This product category in Pakistan is female dominated. As the definition of femininity in Pakistan is evolving, this ad represents that in a natural manner, integrating the product into a story. Film advertisement created by VMLY&R, Pakistan for Colgate Palmolive, within the category: House, Garden.

Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is giving teddy bears to hospitalized children. So to tell people of this fact, we decided to give hospitalized Tryg costumers a little, fluffy surprise. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Tryg, within the category: Finance.

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.

Digital advertisement created by BriviaDEZ, Brazil for APAE, within the categories: Food, Public Interest, NGO.

This agency self-promo piece of content summarizes our crazy -lemon- spirit. The team wore their best outfits in this two minutes slow motion film, thus demonstrating that many things can occur in only 120 seconds. So can you image what can happen in a full year?

An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country.

For the World Cup, Publicis.Sapient created THE ultimate kit to trash talk your friends while watching the game: Langue de But a pack of stickers with a sharp tongue. Every sticker references a well know quotes, memes and jokes about French football. As the international football star Ben Arfa says, trash talking is football as we see it in a school yard. This is the essence of the game and the football we love, with small provocations, laughter, fun and entertainment. “Vous êtes un salaud Monsieur l’arbitre”, “La Routourne va tourner”, “Bande de chèvres”, etc… discover our stickers collection inspired by the world of Les Bleus, the French national team. Use it, abuse it, talk to your friends and remember that without room, football is nothing. The sticker collection for iOS is available here: http://bit.ly/LangueDeBut While, all the gifs are also available here: https://giphy.com/PublicisSapient

In Saudi, Domino’s Pizza has more locations, more vehicles, and more employees. That is why Dominos is bigger. And during holidays, the little guys can’t wait to get their presents from the big guys. We why not surprise them and put a smile on their face. So we sent them a gift along with a letter of appreciation for their efforts. For the ones who dedicated many days to plan and think. The ones who learned how to prepare and create. The ones who experimented with different types of dough and cheese. And the ones who squared the triangles, and turned them into pastries and pies. And the ones who keep trying after they keep failing. And the ones who consider it an art, a passion, or even a mere hobby. And for those who work during Eid, and are homesick, we want to thank you for your struggle and wish you a happy Eid. Direct advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

In a daring and bold move, Brazilian photographer, Marcos Alberti, acclaimed for last year’s “3 Glasses” project on drinking alcohol in moderation, set out on a new mission to break down the barriers of female sexual well-being in his latest quest, the "O Project." Together with sexual well-being brand, Smile Makers, Alberti presented female sexuality like it's never been done. Alberti captured the facial expressions of more than 20 women before, during, and after their sexual journey, while using personal massagers. The four photos unveil the slow or, in some cases, rapid progression of each woman’s facial changes as she reaches and recovers from orgasm. The headshots are fun and sexy, but tasteful, keeping everything below the waist hidden from view – ­­­­­­­­­­even from the photographer.

Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check. Ambient advertisement created by Grey, Brazil for 3M, within the category: House, Garden.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone. Digital advertisement created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.