There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin. But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. Film advertisement created by BBDO, Australia for Creatable, within the categories: Electronics, Technology, Movies, Professional Services, Public Interest, NGO.

Junior Art Directors; Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth Ambient advertisement created by Frank, Norway for National Geographic, within the category: Media.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

Film advertisement created by Romance, France for Uber Eats, within the category: Professional Services.

When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.

Why wait? Sometimes we may not be able to pay a big trip but with Klarna now we can pay in 3 monthly instalments so we don't miss out. Film advertisement created by Saatchi & Saatchi, United Kingdom for Klarna, within the category: Recreation, Leisure.

The title “Origins” came about as our way of paying homage to the pulse of Marmoset, to trace back the music to the people who make it all happen: our artists. They’re what keep us moving, their work is what inspires us — whether this be our roster artists or our own staff musicians. We’re infatuated with their stories, their backgrounds, struggles, and how they dream big. This was our way of saying, "we really like your music, thanks for letting us be one of your biggest fans." Our origins might be from Portland, but we’re always on the go, at the ready for collaboration in any city. No place is foreign to us, we’ll be there to deliver when a project needs great music.

We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.

Ambient advertisement created by McCann, United States for Xbox, within the category: Gaming.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.

When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks. Design advertisement created by Zuck Independent Agency, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.

Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, "Call of the Wheel" Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the "Tour Stage" of the famed Tour de France. Film advertisement created by Proximity, France for All Tricks, within the category: Automotive.

URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.