Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Opioid overdose has reached epidemic proportions in the United States and the stigma tends to blame the victim and ignore the problem. Our idea is to show how this drug makes you dependant after 7 days of taking and we will partner with Sundance Festival to promote the first campaign that will be featured as short film in their ceremony.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

Digital advertisement created by Playroom360, Spain for Hero Baby, within the category: Food.

Introducing Titcoins, the world’s most beloved and safest currency. A whole new market, perfect for offline and online businesses such as nightclubs, college bars, jukeboxes, vending machines, online stores… it may have no limits. The campaign will include a pilot program in Las Vegas, New Orlean's Mardi Gras, spring break parties and music festivals. Because banks can take our money, our businesses or even our homes. But they will never take our love for titties. Digital advertisement created by La Despensa, Spain for PornHub, within the category: Media.

Film advertisement created by PS21, Spain for Adecco, within the category: Education.

Digital advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Iloveremo, Spain for Bosch, within the category: Electronics, Technology.

Film advertisement created by JWT, Spain for Freixenet, within the category: Alcoholic Drinks.

When we are going to have a baby, they prepare us for everything we have to teach them everything we have to do, but they do not prepare us for everything we are going to learn to be with them... we made this piece for our client looking for the parents to feel that Montessori concept where education offers opportunities for children to learn for themselves, in the same way our children do with us, they give us the opportunity to be every day more! Film advertisement created by Jiuston, Spain for Bunga Montessory Space, within the category: House, Garden.

Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever. Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

“Nuts For A Healthier World” is a campaign to make a massive shipment of the best nuts and dehydrated fruits in the world to the people who needs it the most. Through a video on the website nutsforgifts.org, people from all over the world make a request to the users: share the video for a good cause. Share it for the people that suffers malnutrition and health problems around the world. It turns out that every time a user shares that video, he is sharing a bag that contains 16 nuts from different countries. The initial objective is to donate 1 ton of nuts distributed in bags with the recommended daily amount, in order that later an NGO channels the shipment and reception in the different countries. As the campaign progresses, that number may increase if INC members join the initiative by making a voluntary donation of nuts. Digital advertisement created by Saatchi & Saatchi, Spain for INC, within the category: Public Interest, NGO.

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.