The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you - also highlighting the importance of moderation and responsible consumption. Film advertisement created by Hello_, Spain for Amstel, within the category: Alcoholic Drinks.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Spain for Krispy Kreme, within the category: Food.

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history. Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, Spain for IKEA, within the category: House, Garden.

Infrastructure for progress, water management that ensures access to water resources and renewable energy that reduce CO2 emissions. At ACCIONA, we believe that there is a different way of doing business. Continue the conversation with #InvestinthePlanet More information: http://acciona.sa/HXGA30jPDvd Film advertisement created by McCann, Spain for Acciona, within the category: Industrial, Agriculture.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BBDO, Spain for FAADA, within the category: Public Interest, NGO.

Digital advertisement created by Good Rebels, Spain for Toyota, within the category: Automotive.

Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by Agudos y Crónicos, Spain for Joma, within the category: Fashion.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest. SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present. Digital advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Outdoor advertisement created by DDB, Spain for No Somos Delito, within the category: Public Interest, NGO.