Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

We witness the life of an ordinary man in 2068. Although technology changes the way he does things, the little everyday problems are not that diferently from today, including how he enjoys the lunch break. Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.

Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.

Film advertisement created by Miami Ad School, Spain for Greenpeace, within the category: Public Interest, NGO.

Website http://www.lahistoriahacelahistoria.com/guernica/ To commemorate the anniversary of Guernica's bombing, Grey created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city. To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: "Guernica". To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new "Guernica", including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events. The website was visited for so many people, indeed the brand got many more value. Digital advertisement created by Grey, Spain for Muy Historia, within the category: Media.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, Spain for IKEA, within the category: House, Garden.

Film advertisement created by The Day One, Spain for Gogogate 2, within the category: House, Garden.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

Ambient advertisement created by Shackleton, Spain for Ghostbusters, within the category: Media.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Caldas Naya, Spain for Caixa, within the category: Finance.

Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid
, within the category: Sports.

Digital advertisement created by Grey, Spain for Pantene, within the category: Health.

Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person. Líbero is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign. Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Eric Cantona and Paddy Power team up to kung-fu kick Brexit in the chest and offer Brits on both sides of the argument have had enough. Introducing the Brexit Bunker: A secret refuge in the middle of the sea between England and Europe where one lucky person and a guest can take refuge from all the Brexit-related chaos. Watch Cantona as he tours the Bunker and takes shots at the politicians who got the UK into this mess in the first place (even doing his own rendition of Theresa May’s infamous dance moves). See more videos and get a taste of the King’s view of the impending apocalypse on brexitbunker.eu Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

For all of us who dream of space. Film advertisement created by Jorge M. Rodrigo Ad Studio, Spain for ESA, within the category: Public Interest, NGO.