Random Picks
50 years after Woodstock, the celebrated rock n’ roll photographer Henry Diltz sits in front of the camera to reminisce about how he captured one of the most influential music festivals in history, in an early release of the third part of his upcoming docu-series produced by Los Angeles-based production company Keeper. Henry Diltz | Vol.3: Woodstock, directed by Scott Hanson, takes viewers back to the summer of ‘69 with never-before-seen images of the festival and an exclusive sit-down interview with Diltz as he recounts the origin of his career as the official Woodstock photographer and the stories behind the photos that graced legendary album covers and captured a golden era of rock n’ roll.
The Bogotá Music Market (BOmm) is one of the most important music programs and festivals in Latin America which takes place in Bogotá; to welcome visitors arriving at El Dorado International Airport, we took 16 digital shelters on the outside (8 per floor) to create a show where we turned them into interpreters of music through lights and animations. DAY: Based on the most important musical genres of Colombia and their most representative instruments, we composed 8 songs by means of software and specialized complements. They became the first musical orchestra of digital shelters with animations and audio rhythmic illustrations, that vibrated to demonstrate our visitors that music is not only heard, it's felt! NIGHT: At night we wanted the digital shelters to transmit the feeling of the music, for this we developed a LED-light show through a sequence of colors and animations, creating a "choreography" and a unique visual harmony, which even without sound, made the visitors discover the power of music by awakening their senses and transmitting emotions. Experiential advertisement created by Silva Publicidad, Colombia for Cámara de Comercio de Bogotá, within the categories: Public Interest, NGO, Recreation, Leisure.
Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is supported by with Action on Sugar and all proceeds will be donated to the fight against diabetes. The ‘Dark Side of Sugar’ band will give iconic sugary-sweet pop songs a metal makeover. "Is that too extreme?" asks Marcel Neumann, founder of Risen from Shadows. "No. It is not. Because sugar has an absolutely dangerous, dark side. Poor diet is a major contributor to serious and potentially fatal diseases such as type 2 diabetes. This is what we want to make clear with our music." The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. Content advertisement created by Serviceplan, Germany for Action on Sugar, within the category: Public Interest, NGO.
Carnival is the scene of mixtures that do not work too well. Colombina, Pierrot and Harlequin are a fine example, as well as alcohol and driving, speeding and carelessness, as well as recklessness and the disuse of traffic safety equipment. In this case Carnival passes and the fantasy of accident can stay forever, along with the physical and / or mental scars and sequels. The DETRAN - MS campaign explores this rich carnivalesque universe and takes advantage of the typical atmosphere of a carnival ball, where a fantasy contest takes place, to alert drivers of vehicles, that there are different levels of hangover and psychological, is the worst of them.
Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.
Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.
New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks. Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.
Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.
Environment Modeling, Texturing and Layout: Paul Liaw, James Chan, Ylli Orana, Triston Huang Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Confectionery, Snacks.
2 films, 10 different finals and a advertising boy that is one of the biggest stars in world football. All of that in just one place: The Incredible Kibon's Video Machine. For divulge the most selling icecream of Brazil, Tablito, we create a Youtube Brandchannel with a resource never seen before: Two players that, side by side, show situations which complement each other. But with one little detail that makes all the difference: Whenever someone push the machine's lever, they saw a new final of the history. Just follow the link: www.kibontablito.com.br Digital advertisement created by F.biz, Brazil for Kibon, within the category: Food.
Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.
Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.
Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”
It’s been 40 days of quarantine here in Germany, so we decided to celebrate it by creating Koronaoke, a Youtube channel with classic karaoke hits rewritten to get people in the mood for the pandemic times. Each song approaches a slightly different covid topic, common to all during the lockdown. “I Love Rock ‘N Roll”, also known as “I ran out of toilet roll” pokes fun of people’s bad behavior on stockpiling and emptying shelves unnecessarily. “I want it that way” makes reference to the interrupted sex life, experienced by many singles during the isolation period. And finally “Bohemian Rhapsody”, which reminds people what happens when people don’t stay at home.
What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.