Film advertisement created by The Vault, United States for ESPN, within the category: Media.

The Mer-Bros are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning this week, created in partnership with its AOR Connelly Partners. The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. So fresh in fact, that they’re earning accolades from those who know the fresh taste of the ocean best. Gorton’s is bringing back the man, the myth, the legend... the Gorton’s Fisherman -- who first appeared in 1975 -- AND his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in this fun, new campaign. There’s a perception that fish sticks are, well, processed. With Gorton’s new Fillets and Fish sticks though, consumers can feel good about what they’re putting on the table. Products are made with high-quality, sustainable wild-caught Alaskan Pollock that is flash-frozen at the peak of freshness to lock in full flavor and nutrition. The work builds on last year’s successful Trusted By Those Who Know campaign, which led to a 6% increase in base units sold in FY2018 vs. FY 2017. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers. The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR. Film advertisement created by Connelly Partners, United States for Gorton’s Seafood, within the category: Food.

Film advertisement created by Conill, United States for Argentina New Cinema Film Festival, within the category: Recreation, Leisure.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Digital advertisement created by Mistress, United States for VH1, within the category: Media.

Film advertisement created by Fitzgerald+CO, United States for Checkers & Rally's, within the category: Food.

Music, John Walsh

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by Battery, United States for Skyrocket, within the category: Gaming.

Film advertisement created by Walton Isaacson, United States for Chirla Action Fund, within the category: Public Interest, NGO.

Oskar Blues wanted to extend their culture into the SOB brand they were launching by bringing their true authenticity and voice forward. The need to distance themselves from the big beer companies, who use identical language to present their brands, provided SOB the ability to carve their own niche in the alcohol space. Film advertisement created by Agency Squid, United States for Oskar Blues, within the category: Alcoholic Drinks.

Film advertisement created by Immersion Creative, Canada for Sempio, within the category: Food.