Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

With the state of the nation being as it is, experiential agency Bankrobber wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day. https://bankrobber-projects.myshopify.com/ In order to execute this project, the Bankrobber team called upon Sajjad Musa, a Brooklyn-based visual artist who is largely focused on social commentary, to design the cover art. The prints are being sold and 100% of the profits are being donated to The National Bail Fund. Digital advertisement created by Bankrobber, United States for Bankrobber, within the categories: Agency Self-Promo, Public Interest, NGO.

Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.

Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.

Over 100,000,000 animals are involved in animal testing each year. Testmoji uses Apple’s new Animoji technology to create an awareness of this horrific abuse. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Apple, within the categories: Electronics, Technology, Public Interest, NGO.

This week, Xbox continues to roll out its biggest title launch in history: the Halo: Reach campaign. We can now unveil “Deliver Hope,” the dramatic third act in the series of live-action ads from agencytwofifteen and acclaimed director Noam Murro (Biscuit Filmworks), who directed all the film content for the “Remember Reach” campaign, including the “Birth of a Spartan” film and the online films about the day before the attack. True to the spirit of past Halo campaigns, the Halo: Reach effort is of an epic scale, more like a Hollywood blockbuster than a traditional gaming campaign. Film advertisement created by agencytwofifteen, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Outdoor advertisement created by Scanad, Uganda for Warid, within the category: Electronics, Technology.

Berlin based radio station 94,3 has the best mix. Like Berlin itself. Film advertisement created by Glow, Germany for 94, within the category: Media.

I Still Remain” is a film that inspects and explores the inner workings, insights and inspirations of a man driven and informed by two fights with cancer. Written by Braulio Fonseca, directed by Jason Lindsey, and edited by Sai Selvarajan, “I Still Remain,” blends poetic introspection with cinematic observation to reveal a moving portrait of how serious illness carries intense emotional impact, and the transformative power in healing the mind, body and spirit. Lindsay was inspired to help Fonseca tell his story: how the psychological element was vital in living more fully, even while threatened by the ravages of illness. The director was determined to bring Fonseca’s evocative, lyrical language to the screen. As he explains, “Braulio’s writing mines an emotional journey we do not often see in the fight with cancer. We wanted to craft the message with an aesthetic that would translate the depths of his healing process to hopefully reach those looking for hope and restoration.” Honoring the story with immersive and rhythmic visuals, Lindsay captures both intimate and expansive moments that reveal Fonseca’s resurgence. From the purifying blank page of icy blue water to the worn decay of photographed graffitied walls, and the calloused skin of time’s toll. An admirer of Sai Selvarajan’s body of work, Lindsay approached the editor to shape a story that would blend voice and visuals, poetry and purpose. For Selvarajan, the challenge was met with passionate determination to uncover the universal and the personal, in a message aimed to inspire and connect. “We wanted to capture the interior space of a cancer survivor and create a unique marriage of art and why,” comments Selvarajan. “Cancer, unfortunately, is something that most people have a personal experience with directly or indirectly. I was honored to be able to collaborate with Jason on this film, and I hope people are encouraged by Braulio’s story.”

Digital Sweatshops (‘Click Farms’) are used by brands, bands and even the US Government to fraudulently increase their social media profile with paid Views, Likes and Followers. And like traditional sweatshops, employees are forced to work long hours, for very little money, in appalling conditions. To reach out directly to these workers and offer assistance, we created a series of Facebook, Instagram and YouTube video messages in targeted local languages. Each message directed viewers to a mobile Labourlink helpline where workers could anonymously report abuse, discrimination and poor conditions to Asia Monitor Resource Centre, an independent NGO that advocates and lobbies businesses and governments to improve worker’s rights and conditions. We then paid digital sweatshops to View, Like and Follow the messages, thereby using their very own service to directly inform workers of their rights and improve their conditions. Every dollar invested into the campaign reached thousands of click farm workers, with our message reaching over 175 000 click farm workers in the first week alone. Digital advertisement created by Saatchi & Saatchi, Australia for Labourlink, within the category: Public Interest, NGO.

HeForShe Arts Week is a project launched by UN Women. It unites art institutions to raise gender equality issue. Our goal was to create Arts Week's identity and organize the ceremony of the first Ukrainian award Women In Arts. The project was aimed to pay attention of our society to talented women in arts (artists, directors, writers, curators, actresses). Design advertisement created by ekonomika+, Ukraine for UN Women, within the categories: Public Interest, NGO, Recreation, Leisure.

Safe Place for Youth is one of the largest organizations working for homeless and at-risk youth in Los Angeles. This 60 second commercial was designed to make viewers aware of the services that SPY provide as well as illicit emotion and encourage viewers to connect with the community of SPY and recognize these young people as children that need help and assistance. The spot was devised and written by RICK LAWLEY at the WHITEHOUSE.

When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.

For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.

Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.

Digital advertisement created by 180LA, United States for Expedia, within the category: Professional Services.

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