Film advertisement created by BETC, France for Intima, within the category: Health.

Film advertisement created by METAphrenie, Qatar for Al Kass, within the category: Recreation, Leisure.

Les Georgettes, a brand that’s part of the Altesse group, has been very successful since its creation in 2015. This success is due to an original concept: colourful and customizable cuffs. Each woman creates her own piece of jewellery which she can personalize with reversible leather bands. Many French women, including First Lady Brigitte Macron, fell in love with this Made In France brand (500K followers). Those most attached to the brand have even created their own very active Facebook community, a place of sharing where this bracelet represents a rallying sign and allows thousands of women to form a benevolent bond between themselves with a rare intimacy. It is on this basis that the brand chose Marystone as its partner for its first advertising campaign. The ambition is to give a new impetus to the brand by celebrating Les Georgettes’s state of mind. A brand name that sounds like a collective of women. Women who have in common that they wear jewellery with character because they want to be seen and heard. Women who share a state of mind that can be summed up by a new version of the french republic motto : Liberty, Creativity, Sorority. Digital advertisement created by Marystone, France for Les Georgettes, within the categories: Fashion, Personal Accessories.

Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

In a society where people hope their kids will be doctors or engineers, the job of an Indian confectioner (Halwai) is not considered to be respectable. Marriott's philosophy of "Putting People First" is bought to life with this film that revolves around the then 15-year old Halwai who fought several obstacles to pursue his dream. It begins with Halwai Raghvendra proclaiming his love for preparing sweets - which dates back to when he was 15 years of age. Content advertisement created by Chrisaldo Goldiloy, India for Marriott International, within the category: Hospitality, Tourism.

Ride in a CB 1300 recorded in 3D holophonic sound technology. Close your eyes and it's like being there. Really cool experience. ONLY WITH HEADPHONES.

The Kid Who Would Be King underperformed in the theatrical window. The Home Entertainment division was tasked with repositioning the title in order to appeal to the core audience. Due to the repositioning of the title, as well as the successful marketing plan, the physical release ended up performing +15% above expectations, and the digital release performed +28% above expectations.

"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands). After the show aired (live) this video entitled “The Press is Right” was launched on LinkedIn and the respective Marketing Leads were tagged. Some of the targeted people had already heard that their names were mentioned on the TV Show, they just didn’t know why. Their reaction was great. Stream and Tough Guy got tons of amazing feedback from the Press Release both directly from the targeted Marketing Leads but also from other Marketing Leads from other brands that loved the idea. The Creative Shop got assigned 3 projects as a direct result of the stunt and lots of other promising meetings. Oh, yes, and João got on to win an LCD TV and a linen sheet set.

Film advertisement created by Pereira & O’Dell, United States for Ad Council, within the category: Public Interest, NGO.

Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks. Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.

The long-awaited sequel to the legendary 2004 RPG title has finally been announced fifteen years after the premiere of the first instalment. Paradox Interactive recently announced that it has been developing Vampire: The Masquerade – Bloodlines 2, the sequel to one of the most popular RPGs in the history of the video game industry. The first release in the revamped World of Darkness is highly promising, both in terms of the narrative and also from a technological standpoint – the game will feature real-time ray tracing and Nvidia’s DLSS technology, which uses AI to boost rendering performance on sharp images. Film advertisement created by Platige Image, Poland for Vampire: The Masquerade, within the category: Gaming.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day. With this in mind, Uber Canada in partnership with MADD Canada are launching a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving. The partnership campaign kicks off with the unveiling of a public service announcement, created by Zulu Alpha Kilo. With its overarching message—No mom should have motherhood taken away—this new PSA encourages viewers to consider how their decisions have a lasting impact on those closest to them. The spot follows a mother who’s lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son. MADD Canada reminds viewers to make a responsible choice. Film advertisement created by Zulu Alpha Kilo, Canada for Uber, within the category: Public Interest, NGO.

3D case video celebrates Acba Bank's new Visa cards following the bank's recent re-branding. Film advertisement created by Zuck Independent Agency, Armenia for Acba Bank, within the category: Finance.

Film advertisement created by McCann, United States for Verizon, within the category: Public Interest, NGO.

Unveiled Journey. Saudi women story of progression. The Saudi women existed, and she has been fighting for her rights, progressing silently over time. What we are witnessing today is not just a bubble of news, it is the accumulative efforts that women contributed to in a way or another. The unveiled journey is shedding light on the true story of the Saudi women across history until today. The story conveys the message and shows her contribution that remained shadowed across the time. Whether it was direct or indirect to the society, her participation shaped present Saudi Arabia is witnessing today. Film advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Have you ever wondered where those ideas that are not approved go to? Just like fifty years ago, George A. Romero brought zombies to life in ‘Night of the Living Dead’, making them icons of our society, Estimado Jose Alfredo wants to bring those ideas that were disposed of, killed or simply left to die back to life. Because them, just like zombies, are looking for brains, but just for them to be valued. We present you with ‘Night of #LivingIdeas’, because a dead idea in an advertising agency scares/frightens us much more than any zombie. Turn the lights of, wear your headphones and try not to scream