Ferrari is more than just the world’s most legendary sport car. Ferrari is a thrill, an adventure, a drama, a feeling. And there’s only one place where you can find that Ferrari feeling – the one and only, award-winning Ferrari World Abu Dhabi. Film advertisement created by McCann, United Arab Emirates for Ferrari World, within the category: Hospitality, Tourism.

What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

Ambient advertisement created by BETC, France for Watch Dogs, within the category: Gaming.

see the work at http://middle-earth.thehobbit.com To further challenge what is possible, the team at North Kingdom developed an innovative, new, peer-to-peer social battle experience where anyone can challenge their friends to a test of their might and skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and WebGL. It is touch-optimised for laptops, phones and tablets, bringing users a stunning, interactive experience, across all devices. Digital advertisement created by North Kingdom, United States for A Journey Through Middle-earth, within the category: Gaming.

This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby. Integrated advertisement created by Cossette, Canada for Grupo Bimbo, within the category: Food.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). Film advertisement created by WE, Brazil for Rede TV!, within the categories: Media, Public Interest, NGO.

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

Danish headphone makers, AIAIAI launched the C51 Boom Mic, the latest addition to their award-winning TMA-2 Modular Headphone System. More specifically, it gives TMA-2 users an option or add-on of high quality audio speech when chatting or gaming. To coincide with this, they developed VOICE CONTROL. The Pac-Man inspired game, is controlled only via voice command - and with the use of Google speech recognition technology it eliminates the need of a handheld controller, joystick, mouse or buttons of any kind. The game is available online https://voice-control.aiaiai.dk/ as well as a custom-built arcade machines were made for the AIAIAI flagship store in Copenhagen and select retailers across the globe.

Film advertisement created by Droga5, United States for Bill, within the category: Public Interest, NGO.

Film advertisement created by Biborg, France for Anno 1800, within the category: Gaming.

3D case video celebrates Acba Bank's new Visa cards following the bank's recent re-branding. Film advertisement created by Zuck Independent Agency, Armenia for Acba Bank, within the category: Finance.

Berlin based radio station 94,3 has the best mix. Like Berlin itself. Film advertisement created by Glow, Germany for 94, within the category: Media.

Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.