United States
Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.
Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.
Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Fidencio documents his journey to America though papal picados (Mexican papercutting) made of maps. Through this medium, he completes the iconic George Washington Athenaeum portrait on the dollar bill with a road map from Mexico to the United States. In his words: “I think about the parallel of the portrait and of America representing the journey that all of us are still in... and by choosing to add another material to this portrait, I see it as an act of freedom.” Film advertisement created by TBD, United States for Welcoming America, within the category: Public Interest, NGO.
Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.
Film advertisement created by TRIS3CT, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.
Digital advertisement created by McCann, United States for Office Depot, within the category: Office Equipment.
Film advertisement created by Blonde + Co, United States for National Coalition Against Domestic Violence, within the category: Public Interest, NGO.
Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.
Film advertisement created by Blind Society, United States for High Street, within the category: Retail Services.
Comprised of four apps, available for free on Google Play, mobile users are encouraged to download the four apps to their mobile device, place them side by side on their mobile screen, and enable an automatic update to receive a refreshed comic strip. Every night, the apps will auto update and a new comic strip will appear on users’ mobile screens every day. Digital advertisement created by Wing, United States for Ximo, within the category: Media.
Film advertisement created by Sukle, United States for Wyoming Department of Health, within the category: Health.
Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana. Solution: Let people donate money they already gave away. Their refund. Advertising Agency: School: Academy of Art University, USA Digital advertisement created by Academy of Art University, United States for Re:Fund, within the category: Public Interest, NGO.
Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S, Xbox One, and PC. In a time ruled by anti-heroes and doubt, Halo Infinite signals the triumphant return of true heroism. For the first time in half a decade, fans are invited to step into The Master Chief’s legendary Mjolnir armor and #Become. But not every hero in the Halo universe is a seven-foot-tall Super Solider. The UNSC Archives, from 215 McCann, is a series of three short films that takes us to pockets of the Halo universe we’ve never seen before, to tell the stories of the humanity and heroism behind the origin of specific pieces of the Master Chief’s armor. The first film, Unspoken, is the story of an injured soldier’s message of hope and brotherhood to his fallen comrade’s parents after an attack left him unable to deliver that message with his own voice. Project Magnes unfolds the origin of Chief’s newest weapon, The GrappleShot, highlighting a dedicated civilian engineer and her attempts to develop the prototype for a new combat device, as the universe turns to war. And finally, Lightbringers explores the saga of a brave group of miners who put extraction of an ore critical for the Master Chief’s exoskeleton above their own safety and lives; causing them to be trapped underground and bound together in the face of a terrible fate. These are the stories of smaller heroics, all of which have impact on the larger universe of Halo and the Master Chief. The films will be featured on Xbox social and digital channels and set the path for the Become campaign supporting the December 8, 2021 launch of Halo Infinite. Film advertisement created by McCann Worldgroup, United States for Xbox, within the category: Gaming.
Carpets get dirty. Rug Doctor gets ‘em clean. We’ve gotten pretty good at telling that story. But for their new campaign, our client challenged us to educate people on exactly how filthy their carpets, rugs, and soft surfaces are while showing Rug Doctor’s superior technology as the only way to thoroughly clean them. So we created the “Institute of Clean” campaign, inspired by Rug Doctor’s R&D lab in Fenton, Missouri—where the boundaries of cleaning technology are pushed daily. Our spokesman, the DOC (aka Doctor of Clean), takes a not-so-serious approach to explaining Rug Doctor’s serious obsession with cleaning. With original music from Luminous Sound, the fully integrated campaign includes TV, Radio, Digital/Social and In-Store materials. Film advertisement created by Loomis, United States for Rug Doctor, within the category: House, Garden.
Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.
Ambient advertisement created by RPA, United States for Honda, within the category: Automotive.
Film advertisement created by Tether, United States for Krusteaz, within the category: Food.
Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.