertisement created by Serve Marketing, United States for Lions Clubs, within the category: Recreation, Leisure.

Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

Digital advertisement created by 180LA, United States for Expedia, within the category: Professional Services.

Film advertisement created by The Martin Agency, United States for Sling TV, within the category: Electronics, Technology.

Film advertisement created by Terribly Tiny Talkies, India for Benetton, within the category: Fashion.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by Ogilvy, New Zealand for New Zealand Police, within the category: Public Interest, NGO.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.