Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Creative agency Humanaut is launching “The Truth Stinks,” an irreverent new campaign for Kopari (https://green.koparibeauty.com), a coconut-based deodorant that takes on traditional products containing aluminum. Humanaut created two 30-second cuts of the ad along with a minute-long version that airs online and on TV channels including: Bravo, E!, Heartland, IFC, Ion Life, OWN, Oxygen, We TV. The 60-second hero ad opens on a vintage TV set showing a deodorant ad in which an attractive woman appears to be pitching a prestige product. “Nothing says confidence like an armpit packed full of chemicals and aluminum,” she says. Film advertisement created by Humanaut, United States for Kopari, within the category: Health.

Digital advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.

As countless homes across America celebrate Mother’s Day, Vroom, the Bezos Family Foundation’s early learning initiative, has The film comes at a time where in many families, the role of caregiver isn’t filled by a mom at all. Single dads, grandparents, aunts and other caring adults all play the important role of superhero when a child needs them most. Vroom is a newly-launched brain building initiative that finds teaching opportunities in the everyday moments children and their caregivers already spend together. Digital advertisement created by Johannes Leonardo, United States for Vroom, within the category: Public Interest, NGO.

There is no right or wrong way to play Baseball. Just let’s make sure kids keep playing like kids. Let them keep putting an accent on Béisbol. Film advertisement created by Latinworks, United States for MLB, within the category: Sports.

Film advertisement created by Kapowza, United States for Northrop Realty, within the category: Professional Services.

The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey. This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience. Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.

Film advertisement created by JWT, United States for Zyrtec, within the category: Pharmaceutical.

You may never get your teacher movie moment, so we're bringing it to you. This campaign sheds light on how teachers are undervalued and underappreciated. So, even if they never get the appreciation they deserve, AMC is here to let them know they're valued. Integrated advertisement created by Southern Methodist University, United States for AMC, within the category: Recreation, Leisure.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Jiffy Lube celebrates the competitive spirit of college football’s Rivalry Week in new short-form videos for ESPN’s Snapchat Discover channel. The three spots were produced and edited in-house by agency of record J. Walter Thompson and are hosted on a new landing page, rivalry.jiffylube.com. Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Food.

Film advertisement created by Focus Brands, United States for Moe's, within the category: Food.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Film advertisement created by Baron + Baron, United States for Calvin Klein, within the category: Fashion.

Kevin Anderson Film advertisement created by R&R Partners, United States for SNWA, within the category: Public Interest, NGO.