Random Picks
Garnier (L’Oréal Group) is committed to support UNICEF (United Nations Children’s Fund) programs which help children in humanitarian emergency situations. Through a powerful awareness film directed by Bruno Aveillan, the brand takes a stand with Buzzman against hygiene access problems. Each year, 1.4 million children die from diseases that could be prevented with hand-washing. A health emergency situation highlighted in a film titled, “Tutorial."
Digital advertisement created by Publicis, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.
Is your agency taking a one-year break from entering award shows? Why not take a One-Year Break from your agency? Introducing the WAX One-Year Break. If you’re looking to win awards, we’re looking for you—awards-hungry writers, art directors, designers, strategists and account people. We’d like to offer you a one year contract to do the best work of your career and have it entered into award shows. To apply, email us at oneyearbreak@wax.ca before July 15, 2017 with a link to your book and a note telling us why you want to take a One-Year Break at WAX. See our LinkedIn page for full details: www.linkedin.com/company-beta/2486379
The video uses comedy and exaggeration to tackle the senseless police harassment experienced by civilians in the country.
Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.
Digital advertisement created by McCann, United States for Gears of War, within the category: Gaming.
Sugar-sweet pop lyrics meet the metal musical genre in ‘Risen from Shadows’, a new band formed to front ‘The Dark Side of Sugar’ Musical Project, launched on World Diabetes Day, November 14th to draw attention to the adverse health effects of hidden sugar in food. The project is supported by with Action on Sugar and all proceeds will be donated to the fight against diabetes. The ‘Dark Side of Sugar’ band will give iconic sugary-sweet pop songs a metal makeover. "Is that too extreme?" asks Marcel Neumann, founder of Risen from Shadows. "No. It is not. Because sugar has an absolutely dangerous, dark side. Poor diet is a major contributor to serious and potentially fatal diseases such as type 2 diabetes. This is what we want to make clear with our music." The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. Content advertisement created by Serviceplan, Germany for Action on Sugar, within the category: Public Interest, NGO.
Content advertisement created by DDB, Singapore for Ministry of Culture, within the category: Public Interest, NGO.
#AgentsofCarnot #Part3
BBH New York and Google Creative Lab have collaborated in creating a web film that feature a variety of experiments to test the speed of the Google Chrome browser. There are a whole set of real tests that Google do in benchmarking the performance of Chrome. And then there are these: three quirky and playful tests in which Google Chrome is pitted against some very fast things: lightning, sound, and an over-sized potato gun. Rather than try and tell Internet users how fast Google Chrome is, the film demonstrates speed through testing it.
Film advertisement created by BETC, France for Ubisoft, within the category: Gaming.
Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.
Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.
2017 was the year the battle of A.I. voice assistants started, so for Christmas we made Google Home, Alexa, Cortana and Siri make peace in the worlds first A.I. Christmas Choir.
Film advertisement created by Wieden + Kennedy, United States for EA Games, within the category: Gaming.
Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS. Digital advertisement created by TBWA, United Arab Emirates for Scrabble, within the category: Gaming.