Direct advertisement created by VML, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Concept Farm, United States for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Editorial Company: Nomad Editing Co. Film advertisement created by Party, United States for MTV, within the category: Media.

A woman spots love at first sight at a Las Vegas craps table and rolls the dice with one wish in mind. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Digital advertisement created by Miami Ad School, United States for Shakespeare, within the category: Electronics, Technology.

Digital advertisement created by Doner, United States for Portfolio Night, within the category: Professional Services.

Film advertisement created by BBDO, United States for Twix, within the category: Confectionery, Snacks.

What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle. Ambient advertisement created by McKinney, United States for Big Boss, within the category: Alcoholic Drinks.

Directed by Douglas Avery, the film features a young girl seen walking through a dark and menacing forest, throughout the film’s dark backdrop, she narrates her reality that for her “monsters” do exist. During her walk, she suddenly pauses when she discovers a golden crown shining brightly amongst the tree branches. As her backdrop fades away, it is revealed that she’s a young cancer patient inside a LifeBridge Health Hospital. The hospital nurse is then shown, bringing a warm, inviting and much needed comforting presence. She places a paper crown on the young girl’s head and they embrace each other. The film is the second ad in LifeBridge Health’s Care Bravely Movement campaign. Developed with StrawberryFrog, the inspiration behind the marketing campaign was to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. This “Care Bravely” idea embodies the spirit of the people of LifeBridge Health. Film advertisement created by strawberryfrog, United States for Lifebridge Health, within the categories: Health, Professional Services.

Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Film advertisement created by Humanaut, United States for Garden of Life, within the categories: Health, Pharmaceutical.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.