Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.

Presenting the new discovery of the chef Ángel León, a liquid salt that solidifies and is capable of cooking more than 90 degrees in contact with oxygen. Film advertisement created by CLV, Spain for Aponiente, within the category: Food.

Digital advertisement created by BBDO, Brazil for Bradesco Seguros, within the category: Finance.

In August, everyone was talking about the Amazon fires. Since then, it’s fallen off the radar. But the problem has not gone away. Every second you read this, we lose an acre and a half of our rainforest. Please share the #RainforestFireChannel and feel free to donate to the Amazon Rainforest Conservancy. Digital advertisement created by Zulu Alpha Kilo, United States for Amazon Rainforest Conservancy, within the category: Agency Self-Promo.

On average, a woman makes 80 cents for every $1 a man makes in the US. We decided to represent this in the most literal way possible - a line at the 80% mark of dollar bills. It’s time we show the world that we’re done with paying our women less than they deserve. Join us in writing on a dollar bill and signing our petition! Website: https://www.makeitpermanent.org/ Digital advertisement created by Miami Ad School, United States for Make It Permanent, within the category: Public Interest, NGO.

Digital advertisement created by Mother, United States for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Film advertisement created by The Marketing Arm, United States for NBA, within the category: Sports.

Ambient advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars. Ambient advertisement created by Pool, Sweden for Hertz, within the category: Automotive.

Ambient advertisement created by BETC, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Film advertisement created by McCann, Romania for Virgin Radio, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.