Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Because we don’t know what we will eat in Mars, but the taste has to be Heinz. D&Ad New blood Yellow Pencil winner. Integrated advertisement created by Miami Ad School, Spain for Heinz, within the category: Food.

Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.

Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid
, within the category: Sports.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits. Film advertisement created by Forsman & Bodenfors, Spain for Volvo, within the category: Automotive.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

This year, the Christmas self-promotion campaign of Manifiesto focuses on collecting food for families in need. But it’s not an ordinary collection! For first time, we don't collect basic foods, but we collect Christmas batches! In Spain it is traditional for Christmas that companies give to their employees baskets full of typical Christmas products, such as nougats, sausages, chocolates... However, sometimes, it happens that the same employee gets more than one batch per year, and finally, these products are repeated excessively during the family meals and dinners. Thus, considering that nowadays due to the crisis in our country there are many more families in need who probably will not taste these typical products in Christmas, we thought it would be a great idea to give away our batches to turn their Christmas into a truly Christmas. This campaign began inside the agency, because all of us decided to give our batch. And it continues for any person or company who wants to contribute to this particular solidarity campaign. More info at www.regalatulote.es. Digital advertisement created by Manifiesto, Spain for Manifiesto, within the category: Agency Self-Promo.

Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure. Film advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

An intriguing campaign about how true classics always survives through time. A campaign for the Spanish premium jewelry brand Gayubo. Against the cheap fast-fashion brands that disappears in short time. Film advertisement created by Swing Swing, Spain for Gayubo, within the category: Personal Accessories.

An intriguing campaign about how true classics always survives through time. A campaign for the Spanish premium jewelry brand Gayubo. Against the cheap fast-fashion brands that disappears in short time. Film advertisement created by Swing Swing, Spain for Gayubo, within the category: Personal Accessories.

Presenting the new discovery of the chef Ángel León, a liquid salt that solidifies and is capable of cooking more than 90 degrees in contact with oxygen. Film advertisement created by CLV, Spain for Aponiente, within the category: Food.