Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

There are things that we never relate, because we think they are contrary or have no relationship between them. As with vacuum cleaners and water, it is as if in cleaning, sucks dust and scrubbing with water could not be together. At least until now.

Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.

The last person to die in loneliness, the sculpture that exposes the isolation of the elderly. This initiative from BBK represents the launch of a campaign with different proposals to face this phenomenon The WHO defines loneliness as the epidemic of the XXI Century and considers it one of the main causes of the deterioration of the physical and mental health of the senior population. 16,6% of people older than 60 live alone, according to the UN. In the European Union the number is even higher, affecting 31,1% of senior European citizens. The sculpture, The last person to die in loneliness, was created by Ruben Orozco, a Mexican hyperrealist sculptor, in the image of Mercedes, an 89 year-old woman from Bilbao who faces this reality Integrated advertisement created by LLYC, Spain for BBK, within the category: Finance.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

URL: https://apps.facebook.com/vetustaexperience/ A different way to listen to the last record of the Spanish band Vetusta Morla and to find exclusive content. A tool that takes you through an exciting experience in a fantasy world born from their music. Digital advertisement created by Btob, Spain for Vetusta Morla, within the category: Recreation, Leisure.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

Film advertisement created by The Day One, Spain for Gogogate 2, within the category: House, Garden.

An initiative by the NGO Colabora Birmania that got kids that have never been in contact with technology to design an application to improve their living conditions. An app that, after a great adventure, has now come true. The kids imagined it and now it´s your turn to make it come true. Digital advertisement created by Btob, Spain for Colabora Birmania, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Spain for Ogilvy, within the category: Agency Self-Promo.

Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.

Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid
, within the category: Sports.

Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation. In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment. It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society's attention on a problem that continues to grow even though it no longer appears in the news. Film advertisement created by La Despensa, Spain for Médicos del Mundo, within the category: Health.

Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them. Experiential advertisement created by Miami Ad School, Spain for 21 Grams, within the categories: Health, Public Interest, NGO.

Ambient advertisement created by Bungalow25, Spain for Bristol-Myers Squibb, within the category: Pharmaceutical.