Carnival is the scene of mixtures that do not work too well. Colombina, Pierrot and Harlequin are a fine example, as well as alcohol and driving, speeding and carelessness, as well as recklessness and the disuse of traffic safety equipment. In this case Carnival passes and the fantasy of accident can stay forever, along with the physical and / or mental scars and sequels. The DETRAN - MS campaign explores this rich carnivalesque universe and takes advantage of the typical atmosphere of a carnival ball, where a fantasy contest takes place, to alert drivers of vehicles, that there are different levels of hangover and psychological, is the worst of them.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

“Wake up and smell the coffee” “Happy Beats” “Lost in The Woods” If these names are familiar to you, you probably are one of the few million followers of these official Spotify playlists. For listeners, these playlists represent a revolutionary tool to discover music and find songs corresponding to a certain mood (running, a dinner with friends, doing yoga, etc.). But for musicians, being in these playlists represents their big dream, a unique opportunity to get millions of new fans in no time. As you can imagine competition is tough ... Twin Toes, a brand-new indie pop duo from Belgium, seems to have found a funny way to achieve this goal: “Lost in Playlists”, a song and a music video specially made to attract the attention of Spotify playlists curators. « Every band wants their song in official playlists, we thought it might be fun to do the opposite, so we put official playlists in our song ». So how to make it to an official Spotify playlist? Via the Spotify for Artists platform, artists and labels can pitch their new release to Spotify editors who will then decide whether the song fits on their playlists. And so, no algorithm for these Editorial Playlists which are 100% created by hand, unlike Algorithmic Playlists created by computers (like your discovery weekly) and User Playlists created by normal people like you and me. For these playlists, curators listen to thousands of songs every day to find the next gem that can complement their playlists and provide a better experience for the listeners. But with around 60,000 releases every day on Spotify, it goes without saying that your song better stands out. Twin Toes, a brand-new indie pop duo might have found a magical idea to emerge from the mass and catch the attention of Spotify curators. True adventurers of pop, Antoine Geluck and Nicolas Mouquet had the brilliant idea to turn official playlists names into the lyrics of their new single "Lost in Playlists". Film advertisement created by Mortierbrigade, Belgium for Twin Toes, within the category: Music.

TBWA\ Khanga Rue wants to turn video halls into classrooms. There are at least 10,000 video halls in Tanzania. It’s one of the main avenues of media consumption among youth. TBWA\ Khanga Rue had an idea: let’s turn those video halls into classrooms. Noa Ubongo is a highly innovative, multi-media platform that aims to make a big impact. There are a lot of idle youth in East Africa who – for many reasons – didn’t finish secondary school. Noa Ubongo will help bridge the gap in knowledge and skill development. Digital advertisement created by TBWA, Tanzania for Noa Ubongo, within the category: Education.

Digital advertisement created by FCB, Sweden for Bukowskis Auction House, within the category: Professional Services.

Jellyfish is a new conceptual tropical island in Yerevan, Armenia. Integrated advertisement created by Zuck Independent Agency, Armenia for Jellyfish Yerevan, within the category: Hospitality, Tourism.

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.

We needed to remind people of Ukraine about the war that is still happening in order to raise donations to the "Come Back Alive" volunteering fund. So we used something that every city dweller is used to – a taxi. Experiential advertisement created by NII, Ukraine for Uklon Taxi, within the categories: Public Interest, NGO, Transport.

Film advertisement created by Brave, United Kingdom for Xylem, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film producer: La Joya Producciones Film advertisement created by Grey, Spain for ONO, within the category: Gaming.

Film advertisement created by & Co., Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.

This powerful suicide awareness campaign, titled The Lost Ashes, featured 215 urns to symbolise the 215 lives lost to suicide since the start of the 2019 Ashes series. It was created in association with Youth Mental Health Matters and Opening Up Cricket and appeared outside Old Trafford cricket ground on the final day of the Ashes. The project’s aim was to create more awareness of the UK’s biggest killer of under 35 year old males in a sporting arena that is particularly affected by mental health issues. Experiential advertisement created by TBWA, United Kingdom for Opening Up Cricket, within the category: Public Interest, NGO.

Production Company: umbrella.tv Digital advertisement created by Ogilvy, Saudi Arabia for Hempel, within the category: House, Garden.

VR / 360 video to show that in Jorge M. Rodrigo Ad Studio, even if we go to 1000km on vacation, we are always thinking of new ideas 360º.

Anomaly has marked International Women’s Day by celebrating unreasonable women from around the world. This year, building on the launch of its global gender equality offering, Unreasonable Equals, Anomaly partnered with Unreasonable Studios, a global creative production company, to create a short documentary. The story focuses on the incredible journey of former undefeated seven times world champion boxer, Michele Aboro, from her beginnings in London to her present in Shanghai, China. It is a journey of breaking down barriers, from first learning boxing when the sport was banned for women to becoming an undefeated world champion, from professional athlete to gym owner to philanthropist, and from breast cancer survivor to mother and mentor.

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.