Audi’s Rover celebrates its film debut in Scott’s sci-fi blockbuster Alien: Covenant, representing unchartered territory for the brand in the genre and for the first-time, casting a spotlight on an Audi space exploration vehicle vs. an earth dwelling car. The Rover was developed by Audi in cooperation with German start-up Part Time-Scientists, and will soon embark on an actual mission to space. Covenant’s original in-world short was shot during the film’s principal photography in Australia on one of the film’s biggest sets.

To first launch the brand in red ocean market like Thailand where big local competitors are competing over users of mobile banking apps, the brand needs to differentiate themselves by stating the purpose clearly as the bank that was born exactly for Gen Ys. So instead of following the same pattern of how other brands in the market have been projecting Gen Ys’ lifestyles in similar shallow executions, TMRW reached deeper into the target’s real insight. According to today’s social situation, the generation gap has been Gen Y’s biggest barrier especially in Asean where seniority lays deep in cultures and traditions. Being judged by the elders as nonsense generation, the Gen Ys in this region are being forced to accept the opinions of their older generations in all levels from family, society to organization. Same goes to financial services, as other banks in the market were designed for older generations as well. As the bank designed for Gen Ys, TMRW decided to communicate through true understanding behind the brand purpose: different generation, different solution.” Digital advertisement created by Rabbit's Tale, Thailand for TMRW, within the category: Finance.

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children. The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign. Integrated advertisement created by Doping Creative Agency, Armenia for Volvo, within the category: Automotive.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you're interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and 'for sale' signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it. Ambient advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

When the Canadian dollar tanked, the American dollar was going 35% further in Canada. So, we encouraged Americans to get 35% more by working with lg2.

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months. Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation. We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system. With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand. To find out more about the campaign, visit www.BloodWithoutBias.com

For the release of the movie "Gold" distributed in Portugal by Nos Audiovisuais, the advertising agency Social Animals created an Activation for Cabify in partnership with Os Filmes da Zona Indie that invited passengers to enter a Race for the Gold. The concept behind this idea was the incredible true story of a man that turned his quest for a gold mine into an obsession. Matthew McConaughey is the star of this movie that premiered on March the 2nd. It was a two-day Activation in Lisbon and Oporto and received the support of many vehicles that Cabify provided. Hiding inside the cars were tickets for the premiere of the movie and one of the cars was previous prepared to capture images of the days trips. Experiential advertisement created by Social Animals, Portugal for Cabify, within the category: Electronics, Technology.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

All agency people have to work late, but sometimes it’s scary.

Film advertisement created by McCann, Saudi Arabia for Almosafer, within the categories: Hospitality, Tourism, Professional Services.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Launching Sale Shark's new kit for the upcoming season and brand new partnership with Macron, this film celebrates the Fabric of the North. Film advertisement created by Trunk, United Kingdom for Macron, within the category: Sports.

The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.