Domino's organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other. Experiential advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

It’s been 40 days of quarantine here in Germany, so we decided to celebrate it by creating Koronaoke, a Youtube channel with classic karaoke hits rewritten to get people in the mood for the pandemic times. Each song approaches a slightly different covid topic, common to all during the lockdown. “I Love Rock ‘N Roll”, also known as “I ran out of toilet roll” pokes fun of people’s bad behavior on stockpiling and emptying shelves unnecessarily. “I want it that way” makes reference to the interrupted sex life, experienced by many singles during the isolation period. And finally “Bohemian Rhapsody”, which reminds people what happens when people don’t stay at home.

The long-awaited sequel to the legendary 2004 RPG title has finally been announced fifteen years after the premiere of the first instalment. Paradox Interactive recently announced that it has been developing Vampire: The Masquerade – Bloodlines 2, the sequel to one of the most popular RPGs in the history of the video game industry. The first release in the revamped World of Darkness is highly promising, both in terms of the narrative and also from a technological standpoint – the game will feature real-time ray tracing and Nvidia’s DLSS technology, which uses AI to boost rendering performance on sharp images. Film advertisement created by Platige Image, Poland for Vampire: The Masquerade, within the category: Gaming.

To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.

For the first time in the world, the sound of electronic music was heard from the top of a wind turbine. Alex Parker, a young Romanian DJ, mixed from a height of 100 meters on a turbine from Europe's largest onshore wind park. The event took place at CEZ Wind Farm in Romania and marks both the collaboration with the Neversea Festival and the start of a „green” partnership between the festival and CEZ Group, one of the biggest players on the Romanian energy market. Alex Parker is the DJ who accepted the challenge and mixed over 5 hours in an unique place. Fearless, enthusiastic and motivated by the desire to become the first DJ in the world to lead music to the height of a wind farm, Alex has managed to unite green energy with music. The unique atmosphere was also supported by the technical teams of both CEZ Wind Park and Neversea festival, which ensured the safe performance of the "concert", up in the „sky”. Experiential advertisement created by Rogalski Damaschin, Romania for CEZ Romania, within the category: Industrial, Agriculture.

Account ManagerNathan Shamban Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.

Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.

Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject. Integrated advertisement created by Miami Ad School, Spain for Refinery29, within the category: Public Interest, NGO.

Elemental has been hard at work in our Elementalab to create Elementalog. It’s time to make failures a little more festive.

To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.” Digital advertisement created by Rabbit's Tale, Thailand for TMRW, within the category: Finance.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

When it comes to Formula 1, Brazilians are used to watching the races and the winners celebrating on the podium. But can you imagine how many other stories are behind the scenes in this world championship that blends speed and adrenaline? That's the goal of the #OnlyBandShows campaign, created by FCB Brasil for the network that this year started broadcasting the most popular auto racing category in the world. Band is now premiering the next video in the campaign. With the signature "Formula 1 now on Band. The more you see it, the more you love it," the new campaign video has an impactful take on the various stories that comprise the network's coverage, and will air on Band's TV and digital channels. Film advertisement created by FCB, Brazil for Band, within the categories: Media, Sports.

All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby. Integrated advertisement created by Cossette, Canada for Grupo Bimbo, within the category: Food.

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