Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

A man's gas issues come to light on a dark, romantic night in the jacuzzi. Film advertisement created by The Shop, United States for Upspring, within the category: Pharmaceutical.

The campaign was inspired by the millions of vacation days that go unused in America, which has proven to negatively affect health, happiness, and productivity. Flights.com created a series of videos that playfully remind Americans about the importance of taking those days off to reconnect with their favorite places and people. Film advertisement created by Pacific, United States for Flights.com, within the category: Professional Services.

Film advertisement created by 180LA, United States for Zumba, within the category: Recreation, Leisure.

Digital advertisement created by Wunderman Thompson, United States for Washington’s Lottery, within the category: Gambling.

Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.

Film advertisement created by WCRS, United States for SKY, within the category: Electronics, Technology.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Digital advertisement created by Eleven, United States for Oakley, within the category: Personal Accessories.

Acclaimed filmmaker Darren Aronofsky has teamed up with Generation Z activists from all over the country who are calling on their peers to vote in the midterm elections and the Sierra Club Voter Education Fund. Produced by Aronofsky’s Protozoa Pictures and Chromista, the video features people active in movements for indigenous rights, gun control, rights for the disabled, immigrant rights, climate justice, and transgender equality, among others, passionately advocating for participation in this November’s election.

Film advertisement created by BBDO, United States for MLB, within the category: Recreation, Leisure.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Witness the past become the passed. Introducing freedom from the bounds of convention: The 2020 Lexus RC F Track Edition and RC F. 472 horses of V8 craftsmanship. 0 - 60 in 3.96 seconds. It’s performance, born of refinement. Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Animator- Jean Yarjour Film advertisement created by Ripple Branding Company, United States for A Child is Missing, within the category: Public Interest, NGO.

Film advertisement created by Huge, United States for Realtor.com, within the categories: House, Garden, Professional Services.

Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Film advertisement created by Cog NYC, United States for The Knot, within the category: Professional Services.

Following the “Most Dangerous Street” installation, I wanted to let you know about an activation that took place in downtown Chicago yesterday for the Illinois Council Against Handgun Violence (ICHV). During the event, the organization, in partnership with FCB Chicago, unveiled “The Gun Violence History Book”. Outlined in 19 chapters and 853 pages, is the 228 years of gun violence history in America. The articles, facts, and data within are intended to be a tool to teach current and future voters how we can stop repeating history. Additionally, the book has formed part of a learning plan for teachers and schools in Chicago-land. Where the bullet finally stopped, is a message for readers, “This bullet stopped. But history continues to be written. Support universal background checks at www.stopgunviolencehistory.com.” The site helps connect people with their senator, and then sends an automated email urging for universal background checks. The nonprofit is also encouraging communities to support Fix the FOID Act [HB 96] – a new legislation with the goal of addressing loopholes in our existing gun licensing system – by encouraging lawmakers to support. Experiential advertisement created by FCB, United States for Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. Film advertisement created by Saatchi & Saatchi, United States for AID FOR AIDS / AID FOR LIFE, within the category: Public Interest, NGO.