Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.

Film advertisement created by mcnteam, Spain for Subway, within the category: Food.

A year after the success of “The doll that chose to drive”, its last animated short film, the Barcelona-based agency and Audi Spain have released “Ever After”. The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story. With this campaign, we are looking to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes. Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Film advertisement created by Slyman Arts, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by LOLA, Spain for Kiss TV, within the category: Media.

Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube. Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. Go to www.foodsharefilter.com for more details. Digital advertisement created by DDB, Spain for Manos Unidas, within the category: Public Interest, NGO.

Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by VCCP, Spain for DES'S, within the category: House, Garden.

Film advertisement created by Contents Area, Spain for Tuyyo, within the category: Finance.

Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.

Integrated advertisement created by CLV, Spain for Bankia, within the category: Finance.

For all of us who dream of space. Film advertisement created by Jorge M. Rodrigo Ad Studio, Spain for ESA, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.

An initiative by the NGO Colabora Birmania that got kids that have never been in contact with technology to design an application to improve their living conditions. An app that, after a great adventure, has now come true. The kids imagined it and now it´s your turn to make it come true. Digital advertisement created by Btob, Spain for Colabora Birmania, within the category: Public Interest, NGO.

Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Because we don’t know what we will eat in Mars, but the taste has to be Heinz. D&Ad New blood Yellow Pencil winner. Integrated advertisement created by Miami Ad School, Spain for Heinz, within the category: Food.

Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.

Digital advertisement created by Ogilvy, Spain for Ogilvy, within the category: Agency Self-Promo.

Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.