“The Box” it’s a moving story about a family spending Christmas at grandpa’s place. A very special grandfather, who keeps his most precious travel memories in a wooden box. Memories that he recalls along with his grandchildren, telling them amazing stories about his journeys, on Christmas day. This simple and charming story shows us how traveling is one gift you’ll never forget. Film advertisement created by Ogilvy, Spain for Iberia, within the category: Transport.

Production company: Garlic.TV Digital advertisement created by Saatchi & Saatchi, Spain for Pedigree, within the category: House, Garden.

Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’ Ambient advertisement created by Dorst & Lesser, Spain for Ushuaïa, within the category: Transport.

The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest. SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present. Digital advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Antonio Benedico is a 93-year- old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons. If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur. Film advertisement created by Proximity, Spain for Pullmantur Cruises, within the category: Transport.

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there's no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater. Film advertisement created by LOLA, Spain for Nomad, within the category: Recreation, Leisure.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

Freedom of speech in Spain is in danger, being the country with the most imprisioned artists in the entire world. We have compiled pieces of censored artists and have created a new song out of it, singed by the only voice that can't be judged: IRIS. An artist created by hacking an artificial voice. Film advertisement created by Ogilvy, Spain for No Somos Delito, within the category: Public Interest, NGO.

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

Film advertisement created by Caldas Naya, Spain for Caixa, within the category: Finance.

Film advertisement created by LOLA, Spain for Kiss TV, within the category: Media.

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gambling.

Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.