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Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.
A new mini-doc that launches today following six Texas families using medical marijuana to treat their children’s epilepsy, aiming to bring increased awareness to the legal and financial barriers around this potentially life-saving medicine. The film was born out of the personal struggle and experiences of filmmaker, Ryan Durr - an Associate Creative Director at Team One - who for several years battled his son’s rare epilepsy disorder, finally finding relief in medical marijuana. But through his journey, he found that the cost is incredibly prohibitive – he wanted to help change that and raise money for the families in need.
Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats. Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”
From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.
Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months. Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation. We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system. With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand. To find out more about the campaign, visit www.BloodWithoutBias.com
Nirlep Cooking Essentials are made with the dual non-stick coating and heavy-duty crest handle. That makes it the strongest and the most durable pan. Ever! Film advertisement created by Fulcro Communications, India for Bajaj, within the category: House, Garden.
This powerful suicide awareness campaign, titled The Lost Ashes, featured 215 urns to symbolise the 215 lives lost to suicide since the start of the 2019 Ashes series. It was created in association with Youth Mental Health Matters and Opening Up Cricket and appeared outside Old Trafford cricket ground on the final day of the Ashes. The project’s aim was to create more awareness of the UK’s biggest killer of under 35 year old males in a sporting arena that is particularly affected by mental health issues. Experiential advertisement created by TBWA, United Kingdom for Opening Up Cricket, within the category: Public Interest, NGO.
"When Donald Trump was running for president, the New York Times published a list of every place he insulted on the campaign trail. When he got elected, I decided to embrace the new political landscape and insult him 282 times right back, one for every item on that list.
No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal. Digital advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.
The Bogotá Music Market (BOmm) is one of the most important music programs and festivals in Latin America which takes place in Bogotá; to welcome visitors arriving at El Dorado International Airport, we took 16 digital shelters on the outside (8 per floor) to create a show where we turned them into interpreters of music through lights and animations. DAY: Based on the most important musical genres of Colombia and their most representative instruments, we composed 8 songs by means of software and specialized complements. They became the first musical orchestra of digital shelters with animations and audio rhythmic illustrations, that vibrated to demonstrate our visitors that music is not only heard, it's felt! NIGHT: At night we wanted the digital shelters to transmit the feeling of the music, for this we developed a LED-light show through a sequence of colors and animations, creating a "choreography" and a unique visual harmony, which even without sound, made the visitors discover the power of music by awakening their senses and transmitting emotions. Experiential advertisement created by Silva Publicidad, Colombia for Cámara de Comercio de Bogotá, within the categories: Public Interest, NGO, Recreation, Leisure.
Les Georgettes, a brand that’s part of the Altesse group, has been very successful since its creation in 2015. This success is due to an original concept: colourful and customizable cuffs. Each woman creates her own piece of jewellery which she can personalize with reversible leather bands. Many French women, including First Lady Brigitte Macron, fell in love with this Made In France brand (500K followers). Those most attached to the brand have even created their own very active Facebook community, a place of sharing where this bracelet represents a rallying sign and allows thousands of women to form a benevolent bond between themselves with a rare intimacy. It is on this basis that the brand chose Marystone as its partner for its first advertising campaign. The ambition is to give a new impetus to the brand by celebrating Les Georgettes’s state of mind. A brand name that sounds like a collective of women. Women who have in common that they wear jewellery with character because they want to be seen and heard. Women who share a state of mind that can be summed up by a new version of the french republic motto : Liberty, Creativity, Sorority. Digital advertisement created by Marystone, France for Les Georgettes, within the categories: Fashion, Personal Accessories.
Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. https://bolosantiblock.com.br Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.
This product category in Pakistan is female dominated. As the definition of femininity in Pakistan is evolving, this ad represents that in a natural manner, integrating the product into a story. Film advertisement created by VMLY&R, Pakistan for Colgate Palmolive, within the category: House, Garden.
There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin. But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. Film advertisement created by BBDO, Australia for Creatable, within the categories: Electronics, Technology, Movies, Professional Services, Public Interest, NGO.