Random Picks
Production Co: Table of Content
Film advertisement created by Biborg, France for Anno 1800, within the category: Gaming.
Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.
In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's. Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends. An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published. Film advertisement created by MulleLowe, United Arab Emirates for Infiniti, within the category: Automotive.
Anomaly has marked International Women’s Day by celebrating unreasonable women from around the world. This year, building on the launch of its global gender equality offering, Unreasonable Equals, Anomaly partnered with Unreasonable Studios, a global creative production company, to create a short documentary. The story focuses on the incredible journey of former undefeated seven times world champion boxer, Michele Aboro, from her beginnings in London to her present in Shanghai, China. It is a journey of breaking down barriers, from first learning boxing when the sport was banned for women to becoming an undefeated world champion, from professional athlete to gym owner to philanthropist, and from breast cancer survivor to mother and mentor.
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone. Digital advertisement created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.
Encouraging people to become an organ donor comes with challenges. Being reminded of death, ‘tempting fate’ or just wanting to avoid the conversation can create significant barriers. Many report being in favor of organ donation, but fail to register. Approximately 86,000 people across Europe are waiting for a life-saving transplant, of which 16 will die today while they wait. We took on this issue with urgency and poignancy in “Speed Donating”. Speed Donating’s comedic set up and the heightened reality of the ending is what makes it unique and thought provoking. Whilst the speed daters criticize one other, the transplant patient provides authenticity and a powerful change in tone. The patient’s emotional message directed to the audience emphasizes their life-threatening need for a match. It compels the audience to become a donor, which takes just minutes – less time than it takes to speed date.
Safe Place for Youth is one of the largest organizations working for homeless and at-risk youth in Los Angeles. This 60 second commercial was designed to make viewers aware of the services that SPY provide as well as illicit emotion and encourage viewers to connect with the community of SPY and recognize these young people as children that need help and assistance. The spot was devised and written by RICK LAWLEY at the WHITEHOUSE.
Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.
"Prejudices" encourages one to reflect before judging. It simply questions and invites the public to listen, with the premise that behind what our initial prejudice is showing us there is a person who has something to say and offer. A social campaign that makes people aware that discrimination is not only a problem for minorities. Film advertisement created by Archer Troy, Mexico for Ambulante, within the category: Public Interest, NGO.
Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.
Millions of refugees around the world have no access to electricity, forcing them to rely on deadly alternative solutions such as kerosene lamps and candles. In 2017 an entire camp burned down in Lebanon from a fire that started from a gas canister explosion. This led us to work on finding a sustainable, low cost and compact solution that would replace gas and candles. Our research started by visiting camps. We noticed that most look the same, each family has and average 3x3 meter tent space with a laundry line hanging outside. We found the solution in laundry. An average clothespin spends around 8 hours in the sun everyday. We took those hours and put them to good use. We created the world's first solar clothespin. All a person had to do was leave it in the sun all day and then bring it home at night and connect it to a low cost led lamp that would give light for several hours.
To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.
Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.
Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.