Film advertisement created by TBWA, Spain for PlayStation, within the categories: Automotive, Electronics, Technology.

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.

URL: http://www.onehourpersecond.com

The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

Film advertisement created by Dare, Canada for B2ten, within the category: Public Interest, NGO.

Communications technology is supposed to bring us together. Instead, it has been tearing us apart. Especially mobile technology. So in an act of meaningful vandalism, we went out into the streets of Lisbon in the middle of the night and pasted up hundreds of posters bearing messages that directly question this great addiction of the 21st-Century. View the full series of messages and learn more about our addiction to mobile technology at onlineofflife.com

Launching Sale Shark's new kit for the upcoming season and brand new partnership with Macron, this film celebrates the Fabric of the North. Film advertisement created by Trunk, United Kingdom for Macron, within the category: Sports.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Online video

Film advertisement created by GPYR, Australia for Danone, within the category: Food.

Film advertisement created by AFTERSHARE.TV, Spain for Ministry of Health, within the category: Public Interest, NGO.

Taking Marriott Hotels & Resorts' ‘Travel Brilliantly’ philosophy ahead, Weligama Bay Marriott Resort & Spa inspires people to travel through a montage of short narratives captured across Weligama. The film highlights the niche experiences that the lesser known travel destination has to offer. The objective was to position the property as a gateway to the lesser known destination. Film advertisement created by Chrisaldo Goldiloy, Sri Lanka for Marriott Hotels & Resorts, within the category: Hospitality, Tourism.

Is your agency taking a one-year break from entering award shows? Why not take a One-Year Break from your agency? Introducing the WAX One-Year Break. If you’re looking to win awards, we’re looking for you—awards-hungry writers, art directors, designers, strategists and account people. We’d like to offer you a one year contract to do the best work of your career and have it entered into award shows. To apply, email us at oneyearbreak@wax.ca before July 15, 2017 with a link to your book and a note telling us why you want to take a One-Year Break at WAX. See our LinkedIn page for full details: www.linkedin.com/company-beta/2486379

Film advertisement created by Publicis, Hungary for Zwack, within the category: Alcoholic Drinks.