Top videos

Patchogue’s got it all

WVA

Film advertisement created by VSA Partners, United States for Blue Point Brewery, within the category: Alcoholic Drinks.

‘Women In Gold’ is a PSA that supports gender equality in a male-dominated industry. It shows the birth of a golden statue, named Scarlet, who’s the counterpart to the Oscar the Academy hands out every year.

Credit X

WVA

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

For Keyboard Warriors

WVA

All around the world, trolls spread hate on the internet using their primary weapon: the keyboard. What if there was a way to slow them down? That’s why we've developed the Warrior Keyboard, for Keyboard Warriors. It scrambles the traditional QWERTY keyboard beyond recognition because some people don't deserve to type so easily. Project live on Kickstarter! Film advertisement created by Miami Ad School, United States for Warrior Keyboard, within the category: Electronics, Technology.

We Won't Forget

WVA

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Reebok To Go

WVA

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction. Experiential advertisement created by M&C Saatchi, Sweden for Reebok, within the category: Fashion.

Dr. Pepper + Oscars

WVA

Radio KFC

WVA

Digital advertisement created by Blink, India for KFC, within the category: Food.

Assembly

WVA

Film advertisement created by Machinery, United States for Auto Lenders, within the category: Automotive.

The Real Kashmir

WVA

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.