Random Picks

WVA

Digital advertisement created by MOST Creative Club, Russia for Downside Up, within the category: Public Interest, NGO.

WVA

To learn more about The Year of Alabama Arts, visit the microsite at http://www.artthatspeaks.com

WVA

Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication. To try to avoid this, was placed masks in high zones from Uruguay.

WVA

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

WVA

Film advertisement created by Scanad, Uganda for Roofings, within the category: House, Garden.

WVA

Broomstick Creative provided an end to end solution for the Public Investment Fund, Saudi Arabia for the launch film of 'The Rig' - The world’s first tourism destination inspired by offshore oil platforms Film advertisement created by Broomstick Creative, Saudi Arabia for The Rig - Saudi Arabia, within the category: Recreation, Leisure.

WVA

Film advertisement created by Possible, United States for Life After Hate, within the category: Public Interest, NGO.

WVA

Ambient advertisement created by Voskhod, Russia for SiammSiamm, within the category: Retail Services.

WVA

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

AFL

WVA

Film advertisement created by The Monkeys, Australia for Fox, within the category: Media.

WVA

We challenged the team to come up with the best, most relevant, insightful, 6 second, 30 second, 2 minute, warm-hearted, feel good, entertaining, hilarious, Facebook-friendly, Snapchat ready, Instagram story, Bitcoin-focused video to wish all of our friends, clients, & partners a happy holidays. This is what we came up with. Enjoy!

WVA

Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini. Ambient advertisement created by Friends, Russia for Martini, within the category: Alcoholic Drinks.

WVA

From childhood games, to snowy ski slopes and convivial dancefloors, viewers are drawn into the warm embrace of the Holiday season. Families sit down to exchange gifts, while friends gather to toast the night’s festivities -- a reminder of the spirit of the season of giving and togetherness. Amidst “Holiday House’s” enchanting scenes, Louis Vuitton’s savoir-faire and latest creations shine.

WVA

Ambient advertisement created by Torke, Portugal for Fox, within the category: Media.

WVA

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among the active young audience. By 2020 we have almost completely relaunched the brand. A recognizable feature of "Stepan Razin" became the regularly released collectible series of cans with original designs associated with St. Petersburg and FC Zenit. The can has become the basis of our communication under the limitations of the dark market. But in 2020, a pandemic was added to the restrictions of the dark market, complicating the situation for "Stepan Razin". How can we get marketing bonuses from FC Zenit sponsorship if the stadium is closed to fans? "You will never be alone" — this line of the Zenit anthem became especially important during the pandemic when the stadiums became closed to spectators. The fans support their team as passionately and emotionally as before, but how to get that support across to the team? How to make sure that Zenit and the fans are still "not alone"? Our creative idea is "Beer can shout for team: support Zenit at home like you would do at the stadium, together with "Stepan Razin". It was clearly reflected in the mechanics — the fans, who could not support the team in the stands because of the pandemic, collected new versions of chants from our cans, photographed them, and posted them with a hashtag on social networks. Submitted chants, written in the brand typeface, appeared on the huge LED panel between the first and second tiers of the Zenit Stadium during matches. This, firstly, provided the team with the necessary support on the way to the championship, and secondly, allowed the brand to bypass the restrictions of the dark market and get into the TV broadcasts of matches. Integrated advertisement created by Great, Russia for Stepan Razin, within the category: Alcoholic Drinks.




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