New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks. Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.

On June 4th, National "Hug Your Cat" Day, Littermaid reminds its fan base of cat lovers to celebrate cautiously. It's a tale as old as time: unrequited cat hugs. Because as much as we want to show love to our feline friends, they don't always share the same desire for physical affection. In a series of dramatic portraits, this PSA features cat owners who celebrated #NationalHugYourCatDay a little too hard. Littermaid steps in and reminds everyone to celebrate cautiously.

Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.

To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary. Instead of focusing on well-known players, the film spotlights a 60-year-old character to launch the latest shirt - Arsenal super fan, Len. The mockumentary turns Len into a true club legend, with players past and present telling stories about him and how his belief has influenced some of the club’s most historic moments. Directed by a diehard life-time Arsenal fan, the film is littered with insights and easter eggs that only ‘true fans’, like Len, will pick up on. The campaign taps into the fact that, for fans, there is nothing more powerful than belief. Faithful Arsenal fans have always had an elite mentality and believed that no matter what happens on the pitch, they are one of the best clubs in the world and they will get back to where they belong - Len is the embodiment of that belief. Content advertisement created by Iris, United Kingdom for Arsenal, within the categories: Fashion, Retail Services, Sports.

Film advertisement created by Scanad, Uganda for Roofings, within the category: House, Garden.

This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia. Direct advertisement created by Havas, Argentina for Noticias de la Comarca, within the categories: Media, Public Interest, NGO.

For the first time in the world, the sound of electronic music was heard from the top of a wind turbine. Alex Parker, a young Romanian DJ, mixed from a height of 100 meters on a turbine from Europe's largest onshore wind park. The event took place at CEZ Wind Farm in Romania and marks both the collaboration with the Neversea Festival and the start of a „green” partnership between the festival and CEZ Group, one of the biggest players on the Romanian energy market. Alex Parker is the DJ who accepted the challenge and mixed over 5 hours in an unique place. Fearless, enthusiastic and motivated by the desire to become the first DJ in the world to lead music to the height of a wind farm, Alex has managed to unite green energy with music. The unique atmosphere was also supported by the technical teams of both CEZ Wind Park and Neversea festival, which ensured the safe performance of the "concert", up in the „sky”. Experiential advertisement created by Rogalski Damaschin, Romania for CEZ Romania, within the category: Industrial, Agriculture.

From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Film advertisement created by Great Works, Sweden for Electrolux, within the category: Electronics, Technology.

When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks. Design advertisement created by Zuck Independent Agency, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

Every Idul fitri season, Indonesians ask each other for forgiveness to turn life anew. But when it comes to seeking forgiveness from Mom, things usually get a bit more complicated. That’s where social media comes in: Pantene & Downy’s ambassadors asked “What would you ask forgiveness of from Mom this Idul Fitri?” The 17 best social media posts were selected and the new lyrics of Kasih Ibu (A Mother’s Love), an Indonesia childhood favourite, was pieced together from the posts. The 17 winners underwent training as part of a choir, and in tandem with Pantene’s brand ambassador, Anggun and Downy’s ambassador, Andien, delivered a heartwarming tribute in song to their mothers. Integrated advertisement created by Grey, Indonesia for Pantene, within the category: Beauty.

Film advertisement created by FCB, United States for Battlefield Hardline, within the category: Gaming.

Ambient advertisement created by Ogilvy, Italy for Titanbet, within the category: Gaming.