Spain
Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Because we don’t know what we will eat in Mars, but the taste has to be Heinz. D&Ad New blood Yellow Pencil winner. Integrated advertisement created by Miami Ad School, Spain for Heinz, within the category: Food.
Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.
Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn. Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.
Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’ Ambient advertisement created by Dorst & Lesser, Spain for Ushuaïa, within the category: Transport.
Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas Agency Producers: Sebastián Arce Romero, Lola Guillamón Outdoor advertisement created by Lowe, Spain for Nomad, within the category: Recreation, Leisure.
Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.
Ambient advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.
Film advertisement created by Ontwice, Spain for Hawkers Co., within the category: Personal Accessories.
Pizza and pinneapple don't go together. Animation, fiction and documentary, do. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.
Freedom of speech in Spain is in danger, being the country with the most imprisioned artists in the entire world. We have compiled pieces of censored artists and have created a new song out of it, singed by the only voice that can't be judged: IRIS. An artist created by hacking an artificial voice. Film advertisement created by Ogilvy, Spain for No Somos Delito, within the category: Public Interest, NGO.
Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.
Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda. Direct advertisement created by Leo Burnett, Spain for Fundación Altius, within the category: Public Interest, NGO.
Pep & pepper is a friendship story between Pep, a septuagenarian Spanish man who lives alone, and the Pepper robot, and AI Robot designed to read emotions, who helps him with homework, teaches him English, and even motivates him to exercise. Unfortunately, Pepper can not share with Pep something as important as trying a good Paella, and he decides to go further and teach him what Paella means for Spanish people, specially in Valencia, a traditional East Coast region. A reflection on how the world can evolve and innovate, but always respecting tradition. Film advertisement created by KIDS, Spain for Arroz Dacsa, within the category: Food.
2019 Clio Juror: Eva Santos Bouzas "The doll that chose to drive” is a 3-D animated short telling the story of a doll’s adventures at the toy section of a mall. The film begins with the classic separation of toys “for boys” on blue shelves, and toys “for girls” on pink shelves. Abandoning the pink shelf, the doll crosses the abyss to the blue side—where toys “for boys” are located—and climbs into a toy R8, Audi’s sportiest car. In the end, can the car and the doll continue playing together or will they be separated by stereotypes? We made the animated film in 3-D, with a cinematic style, since this technique allowed us to tell the story from the point of view of the toys themselves. This piece was designed to be shared during Christmas, with different levels of meaning to reach both the adult and child targets Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.
Direct advertisement created by Proximity, Spain for Proximity Madrid, within the category: Agency Self-Promo.
Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.
Digital advertisement created by Grey, Spain for Pantene, within the category: Health.
Film advertisement created by DDB, Spain for Audi, within the category: Automotive.
Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube. Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.