Random Picks
Communications technology is supposed to bring us together. Instead, it has been tearing us apart. Especially mobile technology. So in an act of meaningful vandalism, we went out into the streets of Lisbon in the middle of the night and pasted up hundreds of posters bearing messages that directly question this great addiction of the 21st-Century. View the full series of messages and learn more about our addiction to mobile technology at onlineofflife.com
Fake news has found its way into our newsstands, televisions, and even our politician’s tweets. We decided to make use of NYC’s ongoing trash problem by putting fake headlines where they belong - in the trash.
Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.
Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.
Christmas wheat is a well-known tradition in Croatia and we decided to share it with the world, literally. We’ve sown 195 bowls of wheat for 195 countries and we were live streaming the growing wheat in a project we call Wheat whisperer. Why the Whisperer? Everyone has heard the theory that talking to plants helps them grow, so we gave everyone a chance to talk to any of the 195 wheats and encourage its growth!
The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments. Film advertisement created by Serviceplan, United Arab Emirates for Bridgestone, within the categories: Automotive, Public Interest, NGO.
In a daring and bold move, Brazilian photographer, Marcos Alberti, acclaimed for last year’s “3 Glasses” project on drinking alcohol in moderation, set out on a new mission to break down the barriers of female sexual well-being in his latest quest, the "O Project." Together with sexual well-being brand, Smile Makers, Alberti presented female sexuality like it's never been done. Alberti captured the facial expressions of more than 20 women before, during, and after their sexual journey, while using personal massagers. The four photos unveil the slow or, in some cases, rapid progression of each woman’s facial changes as she reaches and recovers from orgasm. The headshots are fun and sexy, but tasteful, keeping everything below the waist hidden from view – even from the photographer.
Let the world be your stage and the sound of your joy to the greatest extent! Film advertisement created by Face to Face, Saudi Arabia for Pepsi, within the category: Non-Alcoholic Drinks.
Content advertisement created by DDB, Singapore for Ministry of Culture, within the category: Public Interest, NGO.
"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands). After the show aired (live) this video entitled “The Press is Right” was launched on LinkedIn and the respective Marketing Leads were tagged. Some of the targeted people had already heard that their names were mentioned on the TV Show, they just didn’t know why. Their reaction was great. Stream and Tough Guy got tons of amazing feedback from the Press Release both directly from the targeted Marketing Leads but also from other Marketing Leads from other brands that loved the idea. The Creative Shop got assigned 3 projects as a direct result of the stunt and lots of other promising meetings. Oh, yes, and João got on to win an LCD TV and a linen sheet set.
Previz: Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaModeler(s): Kevin Manning, Rie Ito, Bri Meyer Animator(s): Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaTexture: Kevin Manning, Rie Ito, Larissa Docolas, David Chontos
Film advertisement created by McCann, United States for Verizon, within the category: Public Interest, NGO.
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.
COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.
Film advertisement created by gnet, United States for Xbox, within the category: Gaming.
Film advertisement created by Khanga Rue Media, Tanzania for National Blood Transfusion Services of Tanzania, within the category: Public Interest, NGO.