Spain

WVA

Popular Valencian actor Nacho Fresneda is the voice of the campaign and recites ‘Esto es Amor’, a famous poem by Spanish Golden Age Poet Lope de Vega (1562-1635), who lived for several years in Valencia. Integrated advertisement created by Serviceplan, Spain for Turisme Comunitat Valenciana, within the category: Hospitality, Tourism.

WVA

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more. Content advertisement created by McCann, Spain for Santander, within the category: Finance.

WVA

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

WVA

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

WVA

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

WVA

Digital advertisement created by VCCP, Spain for Spanish Association of Adolescents and Young Adults With Cancer, within the category: Public Interest, NGO.

WVA

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

WVA

Integrated advertisement created by FCB, Spain for Trapa Chocolates, within the category: Confectionery, Snacks.

WVA

Digital advertisement created by Good Rebels, Spain for Toyota, within the category: Automotive.

WVA

Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Because we don’t know what we will eat in Mars, but the taste has to be Heinz. D&Ad New blood Yellow Pencil winner. Integrated advertisement created by Miami Ad School, Spain for Heinz, within the category: Food.

WVA

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

WVA

Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear. Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen. Film advertisement created by David, Spain for Burger King, within the category: Food.

WVA

For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers. Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league. On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game. With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are. Gay professional footballers, the fans have come out to support you, now it’s your turn to... Come Out and Play! Film advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

WVA

Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

WVA

Film advertisement created by Slyman Arts, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by R+P, Spain for Rodrigo de la Calle Restaurant, within the category: Food.

WVA

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

WVA

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.




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