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Digital advertisement created by 180LA, United States for Expedia, within the category: Professional Services.
Download the hi-res Mammoth artwork.
"Prejudices" encourages one to reflect before judging. It simply questions and invites the public to listen, with the premise that behind what our initial prejudice is showing us there is a person who has something to say and offer. A social campaign that makes people aware that discrimination is not only a problem for minorities. Film advertisement created by Archer Troy, Mexico for Ambulante, within the category: Public Interest, NGO.
Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document. Integrated advertisement created by Zuck Independent Agency, Armenia for ACBA-Credit Agricole Bank, within the category: Finance.
Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.
Digital advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.
Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.
The past year and a half has been a difficult and trying time, to say the very least. The pandemic and its effects altered how we live, limited how we interact with one another, and diminished what we expect from our day-to-day experience. Now, as case numbers fall and vaccinations increase, return to life as we know it is on the horizon. But it would be a mistake to look forward to simply returning to normal. As the brand that exists to entertain the human race, MGM Resorts is compelled to remind the world that a return to normal just won’t cut it - this is time for something way beyond normal. Like massive live shows, iconic performances, unforgettable culinary delights, other-worldly settings, and more luxury and glamour and romance and fun and amazement than can be found anywhere else on the planet. As far as we’re concerned, it’s time we all have the time of our lives again. Film advertisement created by McCann, United States for MGM Resorts, within the categories: Hospitality, Tourism, Recreation, Leisure.
Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.
With Co-creation, Torke CC splits everything with the clients. Even the awards. Real 2017 awards split in half. Make no Mistake. Co-create.
Previz: Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaModeler(s): Kevin Manning, Rie Ito, Bri Meyer Animator(s): Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaTexture: Kevin Manning, Rie Ito, Larissa Docolas, David Chontos
Ambient advertisement created by TBWA, Belgium for Uncharted 4, within the category: Gaming.
Jellyfish is a new conceptual tropical island in Yerevan, Armenia. Integrated advertisement created by Zuck Independent Agency, Armenia for Jellyfish Yerevan, within the category: Hospitality, Tourism.
Millions of refugees around the world have no access to electricity, forcing them to rely on deadly alternative solutions such as kerosene lamps and candles. In 2017 an entire camp burned down in Lebanon from a fire that started from a gas canister explosion. This led us to work on finding a sustainable, low cost and compact solution that would replace gas and candles. Our research started by visiting camps. We noticed that most look the same, each family has and average 3x3 meter tent space with a laundry line hanging outside. We found the solution in laundry. An average clothespin spends around 8 hours in the sun everyday. We took those hours and put them to good use. We created the world's first solar clothespin. All a person had to do was leave it in the sun all day and then bring it home at night and connect it to a low cost led lamp that would give light for several hours.
Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.