The Gates Foundation Goalkeepers Report speaks to the economic challenges women have faced during the pandemic around the globe. Women were some of the most innovative forces during the pandemic. And yet, inequalities for women increased across the world. What will you do to support gender equality? #Goalkeepers2030 Film advertisement created by Palette Group, United States for Bill & Melinda Gates Foundation, within the category: Public Interest, NGO.

To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant to “talk to Zyrtec.” Playing off the tagline, “Allergy season is only beautiful when you’re prepared,” the spot brings the top seasonal allergies to life in a beautiful animation. Versus used vector based design and 2D and 3D animation to create a Kaleidoscope of allergens including sunflowers, asters, chrysanthemums, daisies and more. The Kaleidoscope then unexpectedly arrives at the Google Home Assistant, tying the whole campaign together. Film advertisement created by Versus, United States for Zyrtec, within the category: Pharmaceutical.

Film advertisement created by VIA, United States for Car Gurus, within the category: Automotive.

Film advertisement created by Quirk, United States for Dia&Co, within the category: Fashion.

Film advertisement created by SapientRazorfish, United States for Dunkin' Donuts, within the category: Food.

Film advertisement created by DDB, United States for Skittles, within the category: Confectionery, Snacks.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

The first of its kind project consisted of two ad spots voiced over by Liev Schrieber and an integration to highlight the Stanley Cup – where the Cup has traveled; the greats who have lifted it over their shoulders and skated around the ice with it; what it’s seen and how it is truly the most iconic trophy in all of sports history. Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Film advertisement created by Quirk, United States for Cove, within the category: Health.

Film advertisement created by eKō Films, United States for Oyster Bamboo Fly Rods, within the category: Sports.

Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience. Ambient advertisement created by Mono, United States for Lucy, within the category: Fashion.

Film advertisement created by Legwork, United States for L.L.Bean, within the category: Fashion.

Direct advertisement created by Latinworks, United States for Interdys, within the category: Media.

Since there’s nothing funnier than laughing at ourselves, BK is inviting the whole world to share how they pronounce “Whopper.” Every country, every city, everyone. It’s “Whopper your way.” Integrated advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

Film advertisement created by Deutsch, United States for Taco Bell, within the category: Food.

Film advertisement created by Tongal, United States for Lucky Charms, within the category: Food.

In retail, marketing based on technology and convenience is key to reaching today’s audiences. But this often comes at a cost: the authentic human experiences that we’ve grown used to in our traditional shopping rituals. In its latest campaign for GIANT, Brownstein Group helps set the grocery chain apart by keeping human interaction front-and-center when marketing a forward-looking service: direct delivery and pickup. By highlighting real-life GIANT associates in the TV spot for GIANT DIRECT, the new campaign underscores moments of funny, genuine interactions within the context of a convenient grocery pick-up order at GIANT. Film advertisement created by Brownstein Group, United States for Giant, within the category: Retail Services.