The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

Ambient advertisement created by Bold Creative Boutique, Saudi Arabia for EMS, within the category: Professional Services.

Tourism is the main source of income for the Dominican Republic. Only in 2017 more than 5.5 million tourists have visited the island, however, they tend to head to the very same 3 destinations: Punta Cana, Bávaro and La Romana beaches. This despite the fact that Dominican Republic has over 200 beach’s, each of them with its unique beauty. To promote the other less visited locations on the island, McCann Santo Domingo partnered with Sweet Memories Travel Agency, to create a first of its kind travel catalogue, which presented all the nation’s geolocated beaches, with real sand collected from each of them, and the true watercolor of them, composing a sort of coastal pantone of the country. Digital advertisement created by McCann, Dominica for Sweet Memories, within the category: Hospitality, Tourism.

Outdoor advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Production Co: Table of Content

Film advertisement created by McCann, Canada for WWF, within the category: Recreation, Leisure.

In May 1941, one of the most iconic events in the 20th century occurred—the Bismarck was sunk. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWI and WWII) and Sabaton (the Swedish power metal band who write songs about iconic battles through the ages) joined forces. The result of the collaboration was a modern retelling of the Bismarck’s last stand in the form of a music video. The video is historically accurate to the last breath and the battle scenes were recreated using 3D models and assets from the game. Film advertisement created by The Agency, Belarus for Sabaton, within the categories: Gaming, Music.

Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, "Call of the Wheel" Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the "Tour Stage" of the famed Tour de France. Film advertisement created by Proximity, France for All Tricks, within the category: Automotive.

As he prepares for his latest mission, Double O sets foot in Carnot Technologies HQ. He is in for a surprise. The era of Smart is here and Q has invented a gizmo so breathtaking that every car owner would kill to have it. Watch the first chapter to know more.

Safe Place for Youth is one of the largest organizations working for homeless and at-risk youth in Los Angeles. This 60 second commercial was designed to make viewers aware of the services that SPY provide as well as illicit emotion and encourage viewers to connect with the community of SPY and recognize these young people as children that need help and assistance. The spot was devised and written by RICK LAWLEY at the WHITEHOUSE.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

We launched the new season of Belgium’s biggest soap opera by giving away the ending of last season’s cliffhanger in another tv-show.

The video uses comedy and exaggeration to tackle the senseless police harassment experienced by civilians in the country.

In an effort to preserve the places they fly to, Star Alliance has donated seats to scientists and field workers to destinations all over the world. Andersen M were comminssioned by DDB, London, to create five films, which will run at the head of specially commissioned programmes by the National Geographic Channel, to highlight Star Alliance’s efforts at five specific destinations. Film advertisement created by DDB, United Kingdom for National Geographic, within the category: Transport.

Ambient advertisement created by Ogilvy, Lebanon for Nissan, within the category: Automotive.

When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks. Design advertisement created by Zuck Independent Agency, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.