The campaign starts with a "mockumentary", shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again. Digital advertisement created by FCB, Spain for Canal+, within the category: Media.

Ambient advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Integrated advertisement created by BBDO, Spain for Spanish Christmas Lottery, within the category: Gambling.

Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation. In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment. It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society's attention on a problem that continues to grow even though it no longer appears in the news. Film advertisement created by La Despensa, Spain for Médicos del Mundo, within the category: Health.

Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.

Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them. Experiential advertisement created by Miami Ad School, Spain for 21 Grams, within the categories: Health, Public Interest, NGO.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Spain for FAADA, within the category: Public Interest, NGO.

Film advertisement created by Shackleton, Spain for Locas del Coño, within the category: Media.

Digital advertisement created by McCann, Spain for Arrels Foundation, within the category: Public Interest, NGO.

2019 Clio Juror: Eva Santos Bouzas "The doll that chose to drive” is a 3-D animated short telling the story of a doll’s adventures at the toy section of a mall. The film begins with the classic separation of toys “for boys” on blue shelves, and toys “for girls” on pink shelves. Abandoning the pink shelf, the doll crosses the abyss to the blue side—where toys “for boys” are located—and climbs into a toy R8, Audi’s sportiest car. In the end, can the car and the doll continue playing together or will they be separated by stereotypes? We made the animated film in 3-D, with a cinematic style, since this technique allowed us to tell the story from the point of view of the toys themselves. This piece was designed to be shared during Christmas, with different levels of meaning to reach both the adult and child targets Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Film advertisement created by Snoop, Spain for Heineken, within the category: Alcoholic Drinks.

Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Ambient advertisement created by SrBurns, Spain for SrBurns, within the category: Agency Self-Promo.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.