URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.

“Nyantomo Cat Litter” supports the health control of your beloved cats. It is possible to detect urological diseases, which often occur in cats, through urine. Urine and feces are important messages sent out by cats. Film advertisement created by BBDO, Japan for Kao, within the category: Pets.

The problem with how the news reaches us today, is that its not usually our choice what we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world. 

Nothing can really be done about what articles we see on our News Feeds, until The Times and Sunday Times found a loophole: Banner Ads, the one thing that follows us everywhere, regardless of social media's algorithms. And that's how The Times and Sunday Times challenge us to think again. Introducing The Parallax Banner Ad, an interactive banner ad whose algorithm processes the article you're reading and offers a Times headline on the same topic, but with a different view. These banner ads will appear next to articles from publications with strong leanings, offering a way out of our echo chambers. Digital advertisement created by Miami Ad School, United States for The Times, within the category: Media.

Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.

Let your mobile rest and you rest your hand on your beloved's. Think a little fresh! Humans are on the edge where communication is not an issue anymore, where everyone is just a notification away but sadly at the same time it has taken them far and far apart. Here humans jumble their reality with virtual reality. Here in this digital era, all are forgetting the essence of human touch. The campaign ‘like.share.love’ is for Meril, a beauty care range simply portrayed this social phenomenon of a regular couple into the world filled with virtual reality, which intended to deliver the wishful message of fresh thinking to value the time spent with beloved.

Campaign site http://www.matchmadeinhel.com Digital advertisement created by Grey, Finland for Finnair, within the category: Transport.

It’s been 40 days of quarantine here in Germany, so we decided to celebrate it by creating Koronaoke, a Youtube channel with classic karaoke hits rewritten to get people in the mood for the pandemic times. Each song approaches a slightly different covid topic, common to all during the lockdown. “I Love Rock ‘N Roll”, also known as “I ran out of toilet roll” pokes fun of people’s bad behavior on stockpiling and emptying shelves unnecessarily. “I want it that way” makes reference to the interrupted sex life, experienced by many singles during the isolation period. And finally “Bohemian Rhapsody”, which reminds people what happens when people don’t stay at home.

Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: touch, with relief illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in the preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication also has an official website (www.cozinhaascegas.com.br). Launched in the year that celebrate 100 years of Nestlé in Brazil, the publication was designed in line with Maggi's philosophy that cooking is something that everyone can and should participate in. The initiative also reflects the Dorina Foundation's 75-year commitment: a more inclusive society for people with different levels of visual impairment. Integrated advertisement created by Publicis, Brazil for Maggi, within the categories: Food, Public Interest, NGO.

Production Company: umbrella.tv Digital advertisement created by Ogilvy, Saudi Arabia for Hempel, within the category: House, Garden.

Ambient advertisement created by M&C Saatchi, Italy for Genertel, within the category: Finance.

In May 1941, one of the most iconic events in the 20th century occurred—the Bismarck was sunk. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWI and WWII) and Sabaton (the Swedish power metal band who write songs about iconic battles through the ages) joined forces. The result of the collaboration was a modern retelling of the Bismarck’s last stand in the form of a music video. The video is historically accurate to the last breath and the battle scenes were recreated using 3D models and assets from the game. Film advertisement created by The Agency, Belarus for Sabaton, within the categories: Gaming, Music.

Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.

We all have that idea that wanders around our head. You know, the one that solves that one pet peeve you have? Often, an idea ends up forgotten as there is so much going on in our daily lives. But what if you had the manpower and time to actually bring that idea to life? This is exactly what Startup in 24 hours is for. We gathered a bunch of enthusiastic people to work on equally cool ideas for 24 hours straight.

Film advertisement created by FCB, United States for Battlefield Hardline, within the category: Gaming.

These creepy student ads hilariously misinterpret creative recruiter's tweets to land an internship.

Film advertisement created by Khanga Rue Media, Tanzania for National Blood Transfusion Services of Tanzania, within the category: Public Interest, NGO.