The Poop Emoji just turned 10. Yes, it’s true. Everyone’s favorite little poop pile has been with us for a decade. And to celebrate, Toronto-based photographer and visual artist Justin Poulsen worked with Rethink to recreate the Poop Emoji in 50 different ways.

Ambient advertisement created by Grey, United States for TNT, within the category: Media.

The video uses comedy and exaggeration to tackle the senseless police harassment experienced by civilians in the country.

Film advertisement created by Dufresne-Corrigan-Scarlett, France for Intersnack, within the category: Confectionery, Snacks.

‘Women In Gold’ is a PSA that supports gender equality in a male-dominated industry. It shows the birth of a golden statue, named Scarlet, who’s the counterpart to the Oscar the Academy hands out every year.

Berlin agency glow donates a poster in a prominent space in Berlin wrapped in rescue blankets with 400 rescue blankets to take away for the up to 10.000 homeless in Berlin. The poster was handed over to the German Red Cross and their "Wärmebus“ (warming bus), that helps and picks up homeless every night.

Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home. Augmented Reality Development: SplitElement Inc. Ambient advertisement created by Dentsu, Canada for HarperCollins, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for EA Games, within the category: Gaming.

CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only. IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback. EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Instead of important institutions getting the funding they need, it’s going towards a 25 billion dollar wall. People want to do something, but feel powerless. So, we created a digital wall that gets destroyed with each donation to an endangered institution, turning the anger of the world into positive change.