A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Content advertisement created by DDB, Singapore for Ministry of Culture, within the category: Public Interest, NGO.

McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agencies DPZ&T Brazil and Leo Burnett Colombia, the project focuses on diversifying the customer’s experience when they go to the restaurants. The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”. Digital advertisement created by Publicis One, Brazil for McDonald's, within the categories: Food, Music.

WhatsApp is currently a free zone for cyberbullying. But now you can fight it. Established by law, all mobile internet operators may terminate the contract of those who use their services to intimidate. www.termsagainstbullying.com is a tool that helps victims report cyberbullies anonymously by providing all the information they need to break their contracts and get them off the Internet.

Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.

To celebrate the opening of the Star Tours attraction, Darth Vader, accompanied by two Stormtroopers, visits the Disneyland Resort in Anaheim California.

Guardian Media Group and D&AD today announce a partnership to establish a new global festival to celebrate the power of creativity and explore how it shapes culture, intersects with business and builds a positive future. Hosted in London, the festival will bring together business leaders with the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture. The festival will launch in 2019 with the aim of becoming a destination for curious, creative minds. With global debates increasingly dominated by the opportunities and risks created by automation and data, the festival will be an opportunity to recognise, celebrate and learn about how the uniquely human quality of creativity can help industries and businesses to innovate and grow in the face of disruption. Film advertisement created by Common Industry, United Kingdom for The Guardian, within the category: Media.

Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

Digital advertisement created by Cool Mind, Italy for Cisco, within the category: Automotive.

Following a road trauma accident, Glenn developed anxiety and started smoking. This is his story of how he quit smoking and got a second wind to live a healthier life. Content advertisement created by JWT, Australia for Johnson & Johnson, within the category: Health.

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

KLM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it. For those brave enough to find out more, the people had to be willing to complete several challenges to see if they were worthy of the invitation, such as singing ‘Oranje Boven’, a Dutch folk song in a packed bar. Those adventurous enough to complete the challenges were rewarded by immediately being flown out to Amsterdam with a friend to join in the epic King’s Day celebrations.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.