Digital advertisement created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

Whether it’s from birth or excessive sports training, foot deformities are more common than you think. It only makes sense that you should invest in quality footwear to improve your quality of life. Introducing Nike Sculpt iD, 3D printed shoes tailored to fit your unique feet.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened. Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.

As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances. Ambient advertisement created by DDB, Spain for Audi, within the category: Automotive.

Film advertisement created by Ogilvy, Spain for General Traffic Division Spain, within the category: Public Interest, NGO.

Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

A campaign of three horror movies to raise awareness that heart disease kills more people than any serial killer.

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Ambient advertisement created by Leo Burnett, Spain for PlayStation, within the category: Gaming.

Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.

Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation. In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment. It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society's attention on a problem that continues to grow even though it no longer appears in the news. Film advertisement created by La Despensa, Spain for Médicos del Mundo, within the category: Health.

Digital advertisement created by Miami Ad School, Spain for Oxfam, within the category: Public Interest, NGO.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

We witness the life of an ordinary man in 2068. Although technology changes the way he does things, the little everyday problems are not that diferently from today, including how he enjoys the lunch break. Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.

The last person to die in loneliness, the sculpture that exposes the isolation of the elderly. This initiative from BBK represents the launch of a campaign with different proposals to face this phenomenon The WHO defines loneliness as the epidemic of the XXI Century and considers it one of the main causes of the deterioration of the physical and mental health of the senior population. 16,6% of people older than 60 live alone, according to the UN. In the European Union the number is even higher, affecting 31,1% of senior European citizens. The sculpture, The last person to die in loneliness, was created by Ruben Orozco, a Mexican hyperrealist sculptor, in the image of Mercedes, an 89 year-old woman from Bilbao who faces this reality Integrated advertisement created by LLYC, Spain for BBK, within the category: Finance.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.