Salles / Lobo Group, Patrizia Fanganiello / Lobo

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

This week, Xbox continues to roll out its biggest title launch in history: the Halo: Reach campaign. We can now unveil “Deliver Hope,” the dramatic third act in the series of live-action ads from agencytwofifteen and acclaimed director Noam Murro (Biscuit Filmworks), who directed all the film content for the “Remember Reach” campaign, including the “Birth of a Spartan” film and the online films about the day before the attack. True to the spirit of past Halo campaigns, the Halo: Reach effort is of an epic scale, more like a Hollywood blockbuster than a traditional gaming campaign. Film advertisement created by agencytwofifteen, United States for Microsoft, within the category: Electronics, Technology.

The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is giving teddy bears to hospitalized children. So to tell people of this fact, we decided to give hospitalized Tryg costumers a little, fluffy surprise. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Tryg, within the category: Finance.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are. So to get to them, we needed to get under the radar. A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift. But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.

What would Santa look like if his legend was being created by some groovy bunch of creatives today?

While ISIS have seized headlines, the video tells the story not making the news : the horror endured by ordinary Syrians on a daily basis. With the death toll close to 200,000 Syria is now the most dangerous place in the world. The majority of civilian deaths can be attributed to "barrel bombs" - oil drums filled with explosives, chemical weapons, rusty nails dropped from Syrian regime helicopters onto populated areas. The same area is often hit twice, to ensure those coming to rescue the victims are also killed.

To celebrate the opening of the Star Tours attraction, Darth Vader, accompanied by two Stormtroopers, visits the Disneyland Resort in Anaheim California.

Ambient advertisement created by Grey, United States for TNT, within the category: Media.

Ambient advertisement created by Bold Creative Boutique, Saudi Arabia for EMS, within the category: Professional Services.

This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

These creepy student ads hilariously misinterpret creative recruiter's tweets to land an internship.