Ride in a CB 1300 recorded in 3D holophonic sound technology. Close your eyes and it's like being there. Really cool experience. ONLY WITH HEADPHONES.

Our mission was to communicate the message that Hotmail now stops 97% of all spam to Swedish tech-influencers. Instead of just boosting out the message we decided to take a somewhat different approach. As the Hotmail spam filter now is so effective it can actually put spammers out of business we decided to try and help them get legal jobs and launched Spammers’ Aid. The campaign consisted of a website and an online video invitation for spammers to an “open house” seminar at Microsoft’s Swedish head offices. At the seminar we had representatives, from Microsoft and a recruiter from the IT-sector, talk about ways for spammers to use their programming and online marketing skills to do something good instead of more spamming. No spammers showed up but the seminar was broadcasted live online where 27 people followed it, anonymously, and Sweden’s largest IT- blog reported live from the event. The product manager for Hotmail in Sweden was interviewed by both national and international media and the core message impact was at 73 % within the target group. Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

The Kid Who Would Be King underperformed in the theatrical window. The Home Entertainment division was tasked with repositioning the title in order to appeal to the core audience. Due to the repositioning of the title, as well as the successful marketing plan, the physical release ended up performing +15% above expectations, and the digital release performed +28% above expectations.

Film advertisement created by Grey, United States for NFL, within the category: Public Interest, NGO.

Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month. https://www.youtube.com/watch?v=PSJBKNhzYLI (Note: Turn on subtitles for all non-Arabic speakers) A digital challenge was then launched asking people to keep the Ramadan spirit alive by picking a simple good deed (Donate – Feed – Help – Visit – Tolerate - Smile) and then tagging a friend to do the same so that the circle of fairness never stops! But Jawwy’s after-Ramdan campaign did not stop there! It went live on the ground too with activities you normally only see during Ramadan except this time it was outside the holy month! Jawwy placed donation boxes in the supermarkets, hosted meals for the needy in Mosques and distributed water at the traffic lights. While other brands were active during the month of Ramadan much like the goodness of people, Jawwy, with the support of FP7 McCann Riyadh and FP7 McCann Dubai is looking at owning the rest of the year with its clever, insightful and meaningful after-Ramadan campaign, across different occasions through out the year extending the idea to cover other areas such as helping the environment, being a better citizen and colleague, practicising safe driving habits and many. more. Content advertisement created by McCann, Saudi Arabia for Jawwy, within the category: Electronics, Technology.

Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.

Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats. Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”

Film advertisement created by Publicis, Italy for Diesel, within the categories: Fashion, Non-Alcoholic Drinks.

Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections. The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches. Ambient advertisement created by Wasserman, Canada for BCAA, within the category: Public Interest, NGO.

Let your mobile rest and you rest your hand on your beloved's. Think a little fresh! Humans are on the edge where communication is not an issue anymore, where everyone is just a notification away but sadly at the same time it has taken them far and far apart. Here humans jumble their reality with virtual reality. Here in this digital era, all are forgetting the essence of human touch. The campaign ‘like.share.love’ is for Meril, a beauty care range simply portrayed this social phenomenon of a regular couple into the world filled with virtual reality, which intended to deliver the wishful message of fresh thinking to value the time spent with beloved.

This is a measure to arouse interest in Red Bull Race Day. Focusing on the roaring sound of racing machines, we created a flip book with a super-difficulty level using a cartoon-like onomatopoeia expression unique to Japan. Film advertisement created by dentsu inc., Japan for Red Bull Japan CO., within the categories: Non-Alcoholic Drinks, Sports.

When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks. Design advertisement created by Zuck Independent Agency, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Lebanon for Nissan, within the category: Automotive.

Film advertisement created by Dufresne-Corrigan-Scarlett, France for Intersnack, within the category: Confectionery, Snacks.

In an effort to preserve the places they fly to, Star Alliance has donated seats to scientists and field workers to destinations all over the world. Andersen M were comminssioned by DDB, London, to create five films, which will run at the head of specially commissioned programmes by the National Geographic Channel, to highlight Star Alliance’s efforts at five specific destinations. Film advertisement created by DDB, United Kingdom for National Geographic, within the category: Transport.

In October, Disney closed down its TV channels in South East Asia to focus on its OTT platform Disney+. So this spot subtly bid its TV viewers Goodbye. Film advertisement created by Disney Channel, Singapore for Disney Channel, within the categories: Media, TV Promos.