After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.

Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, Spain for Cornetto, within the category: Confectionery, Snacks.

Film advertisement created by Caldas Naya, Spain for CaixaBank, within the category: Finance.

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

For all of us who dream of space. Film advertisement created by Jorge M. Rodrigo Ad Studio, Spain for ESA, within the category: Public Interest, NGO.

News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news becomes a two-way communication. You listen to them, but they also listen to you. Digital advertisement created by Miami Ad School, Spain for BBC, within the category: Media.

Actiu, leading brand in office furniture design and manufacturing, says goodbye to a crucial year in their history, receiving a multitude of awards and recognitions. A 2017 full of milestones, such as the recognition of European Entrepreneur of the Year in the European Business Awards to its founder Vicente Berbegal; the LEED Platinum Certificate which awards the commitment to sustainability in its facilities; and the recent National Design Award 2017. A year to remember where Actiu wanted to say goodbye with a communications campaign intended as a tribute to the main ingredient to its success: the people. Be it clients, collaborators, followers, colleagues, family or friends. So, Actiu dedicates this campaign to them and it does do so by literally taking its hat off to them, an iconic element in its visual identity. Design advertisement created by GettingBetter, Spain for Actiu, within the category: House, Garden.

Digital advertisement created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

Ambient advertisement created by La Oveja Negra, Spain for Chanel Nº5, within the category: Health.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall. Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.