Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!

Now fully acquainted with Carnot, Double O has his hands full with a dicey obstacle course set up by Q. All we can say is that it involves a lady in red and an encounter with Bhai. Whip up a martini, watch the 2nd chapter and do remember to like and share the video. #AgentsofCarnot #Part2

Junior Art Directors; Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth Ambient advertisement created by Frank, Norway for National Geographic, within the category: Media.

Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats. Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”

Film advertisement created by DDB, United Kingdom for Volkswagen Commercial Vehicles, within the categories: Automotive, Public Interest, NGO.

Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.

Tourism is the main source of income for the Dominican Republic. Only in 2017 more than 5.5 million tourists have visited the island, however, they tend to head to the very same 3 destinations: Punta Cana, Bávaro and La Romana beaches. This despite the fact that Dominican Republic has over 200 beach’s, each of them with its unique beauty. To promote the other less visited locations on the island, McCann Santo Domingo partnered with Sweet Memories Travel Agency, to create a first of its kind travel catalogue, which presented all the nation’s geolocated beaches, with real sand collected from each of them, and the true watercolor of them, composing a sort of coastal pantone of the country. Digital advertisement created by McCann, Dominica for Sweet Memories, within the category: Hospitality, Tourism.

Film advertisement created by TBWA, Uzbekistan for Master Card, within the category: Finance.

Ambient advertisement created by VCCP, Spain for LaLiga, within the category: Public Interest, NGO.

In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's. Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends. An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published. Film advertisement created by MulleLowe, United Arab Emirates for Infiniti, within the category: Automotive.

CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight. Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Italy for Titanbet, within the category: Gaming.

Film advertisement created by Walk Digital, French Polynesia for Fundacja Integracja, within the category: Public Interest, NGO.

Advertising professionals create amazing non-profit campaigns to make others happy. So we decided to create a non-profit campaign to make advertising people happy. And yes. It’s a satire.

Instead of important institutions getting the funding they need, it’s going towards a 25 billion dollar wall. People want to do something, but feel powerless. So, we created a digital wall that gets destroyed with each donation to an endangered institution, turning the anger of the world into positive change.