What does it take to be a Paralympian? The Tokyo 2020 Paralympic Games begin on the 24th of August 2021, with 537 events from 22 sports to be contested. They are the culmination of five years of blood, sweat and extreme sacrifices made by all the athletes competing.

Digital advertisement created by The Social House, Ireland for Lock Off, within the category: Media.

CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only. IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback. EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.

This campaign shows a big co-working between two brands (Renault-Polar), and how each fits in other, getting a mix focused by sport to wake up the adrenaline. Film advertisement created by Publicis, Colombia for Renault, within the category: Automotive.

Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com Digital advertisement created by Havas, Germany for Getty Images, within the category: Public Interest, NGO.

Watch Twitch streamers BoxBox, xChocoBars, 72hrs, Joe Sugg, Emiru and more as their live feeds got invaded by aliens. What started with a sudden nosebleed, quickly got even weirder when eerie distortions began to take over. The day after it was revealed that it was a stunt for a new Apple TV+ series, Invasion. Invasion starts October 22, only on Apple TV+ Content advertisement created by TBWA, United States for Apple TV+, within the category: Media.

What would Santa look like if his legend was being created by some groovy bunch of creatives today?

Digital advertisement created by Crispin Porter + Bogusky, Sweden for Bjurfors, within the categories: Professional Services, Sports.

During carnival street parties, many Brazilians often piss on the sidewalks, spreading stench and dirt around the city. For the end of the pee on the street tet's map together the closest toilets?

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Why wait? Sometimes we may not be able to pay a big trip but with Klarna now we can pay in 3 monthly instalments so we don't miss out. Film advertisement created by Saatchi & Saatchi, United Kingdom for Klarna, within the category: Recreation, Leisure.

Outdoor advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin. But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries? Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world. Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry. Losing Lena is a compelling documentary that questions the very tenets of the tech industry and leaves us pondering: Why wasn’t Lena retired years ago? It explores a thread that binds together so many similar challenges and biases women in tech have experienced around the world. In a first for the Australian film industry and Facebook Watch, Losing Lena will be available to view at a series of events hosted by Code Like a Girl or exclusively on the Facebook Watch platform from November 26 onwards. Film advertisement created by BBDO, Australia for Creatable, within the categories: Electronics, Technology, Movies, Professional Services, Public Interest, NGO.