Spain
Website http://www.lahistoriahacelahistoria.com/guernica/ To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city. To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The website was visited for so many people, indeed the brand got many more value. Digital advertisement created by Grey, Spain for Muy Historia, within the category: Media.
Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.
Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.
click on 'translate captions' Film advertisement created by Kitchen, Spain for Ayuda en Acción, within the category: Public Interest, NGO.
Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall. Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.
Film advertisement created by Lowe, Spain for Magnum, within the category: Food.
Film advertisement created by CLV, Spain for Rochas, within the category: Beauty.
Film advertisement created by Sra. Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.
Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.
The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there's no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater. Film advertisement created by LOLA, Spain for Nomad, within the category: Recreation, Leisure.
Purely iconic is a journey along 20 years in which Serial Cut™’s creative process is deconstructed in a very conceptual fashion. Film advertisement created by Serial Cut, Spain for Serial Cut, within the category: Agency Self-Promo.
2019 Clio Juror: Jesus Lada The Spanish Christmas Lottery is designed to have multiple winner instead of just one. In Spain, it´s a Christmas tradition to share the same number with family, fiends or colleagues. Spanish Production and Post Production Company: Blur Films Film advertisement created by Leo Burnett, Spain for Loterias y Apuestas del Estado, within the category: Gaming.
The pandemic that threatens half the world's population. Virus EVA, a social virus that affects women health just for being women. Film advertisement created by La Despensa, Spain for Doctors of the World, within the category: Public Interest, NGO.
Film advertisement created by Swing Swing, Spain for Camper, within the category: Fashion.
Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.
Film advertisement created by LOLA, Spain for Líbero, within the category: Media.
Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.
The last person to die in loneliness, the sculpture that exposes the isolation of the elderly. This initiative from BBK represents the launch of a campaign with different proposals to face this phenomenon The WHO defines loneliness as the epidemic of the XXI Century and considers it one of the main causes of the deterioration of the physical and mental health of the senior population. 16,6% of people older than 60 live alone, according to the UN. In the European Union the number is even higher, affecting 31,1% of senior European citizens. The sculpture, The last person to die in loneliness, was created by Ruben Orozco, a Mexican hyperrealist sculptor, in the image of Mercedes, an 89 year-old woman from Bilbao who faces this reality Integrated advertisement created by LLYC, Spain for BBK, within the category: Finance.
The advert was made for Clipmetrajes Festival (Short film festival created by Manos Unidas NGO). The aim of the Festival is to incentivize people to send their own short films according to a common theme. Always referring to disadvantaged people all over the world. Film advertisement created by Welcome, Spain for Clipmetrajes Festival, within the category: Recreation, Leisure.
Want revenge for Brexit? Then join Paddy Power and Louis Walsh in voting for the UK in the Eurovision Song Contest this Saturday. After all, if they win, next year they’ll have host the festival which means welcoming to their shores thousands of the people that Brexiteer politicians like May, Mogg and Nigel Farage love two mucht: Europeans! So what do you say Europe, are you with us? Because a victory for the UK, is a triumph for the EU. Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.