As vaccinations continue to rise, the fear of catching COVID is subsiding—those who have gotten their shots are craving vacations and post-inoculation fun. An estimated 86% of American travelers have tentative leisure travel plans and 72.8% expect to travel for leisure within the next three months, according to industry group Destination Analysts. Of those, more than a third say their reason is to visit friends and relatives. But, oh, what places will they go? Lexington is making a case for itself. Its agency, CORNETT, created Post(Vaccine)Cards to draw vaccinated vacationers to their fair city this summer. Designed to make it easy for Lexingtonians to send compelling invitations to their newly immunized loved ones, the Post(Vaccine)Cards are available for free at the Visitors Center. VisitLEX will even pay the postage. Designed with a whimsical charm, the three cards feature familiar Lexington themes—horses and bourbon. “The only thing missing in Lexington is U,” says one in which a horseshoe fills in for the final letter. “Bourbon tastes better with you,” another laments. To reach the widest audience and tug on as many heartstrings as possible, VisitLEX teamed up with several Lexington elementary schools to turn the marketing effort into a homework assignment for the best salespeople around: kids. Young students are filling out Post(Vaccine)Cards as a fun activity (Not the bourbon one. That would be weird.) and VisitLEX is featuring some of the cutest and funniest on social media before sending them to their destination. Design advertisement created by Team Cornett, United States for VisitLEX, within the category: Hospitality, Tourism.

The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills. Film advertisement created by BBDO, United States for Hot Wheels, within the category: Toys.

Digital advertisement created by McGarrah Jessee, United States for Frost, within the category: Finance.

Film advertisement created by Humanaut, United States for PetSafe, within the category: Pets.

Integrated advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

The new campaign inspires customers to “come see the great big world” - a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising.

Film advertisement created by The Gate, United States for Marcum, within the category: Professional Services.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal. Film advertisement created by Saatchi & Saatchi, United States for Argentina New Cinema Film Festival, within the category: Professional Services.

Film advertisement created by Young & Laramore, United States for Trane, within the category: Electronics, Technology.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Digital advertisement created by Preston Kelly, United States for Oxfam, within the category: Public Interest, NGO.

Digital advertisement created by Goodby Silverstein & Partners, United States for Trojan, within the category: Health.

Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video. Film advertisement created by Serve Marketing, United States for Lions Clubs, within the category: Recreation, Leisure.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by Young & Laramore, United States for American Standard, within the category: Electronics, Technology.