Random Picks
Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.
Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.
Film advertisement created by La Pac, France for Le Projet Imagine, within the category: Public Interest, NGO.
Ferrari is more than just the world’s most legendary sport car. Ferrari is a thrill, an adventure, a drama, a feeling. And there’s only one place where you can find that Ferrari feeling – the one and only, award-winning Ferrari World Abu Dhabi. Film advertisement created by McCann, United Arab Emirates for Ferrari World, within the category: Hospitality, Tourism.
Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.
Digital advertisement created by The Social House, Ireland for Lock Off, within the category: Media.
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats. Experiential advertisement created by Miami Ad School, Germany for Xbox, within the categories: Gaming, Public Interest, NGO.
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
Outdoor advertisement created by Bold, Saudi Arabia for Bosch, within the category: Electronics, Technology.
Unveiled Journey. Saudi women story of progression. The Saudi women existed, and she has been fighting for her rights, progressing silently over time. What we are witnessing today is not just a bubble of news, it is the accumulative efforts that women contributed to in a way or another. The unveiled journey is shedding light on the true story of the Saudi women across history until today. The story conveys the message and shows her contribution that remained shadowed across the time. Whether it was direct or indirect to the society, her participation shaped present Saudi Arabia is witnessing today. Film advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.
see the work at http://middle-earth.thehobbit.com To further challenge what is possible, the team at North Kingdom developed an innovative, new, peer-to-peer social battle experience where anyone can challenge their friends to a test of their might and skill. The peer-to-peer gameplay experience was built primarily using the latest web technologies, including WebRTC and WebGL. It is touch-optimised for laptops, phones and tablets, bringing users a stunning, interactive experience, across all devices. Digital advertisement created by North Kingdom, United States for A Journey Through Middle-earth, within the category: Gaming.
Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members of the country’s scientific community now have their “cake” and can tweet it too. Working with FCB Brasil and its creative data arm FCB/SIX, Abraji devised unique pieces of cake-inspired crypto-art that journalists and people from other professions including educators and scientists can use on their Twitter profile to indicate to followers that they have been blocked by the country’s government officials. To obtain one of the cryptographic cakes, simply log-in to the dedicated website, which detects if their Twitter account has been blocked by at least one of the 600 people currently holding public office in the country—including the president and vice-president, as well as various secretaries and ministers of state. For those who have been blocked, the system generates a unique cryptographic cake using non-fungible token technology, signifying that it is certified and unique. The shape and ingredients for the cryptographic cake also convey specific information: A square cake, for example, signifies that someone has been blocked by a congressman, while caramel frosting indicates that they were blocked for opposing political views, while the cake’s texture indicates their professional field (eg: biologist, journalist, etc.). NFT’s help create a type of “digital police report” that is blockchain-certified and records not only the person who was blocked, but also the person who blocked them, and the reason for the block. Once registered to the blockchain, each NFT is impossible to censor or erase. The “SweetBlock” campaign was inspired by the cake recipes that the country’s newspapers would publish to protest articles that had been censored by the country’s repressive military dictatorship between 1964 and 1985. https://bolosantiblock.com.br Integrated advertisement created by FCB, Brazil for Abraji, within the category: Public Interest, NGO.
Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document. Integrated advertisement created by Zuck Independent Agency, Armenia for ACBA-Credit Agricole Bank, within the category: Finance.
The title “Origins” came about as our way of paying homage to the pulse of Marmoset, to trace back the music to the people who make it all happen: our artists. They’re what keep us moving, their work is what inspires us — whether this be our roster artists or our own staff musicians. We’re infatuated with their stories, their backgrounds, struggles, and how they dream big. This was our way of saying, "we really like your music, thanks for letting us be one of your biggest fans." Our origins might be from Portland, but we’re always on the go, at the ready for collaboration in any city. No place is foreign to us, we’ll be there to deliver when a project needs great music.
When the Canadian dollar tanked, the American dollar was going 35% further in Canada. So, we encouraged Americans to get 35% more by working with lg2.
Ambient advertisement created by Thinkmodo, United States for 20th Century Fox, within the category: Media.