Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.

Creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. And/Or’s work successfully translates Knotel’s bold, playful brand positioning and visual identity into motion design, and speaks to a growing need for companies to build motion into their brand DNA. Identity in motion In October of 2018, Knotel partnered with brand design consultancy Elmwood to launch a bold, fun rebrand for the start up, full of graphic elements such as shapes, patterns, a geometric custom font and new logo. As a vital step in the refresh, they reached out to And/Or to put the new visual identity to use in motion. Kelli Miller, Partner and Creative Director, And/Or says: “Knotel is a great example of a startup brand considering the way it moves and behaves from the start and making sure the video content they create is informed by their brand principles and design thinking.” By partnering with And/Or, Knotel aimed to incorporate a strategic, thoughtful approach to motion that would be informed by its brand strategy. The startup was looking to reflect a grownup, confident voice and tone that was intelligent, witty, and conversational. “Our work is always grounded in design strategy and branding,” says Miller, “and we’re known for our clever, approachable tone of voice, so this was a perfect fit for us.” Better Way to Workspace And/Or delivered two brand films for Knotel: an overarching brand video that brings the new Knotel branding to life through motion, and a “Better Way To Workspace” spot that explains how Knotel’s service works with a cheeky, playful script and tone. The films were developed based on And/Or’s original presentation to Knotel, in which the creative production company identified five key motion behaviors informed by Knotel’s positioning: “energetic movement” “alive with color” “transformative action” “intelligent editing” and “intuitive building.” In the film and spots, shapes quickly move and change with an energetic ease that captures the brand’s mission to provide a flexible, personalized workspace service. And/Or brings the brand’s custom font to life and gives it unexpected, new applications in motion, further illustrating Knotel’s commitment to creating bespoke solutions for customers. And a confident yet playful script ties it all together with pacey, down-to-earth storytelling. Motion design thinking As more new brands increasingly layer motion into their brand from the very start, it is becoming clear that traditional branding must now embrace motion as a pillar of strategy. Miller says: “Every brand is now creating video content and seeing their brand move on multiple screens in multiple formats, such as a presentation, experience, OOH video ad, or branded content, so motion branding should be part of the brand book.”

Film advertisement created by Madwell, United States for Bugaboo, within the category: Personal Accessories.

Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising. Digital advertisement created by Bic, United States for ELOQUII, within the category: Fashion.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.

Content advertisement created by Barkley, United States for Delta Faucet, within the category: House, Garden.

Editor Frank Snider, EP Eve Kornblum, Producer Helena Lee Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

Film advertisement created by JWT, United States for UN Women, within the category: Public Interest, NGO.

Film advertisement created by Bartle Bogle Hegarty, United States for Levi's, within the category: Fashion.

Digital advertisement created by Miami Ad School, United States for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure joy to dogs everywhere. In this case, a lab who loves tennis balls and a husky who’s never seen snow. Conceived by Rodgers Townsend in St. Louis and produced in partnership with Coolfire Studios, the films represent the first branded content from Dingo. Film advertisement created by Rodgers Townsend, United States for Dingo Rawhides, within the category: Pets.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Fashion photographer Tony Kelly's new video project for American Apparel. The ad was shot on a rooftop in downtown LA with two eight year-old world champion breakdancers.

Film advertisement created by Wieden + Kennedy, United States for Diet Coke, within the category: Non-Alcoholic Drinks.