Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens! Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them projected in laser, during the activation.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden. McKinsey Design takes a step towards helping these girls build a positive perception with periods from a young age. They do so by replacing the newspapers at medical stores with gift wrapping paper. A wrapped gift always gets kids excited about what’s inside. Not being ashamed of it from an early age will help them shape a future where pads don’t need to be wrapped at all. Design advertisement created by Miami Ad School, Germany for The Case For Her, within the category: Health.

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"The video filmed by professionals in a controlled environment. All safety measures have been taken. DO NOT ATTEMPT". It says it all – launching a brand new GMC Sierra AT4 in Saudi Arabia. Luckily, we had some job to do in the video too – desert, water, falcon shots... this is the magic of CGI. The pleasure is ours. Film advertisement created by Prodigious, Saudi Arabia for GMC, within the category: Automotive.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Christmas wheat is a well-known tradition in Croatia and we decided to share it with the world, literally. We’ve sown 195 bowls of wheat for 195 countries and we were live streaming the growing wheat in a project we call Wheat whisperer. Why the Whisperer? Everyone has heard the theory that talking to plants helps them grow, so we gave everyone a chance to talk to any of the 195 wheats and encourage its growth!

Film advertisement created by Carmichael Lynch, United States for U.S. Bank, within the category: Finance.

Film advertisement created by Wieden + Kennedy, United States for EA Games, within the category: Gaming.

In May 1941, one of the most iconic events in the 20th century occurred—the Bismarck was sunk. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWI and WWII) and Sabaton (the Swedish power metal band who write songs about iconic battles through the ages) joined forces. The result of the collaboration was a modern retelling of the Bismarck’s last stand in the form of a music video. The video is historically accurate to the last breath and the battle scenes were recreated using 3D models and assets from the game. Film advertisement created by The Agency, Belarus for Sabaton, within the categories: Gaming, Music.

In Brazil there are over 11 million women who raise their children alone. (Source: IBGE - Brazilian Institute of Geography and Statistics) Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed. (Source: UN Women) This family structure is very common in the football world Ambient advertisement created by Agencia3, Brazil for Botafogo, within the category: Public Interest, NGO.

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel’s novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home. Augmented Reality Development: SplitElement Inc. Ambient advertisement created by Dentsu, Canada for HarperCollins, within the category: Media.

URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.

Outdoor advertisement created by Fuel, Portugal for Link, within the category: Public Interest, NGO.

Film advertisement created by Dare, Canada for B2ten, within the category: Public Interest, NGO.