For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle. Not exactly earth shattering news, unless of course you know the backstory. Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic? Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative. Content advertisement created by JWT, Saudi Arabia for STC, within the categories: Electronics, Technology, Professional Services.

The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.

Integrated advertisement created by Wunderman Thompson, Brazil for Google, within the categories: Electronics, Technology, Public Interest, NGO.

Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month. https://www.youtube.com/watch?v=PSJBKNhzYLI (Note: Turn on subtitles for all non-Arabic speakers) A digital challenge was then launched asking people to keep the Ramadan spirit alive by picking a simple good deed (Donate – Feed – Help – Visit – Tolerate - Smile) and then tagging a friend to do the same so that the circle of fairness never stops! But Jawwy’s after-Ramdan campaign did not stop there! It went live on the ground too with activities you normally only see during Ramadan except this time it was outside the holy month! Jawwy placed donation boxes in the supermarkets, hosted meals for the needy in Mosques and distributed water at the traffic lights. While other brands were active during the month of Ramadan much like the goodness of people, Jawwy, with the support of FP7 McCann Riyadh and FP7 McCann Dubai is looking at owning the rest of the year with its clever, insightful and meaningful after-Ramadan campaign, across different occasions through out the year extending the idea to cover other areas such as helping the environment, being a better citizen and colleague, practicising safe driving habits and many. more. Content advertisement created by McCann, Saudi Arabia for Jawwy, within the category: Electronics, Technology.

see the work at http://middle-earth.thehobbit.com To further challenge what is possible, the team at North Kingdom developed an innovative, new, peer-to-peer social battle experience where anyone can challenge their friends to a test of their might and skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and WebGL. It is touch-optimised for laptops, phones and tablets, bringing users a stunning, interactive experience, across all devices. Digital advertisement created by North Kingdom, United States for A Journey Through Middle-earth, within the category: Gaming.

We challenged the team to come up with the best, most relevant, insightful, 6 second, 30 second, 2 minute, warm-hearted, feel good, entertaining, hilarious, Facebook-friendly, Snapchat ready, Instagram story, Bitcoin-focused video to wish all of our friends, clients, & partners a happy holidays. This is what we came up with. Enjoy!

Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.

"Prejudices" encourages one to reflect before judging. It simply questions and invites the public to listen, with the premise that behind what our initial prejudice is showing us there is a person who has something to say and offer. A social campaign that makes people aware that discrimination is not only a problem for minorities. Film advertisement created by Archer Troy, Mexico for Ambulante, within the category: Public Interest, NGO.

Junior Art Directors; Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth Ambient advertisement created by Frank, Norway for National Geographic, within the category: Media.

Ambient advertisement created by Ogilvy, Lebanon for Nissan, within the category: Automotive.

For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Film advertisement created by Persuasion, United Kingdom for Tesco, within the category: Electronics, Technology.

Over 100,000,000 animals are involved in animal testing each year. Testmoji uses Apple’s new Animoji technology to create an awareness of this horrific abuse. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Apple, within the categories: Electronics, Technology, Public Interest, NGO.

Watch Twitch streamers BoxBox, xChocoBars, 72hrs, Joe Sugg, Emiru and more as their live feeds got invaded by aliens. What started with a sudden nosebleed, quickly got even weirder when eerie distortions began to take over. The day after it was revealed that it was a stunt for a new Apple TV+ series, Invasion. Invasion starts October 22, only on Apple TV+ Content advertisement created by TBWA, United States for Apple TV+, within the category: Media.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.