Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity’s job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust the heating and lights “even when you’re not at home, so you can control her from wherever you are”. It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. Integrated advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

URL: http://www.rczview.com The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View's imagery. Digital advertisement created by Loducca, Brazil for Peugeot, within the category: Automotive.

Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for K9 Friends, within the category: Public Interest, NGO.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Ben & Jerry's, Tuff Gong Records and Tongal recently came together to celebrate a new Bob Marley ice cream flavor ('Satisfy My Bowl') and 30 years of the iconic 'Legend' album by creating the first fan-made music video for Marley's 'One Love' track.

The Village is a magazine that focuses on city's life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people's live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people's attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code. Digital advertisement created by Leo Burnett, Russia for The Village, within the category: Media.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online). Experiential advertisement created by Publicis, Italy for Subito, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Sweden for Abarth, within the category: Automotive.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

Community Films’ directorial collective JEAN and director Pam Thomas have joined forces to create “Commercials”, a comedic web series about the humorous, ego crushing, overanalysed silliness that plagues the world of commercial film making and everyone involved. Content advertisement created by Community Films, United States for Community Films, within the category: Agency Self-Promo.

Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.” Film advertisement created by 2C Creative, United States for HLN, within the category: TV Promos.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Digital advertisement created by Pilgrim, United States for Colorado Wildlife Council, within the category: Education.

Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.