Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

The First Book Translated to Memes. Digital advertisement created by Saatchi & Saatchi, Spain for En los Ojos del Rey, within the categories: Media, Recreation, Leisure.

Society is always looking for ways to help those in need during difficult times. IKEA wants to celebrate all those who stand shoulder to shoulder to help create a better everyday. We all deserve a true home. Film advertisement created by McCann, Spain for IKEA, within the categories: House, Garden, Retail Services.

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

Global warming is the biggest existential issue of the century, and professional athletes are beginning to face its harsh consequences. Recent heat waves around the world have been so extreme, that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way - by conducting the first official tennis match on a court with melted lines. This will be organized by Indian Wells at the BNP Paribas Open, which later will be painted in other parts of the world for everyone to play on. Experiential advertisement created by Miami Ad School, Spain for Connect4Climate, within the category: Public Interest, NGO.

The first rule in advertising is that you should never scare your brands, you should make them love you, but we think that one day a year scaring our brands was the best way to make them love us. That day was Halloween and this is the way we made it. Digital advertisement created by Estimado Jose Alfredo, Spain for Estimado Jose Alfredo, within the category: Agency Self-Promo.

Digital advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Bungalow25, Spain for FAD, within the category: Public Interest, NGO.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

An initiative by the NGO Colabora Birmania that got kids that have never been in contact with technology to design an application to improve their living conditions. An app that, after a great adventure, has now come true. The kids imagined it and now it´s your turn to make it come true. Digital advertisement created by Btob, Spain for Colabora Birmania, within the category: Public Interest, NGO.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

The challenge is to record a video by passing an imaginary ball and uploading at Facebook or Twitter with the hashtags #balonimaginario #pasoelbalonalosniñosdeguineaecuatorial.

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history. Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Digital advertisement created by CLV, Spain for Aponiente, within the category: Food.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.