A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Junior Art Directors; Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth Ambient advertisement created by Frank, Norway for National Geographic, within the category: Media.

Imagine the deep green and peaceful sounds of a foggy rainforest, cut with an unusual sight: the graceful form of an enormous humpback whale, gliding between the trees and erupting through the leafy canopy. These disparate images of nature fuse seamlessly in Safe and Free, an elegant campaign from Gentleman Scholar for Whale and Dolphin Conservation (WDC), the leading global nonprofit dedicated to the conservation and protection of whales and dolphins. This stirring spot, offered to WDC at no charge will be help them to engage others to connect to their mission and encourage support for their numerous educational, research, and outreach programs around the world.

Environment Modeling, Texturing and Layout: Paul Liaw, James Chan, Ylli Orana, Triston Huang Film advertisement created by Leo Burnett, United States for Kellogg's, within the category: Confectionery, Snacks.

Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behavior of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behavior change by encouraging everyone to switch to a re-usable cup. Film advertisement created by JWT, Ireland for Dublin City Council, within the category: Public Interest, NGO.

We made a crossover between the most watched soap operas in Peru, which is something never seen before on television. In this case, one of the main characters died, but he donated one of his organs to another character (from another soap opera) so he could live. This particular case gave a very powerful message to millions of viewers in Peru and made the media from this country talk about a very important subject as is it organ donation. We have one of the minor rates in Latinoamerica (just 2 donors for each million of people). So, we worked together with the Ministerio de Salud, América Televisión and Del Barrio Producciones, just to generate awareness among citizens and improve those rates. Content advertisement created by Grey, Peru for Ministry of Health Perú, within the categories: Media, Public Interest, NGO.

Digital advertisement created by TBWA, Turkey for The Families of Missing Persons Association, within the category: Public Interest, NGO.

Why wait? Sometimes we may not be able to pay a big trip but with Klarna now we can pay in 3 monthly instalments so we don't miss out. Film advertisement created by Saatchi & Saatchi, United Kingdom for Klarna, within the category: Recreation, Leisure.

Ambient advertisement created by Foc, France for Sacem Museum, within the category: Recreation, Leisure.

Menopause is still something taboo and its absence from mainstream media causes a lack of awareness about this phase of life, which can be detrimental to women, trans-men and non-binary people of all ages. So, we decided to create The Menopause Canvas – a campaign designed to generate awareness and break taboos around menopause through artistic expression, using feminine hygiene products as blank canvases. Each artwork will tell the story of its owner, on how they experienced menopause to help inform people about this subject. Integrated advertisement created by Miami Ad School, Spain for Refinery29, within the category: Public Interest, NGO.

Ku-chan, 10 years old senior cat, is now living in the north of Japan His previous owner, Ono-san is currently living in the suburbs of Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with? The average lifespan of house cats in Japan is 15.04 years (According to the 2016 Survey). And more than 40% of cat owners in Japan live with senior cats aged over 7 years. Japan is said to have the longest life expectancy in the world, but human beings are not the only ones living longer in Japan. Cats’ life expectancy has also been increasing. For these reasons, a cat food brand KAL KAN(well-known WHISKAS worldwide) made this film to celebrate longevity with the theme of “The bond cultivated between senior cats and their owners." Content advertisement created by BBDO, Japan for Kal Kan, within the category: Pets.

Ambient advertisement created by Ogilvy, Lebanon for Nissan, within the category: Automotive.

Film advertisement created by Scholz & Friends, Germany for Opel, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

The past year and a half has been a difficult and trying time, to say the very least. The pandemic and its effects altered how we live, limited how we interact with one another, and diminished what we expect from our day-to-day experience. Now, as case numbers fall and vaccinations increase, return to life as we know it is on the horizon. But it would be a mistake to look forward to simply returning to normal. As the brand that exists to entertain the human race, MGM Resorts is compelled to remind the world that a return to normal just won’t cut it - this is time for something way beyond normal. Like massive live shows, iconic performances, unforgettable culinary delights, other-worldly settings, and more luxury and glamour and romance and fun and amazement than can be found anywhere else on the planet. As far as we’re concerned, it’s time we all have the time of our lives again. Film advertisement created by McCann, United States for MGM Resorts, within the categories: Hospitality, Tourism, Recreation, Leisure.

McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agencies DPZ&T Brazil and Leo Burnett Colombia, the project focuses on diversifying the customer’s experience when they go to the restaurants. The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”. Digital advertisement created by Publicis One, Brazil for McDonald's, within the categories: Food, Music.