United States

Bike

WVA

Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

Mayor of Boomtown - Eichel Attack Ad

WVA

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

Light forest

WVA

Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience. Ambient advertisement created by Mono, United States for Lucy, within the category: Fashion.

Connections

WVA

For The Players Since 1995

WVA

Film advertisement created by Drum, United States for PlayStation, within the category: Gaming.

The astronaut

WVA

Film advertisement created by BBDO, United States for The National September 11 Memorial Museum, within the category: Recreation, Leisure.

Anger

WVA

Film advertisement created by DDB, United States for The American Cancer Society, within the category: Public Interest, NGO.

Geostorm Taxi Prank

WVA

Experiential advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

Moto reissued

WVA

Direct advertisement created by VML, United States for Motorola, within the category: Electronics, Technology.

Kelly Clarkson - Broken & Beautiful (Produced by Marshmello & Steve Mac)

WVA

Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broken & Beautiful,” featured on the soundtrack for the upcoming animated feature film UglyDolls. ATK PLN provided the animation for the cameo appearances of the UglyDolls characters in the live action music video, directed by Hound’s Jay Martin. ATK PLN worked closely with sister company Reel FX, who animated the feature film. The video, which features Clarkson’s daughter River Rose, shows the Grammy-winning singer backstage preparing for a show. Through her positive self affirmations of “I know I’m Superwoman, I know I’m strong,” the insatiably curious pink UglyDoll Moxy (voiced by Clarkson in the film) causes a behind-the-scenes stir as she takes it upon herself to get a full access glimpse into the performance. But while the security guard is somewhat less-than-amused (and out of breath), Clarkson and her daughter are charmed by Moxy’s excitement and confidence.