Spain

WVA

We witness the life of an ordinary man in 2068. Although technology changes the way he does things, the little everyday problems are not that diferently from today, including how he enjoys the lunch break. Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.

WVA

iDectect is a simple tool that use Face ID technology of the iPhone X to help to detect and reduce the consequences of a stroke. Digital advertisement created by Miami Ad School, Spain for iPhone, within the category: Electronics, Technology.

WVA

Film advertisement created by Miami Ad School, Spain for Burger King, within the category: Food.

WVA

News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news becomes a two-way communication. You listen to them, but they also listen to you. Digital advertisement created by Miami Ad School, Spain for BBC, within the category: Media.

WVA

Bodegas Arraez is one of the most irreverent wineries and rogues of the Spanish East. To make their wines known, we decided to do something very special. Create a wine that commemorates one of the most remembered moments in our history: the Destroy Route. A musical movement that made thousands of people from all over Europe come to Valencia to dance to the rhythm of the most innovative dj's of the moment. We decided to join one of the most famous dj's, Chimo Bayo to create the wine. The name of the wine was HU-HA, a song that went around the world and famous in half the world. After filtering a photo of the label that revolutionized the networks, we showed a documentary that recalled that era and encouraged people to celebrate their spirit through this wine. Soon all the media talk about this wine and Bodegas Arraez sold 20,000 bottles in a week. Film advertisement created by KIDS, Spain for Bodegas Arráez, within the category: Alcoholic Drinks.

WVA

After four years away from Madrid Fusión, Quique Dacosta returns with his new culinary philosophy, a philosophy that refers to the very origin of the cuisine, to a typical elaboration of his area made mostly with seafood: salted fish. Besides knowing them for being part of our diet, we approach them with the respect that the ancestral deserves, but with a curious look and with the intention of always: to evolve. How to treat salting from haute cuisine? How to do something different that goes beyond a method to conserve food? This revolutionary treatment of salt, cooking, curing and ripening, has been applied in addition to fish and seafood, meat and vegetables. Film advertisement created by CLV, Spain for Quique Dacosta, within the category: Food.

WVA

Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.

WVA

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

WVA

“Could anyone actually wear it? No, this is just a representation. So, if we had written “This is a shoe” we’d have been lying!” (Adapted from the quote on page 71 of Magritte: Ideas and Images by Harry Torczyner) Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

WVA

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

WVA

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

WVA

Kelme has produced the Olimpo Gold soccer ball to commemorate the 25th anniversary of Barcelona 92’ Olympic Games, at which Kelme was a major sponsor for Spain National Soccer Team. A ball as a memento and an homage to that team achieving the Golden Medal at the Finals. A special manner in which Kelme remembers and celebrates that great feat, it is designed following the original model in that team’s sport equipment in 1992. And one that will be the official ball used at the Futsal National League. All together, leading to a goal: reminding the world soccer very much deserves to be olympic. For that message to be conveyed beyond words, Estimado Alfredo casted a ball at a metal foundry, at more than 1200ºC (1474K). Weighing more than 90 kilos (+198lb), this special ball was to be remembered just as much the ad spot was. The entire shoot of the spot was at that metal foundry, where professional hands helped us to shape the ball. This forming process itself reflects the combination of dedication, passion and feeling enclosed within this Olimpo Gold ball. The most appropriate celebration of the 92’ Barcelona Olympic Games. The most deserving tribute to the 22 Golden Medals achieved by each member of that legendary team sponsored by Kelme achieved. Film advertisement created by Estimado Jose Alfredo, Spain for Kelme, within the categories: Retail Services, Sports.

WVA

We have worked on a brand ambassador’s campaign for International University of Valencia, in which the Spanish Animation Film Director, with 3 Academy of Cinema Goya Awards, Enrique Gato is our protagonist. The main message of the campaign is based on the University's objective of offering the most technological and innovative education to those all over the world. We do it through a piece in documentary format that connects the life and history of Enrique Gato with the values of the University, in the same way the cinema director connected technology with the creation of digital art. Content advertisement created by Estimado Jose Alfredo, Spain for Universidad Internacional de Valencia, within the category: Education.

WVA

After publishing a book written among 150 people through Twitter in our 2016 campaign, our new project for Monólogo for 2017 has been to launch the first hit of the summer created by 20 fans of the brand through social media. If the song of the summer is a national heritage that belongs to all of us, why not do it for once among all and for all? The actions of collective creation generated by the fans of a brand themselves are strategic positioning that defines us from our origins and we call it fandomaking. Among the thousands of proposals received through the hashtag #monologueando, we selected 20 to create the lyrics of the song. Each one became a verse of the song. A lyric that speaks of empowerment and self-affirmation in a witty way. With each of the verses we create 20 different quotes to represent the personality and characteristics of its author. In addition, 3 of them became the labels of a new special edition of the bottles. Bottles with message and with designation of author. Once the lyrics were created, we composed a song with tropical influences that breathes summer 100% and launched the project in June 2017 in a music video starring Spanish actress Leticia Dolera. This campaign continues our entire line of work with Monólogo, in which we have set out to democratize the wine culture and away it from all the clichés and elitisms traditionally associated with the world of wine. Integrated advertisement created by THIS is UMAMI, Spain for Monólogo, within the category: Alcoholic Drinks.

WVA

After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories. An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years. Experiential advertisement created by Good Rebels, Spain for IKEA, within the category: House, Garden.

WVA

Experiential advertisement created by TBWA, Spain for Nissan, within the category: Automotive.

WVA

Furrehab.com is a digital campaign to make fur addicts stop wearing animal fur in order to help the authentic fashion victims. Digital advertisement created by Miami Ad School, Spain for Fur for Animals, within the category: Public Interest, NGO.

WVA

Film advertisement created by Lowe, Spain for Magnum, within the category: Food.

WVA

Film advertisement created by Lowe, Spain for Magnum, within the category: Confectionery, Snacks.

WVA

Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.




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