When a woman wastes too much water, psycho comes to remind her to save water.

Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments. Film advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the categories: Automotive, Public Interest, NGO.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

Getting a filler injection should be considered a medical procedure, not a cosmetic treatment. Scars, deformities and even blindness are only part of the dangers of unregulated procedures. Put your trust only in the hands of licensed medical institutions. #KnowWhenToStop Film advertisement created by Caleria Projects, Armenia for Avanta Clinics, within the categories: Beauty, Health.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it. For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar. Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Scholz & Friends, Germany for Opel, within the category: Automotive.

Digital advertisement created by FCB, Sweden for Bukowskis Auction House, within the category: Professional Services.

Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com Digital advertisement created by Havas, Germany for Getty Images, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Mugler, within the category: Beauty.