While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Film advertisement created by Tino París, Spain for Granada C.F., within the category: Recreation, Leisure.

Film advertisement created by Lowe, Spain for Magnum, within the category: Confectionery, Snacks.

iffgaff is a very special British mobile network. Special because it's run by the users. If you help the company, the company helps you. This philosophy it's called: mutual giving (giffgaff in gaelic) They wanted to thank all giffgaffers for their support and we decided to create Mutual Giving Lessons inside the app. Because we know the phone can screw relationships, but with giffgaff you will have the best makeups. Digital advertisement created by Miami Ad School, Spain for giffgaff, within the category: Electronics, Technology.

Want revenge for Brexit? Then join Paddy Power and Louis Walsh in voting for the UK in the Eurovision Song Contest this Saturday. After all, if they win, next year they’ll have host the festival which means welcoming to their shores thousands of the people that Brexiteer politicians like May, Mogg and Nigel Farage love two mucht: Europeans! So what do you say Europe, are you with us? Because a victory for the UK, is a triumph for the EU. Digital advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

80% of the plastic found on The Trash Island comes from abandoned fishing nets. Roaming the seas for so long, they end up killing marine life and releasing microplastics. And since this year’s Olympics will be hosted by Japan, a country surrounded by sea and with a strong fishing tradition, we saw an opportunity to go in. At the greenest Games ever, we will steal the spotlight from the athletes: removing these nets and turning them into the official ones of The Olympics. And encourage fans to not only cheer for their countries, but for the Planet. Sorry athletes, but this time Earth will win. Outdoor advertisement created by Miami Ad School, Spain for Sport4Climate, within the category: Public Interest, NGO.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Budweiser, in collaboration with Amazon's PrimeAir, the first drone delivery system, introduces BudwaisAir, the first delivery service that lets ordinary people clean the air every time they order beer from Amazon. Integrated advertisement created by Miami Ad School, Spain for Budweiser, within the category: Alcoholic Drinks.

We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. Go to www.foodsharefilter.com for more details. Digital advertisement created by DDB, Spain for Manos Unidas, within the category: Public Interest, NGO.

Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’ Ambient advertisement created by Dorst & Lesser, Spain for Ushuaïa, within the category: Transport.

Film advertisement created by LOLA, Spain for Seat, within the category: Automotive.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.