Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face. Digital advertisement created by Innocean, United Kingdom for Alzheimer’s Research UK, within the category: Public Interest, NGO.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

Digital advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

Film advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet? Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censored. The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public. Digital advertisement created by Archer Troy, Mexico for Marie Stopes México, within the category: Health.

On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.

The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans. Integrated advertisement created by Great Advertising Group, Russia for Heineken, within the category: Non-Alcoholic Drinks.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

4 chilean women die every day because of breast cancer, the easiest detectable cancer. The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem. This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives. Film advertisement created by DDB, Chile for Chilean National Cancer Institute, within the category: Health.

Film advertisement created by Fuel, Portugal for Continente, within the category: Retail Services.

URL: http://ifidie.net/ Solution: Using the API of popular location based services (foursquare, Gowalla..), combined with twitter, 'Facebook places' and 'Google Latest', we were able to track thousands of check-ins worldwide. With this information we knew exactly where someone was in real time, and could communicate the message in person and that's exactly what we did. We called thousands of people from all over the world to their place of check-in and asked to speak with that person, after he was called to the phone, we've communicated our message in a personal way and reminded him that death can catch him anywhere, anytime. Synopsis: We all know that one day we will die, but we don't like to think about it, because it's not going to happen anytime soon. Based on the strategy that "Death can catch you anywhere, anytime" and with an innovative use of location based services, we reminded people, that just like we did, death could also catch them anywhere, anytime and that they’d better leave a message before it was too late. Results: Without any media budget at our disposal , the sudden and extensive interest that the campaign initiated produced numerous headlines in newspapers, blogs, radio and TV coverage, resulted in an 800% increase in recorded messages being left on “If I Die". Digital advertisement created by Mizbala, Israel for If I die, within the category: Electronics, Technology.