Film advertisement created by PMK BNC, United States for Primetime Emmy Awards, within the category: Professional Services.

To celebrate the opening of the Star Tours attraction, Darth Vader, accompanied by two Stormtroopers, visits the Disneyland Resort in Anaheim California.

What do you get when you give a Shepherd a video camera, LED lights and a whole bunch of sheep? A sheeptastic experience as evidenced by the fun spot for Samsung directed by James Rouse with The Viral Factory. After all, it seems only fitting that shepherds who gave us the great game of golf, be the first ones to usher sheep herding into the digital art age. Rouse and The Viral Factory enlist an enthusiastic group of herders known as the Baaa-Studs to make the magic happen over the hills of walls. Some amazing sights are to behold as man, machine and beasts combine to re-create the Mona Lisa, the video game Pong and an electronic fireworks display worthy of any Fourth of July.

Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. https://bolosantiblock.com.br Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.

For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.

Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is supported by with Action on Sugar and all proceeds will be donated to the fight against diabetes. The ‘Dark Side of Sugar’ band will give iconic sugary-sweet pop songs a metal makeover. "Is that too extreme?" asks Marcel Neumann, founder of Risen from Shadows. "No. It is not. Because sugar has an absolutely dangerous, dark side. Poor diet is a major contributor to serious and potentially fatal diseases such as type 2 diabetes. This is what we want to make clear with our music." The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. Content advertisement created by Serviceplan, Germany for Action on Sugar, within the category: Public Interest, NGO.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “go through those challenges in life… with a smile.” The film “Come Back” is based on Thai cultural beliefs. Thais believe that when someone has passed away with troubling thoughts and concerns on their minds, then they could not be reincarnated. There is also another belief that when jing joks (house lizards) make a call towards you, it’s considered as a warning that something bad is about to happen to you. The story is about P’Mate (Uncle Khom), who recently passed but could not reborn because he was still worried about his lovely wife, Auntie Sri. His worries right before passing trapped his spirit in the body of a jing jok (house lizard), so he could go back and talk to her, tell her about the good things in life to follow, and turn around that sadness she was feeling so P’Mate could finally reborn. Film advertisement created by TBWA, Thailand for Krungsri Auto, within the category: Finance.

Wanna extend your vacation? Ubisoft EMEA takes you straight to Yara Island for the release of their new game Far Cry 6, available on 7th October 2021. A heavenly place with breathtaking landscapes! Be careful though, you will not come back. Digital advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.

Advertising professionals create amazing non-profit campaigns to make others happy. So we decided to create a non-profit campaign to make advertising people happy. And yes. It’s a satire.

Film advertisement created by Scanad, Uganda for Roofings, within the category: House, Garden.

What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed. Film advertisement created by 2C Creative, United States for NBC, within the category: TV Promos.

Film advertisement created by DDB, United Kingdom for Volkswagen Commercial Vehicles, within the categories: Automotive, Public Interest, NGO.

To make the population of Luxembourg aware of the importance of smoke detectors, we have created a campaign featuring a fireman suspended from the ceiling to embody the smoke detector. “Looking after you: the smoke detector.” Indeed, in case of smoke, the detector is the shortest route between the homes and the emergency services. Film advertisement created by Comed, Luxembourg for Ministry of the Interior, within the category: Public Interest, NGO.