Campaign site http://www.matchmadeinhel.com Digital advertisement created by Grey, Finland for Finnair, within the category: Transport.

Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.

This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Film advertisement created by Romance, France for Uber Eats, within the category: Professional Services.

The long-awaited sequel to the legendary 2004 RPG title has finally been announced fifteen years after the premiere of the first instalment. Paradox Interactive recently announced that it has been developing Vampire: The Masquerade – Bloodlines 2, the sequel to one of the most popular RPGs in the history of the video game industry. The first release in the revamped World of Darkness is highly promising, both in terms of the narrative and also from a technological standpoint – the game will feature real-time ray tracing and Nvidia’s DLSS technology, which uses AI to boost rendering performance on sharp images. Film advertisement created by Platige Image, Poland for Vampire: The Masquerade, within the category: Gaming.

For the first time in the world, the sound of electronic music was heard from the top of a wind turbine. Alex Parker, a young Romanian DJ, mixed from a height of 100 meters on a turbine from Europe's largest onshore wind park. The event took place at CEZ Wind Farm in Romania and marks both the collaboration with the Neversea Festival and the start of a „green” partnership between the festival and CEZ Group, one of the biggest players on the Romanian energy market. Alex Parker is the DJ who accepted the challenge and mixed over 5 hours in an unique place. Fearless, enthusiastic and motivated by the desire to become the first DJ in the world to lead music to the height of a wind farm, Alex has managed to unite green energy with music. The unique atmosphere was also supported by the technical teams of both CEZ Wind Park and Neversea festival, which ensured the safe performance of the "concert", up in the „sky”. Experiential advertisement created by Rogalski Damaschin, Romania for CEZ Romania, within the category: Industrial, Agriculture.

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.

Film advertisement created by Crispin Porter + Bogusky, United States for NBA, within the category: Gaming.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

Ambient advertisement created by VCCP, Spain for LaLiga, within the category: Public Interest, NGO.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

Mini launch a pan-european collaboration for a limited-edition electric MINI with Belgian fashion label Mosaert - the brand co-founded by acclaimed Belgian singer Stromae. 400 special edition MINI Electric cars featuring an exclusive Mosaert design have been manufactured for sale in Belgium, France, Belgium, Switzerland, Luxemburg, Monaco and Liechtenstein.

This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia. Direct advertisement created by Havas, Argentina for Noticias de la Comarca, within the categories: Media, Public Interest, NGO.

This campaign uses the interactive feature of YouTube. It features a series of ghouls, aliens, witches and Frankensteins disguising themselves for their Facebook and Myspace profiles.