The in-store displays will be installed in Paco Rabanne flagship and airport stores around the world. Depending on its configuration, stores will either feature an iPad version or large-screen edition where players can control their characters behind a steering wheel or astride a saddle set up within the store, re-enacting the film’s desert race by dodging obstacles and collecting “bonus perfumes” as they speed to the finish line. The campaign’s online activation offers an interactive version of the TV spot. Users can unlock “flashbacks”, bonus material like exclusive videos and “making of” footage, as well as enter to win complementary perfumes. The activation can be accessed through Paco Rabanne’s website, by clicking on the “rewind” icon directly in the film: https://pleaserewind.pacorabanne.com/en The operation launched late last month at Macy's in Herald Square and is currently online in Canada, Mexico, Dubai, and Argentina. Integrated advertisement created by Biborg, France for Puig, within the categories: Beauty, Personal Accessories.

The original cultures of the Americas, together. Circus Grey launch the campaign to publicize Pan and Parapan American Games Lima 2019, where all the original cultures of the Americas are presented, to compete and celebrate the greatness and identity of a united continent. Film advertisement created by Grey, Peru for Pan American Games, within the categories: Recreation, Leisure, Sports.

Ambient advertisement created by 5SEIS, Argentina for Gotham, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

Film advertisement created by Persuasion, United Kingdom for Tesco, within the category: Electronics, Technology.

No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal. Digital advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.

Filmed in May during lockdown, ‘Bat Sh*t’ gives a voice to some of the animal species who have fallen victim to human behaviour over the years including pangolins, rats, pigs, birds, rabbits and of course bats. Winifred Frick, chief scientist at Bat Conservation International, said: “The ‘Bat Sh*t’ video gets at the truth of why scapegoating wildlife is part of the problem not the solution of protecting people and the planet. The short mockumentary provides a much-needed laugh alongside a good dose of science-based reality that we’re to blame for this pandemic, not the bats.”

Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months. Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation. We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system. With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand. To find out more about the campaign, visit www.BloodWithoutBias.com

Managing Partner Damian Stevens Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

Thousands of love stories die on the beaches of the Red Sea...

Domino's organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other. Experiential advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

In Saudi, woman empowerment means finally taking the right steps into recognizing women roles and acknowledge their rights. And the only way to bring a culture that is saturated with male dominance to rally behind the movement is to extract means of empowerment from the culture itself, and that is what HNH have delivered to the Saudi culture and the world. To achieve support and sustenance, the case of the Saudi woman empowerment must be tackled with the utmost sensitivity to the cultural boundaries of the countries, whilst challenging stereotypes and provoking minds. We launched a short film that shows little steps a Saudi female takes over the years towards her success and empowerment and her role building the society while all the way being supported by her father. We chose to display the male support as part of the empowerment because it is a reflection of the truth, the male support or lack of it in Saudi could determine the path a female takes, given they are granted control and guardianship, therefore we wanted to inspire the saudi community and the world by communicating a message, “ Together we move forward." Film advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Audio advertisement created by dim&canzian, Brazil for Transamerica Radio Station, within the category: Education.

A 4 days Dune experience in Abasto Shopping, Buenos Aires. Hundred of participants devoured by the giant sand worm. More than 200 customized videos were made with almost 300 participants who were devoured by one of the greatest dangers that inhabit the deserts of the planet Arrakis: the giant sand worms. The users made their videos by standing in the center of our video capture system, looking up and acting for 5 seconds as if the sand worm was going to devour them. Outdoor advertisement created by 5SEIS, Argentina for Dune, within the categories: Media, Movies.

3D case video celebrates Acba Bank's new Visa cards following the bank's recent re-branding. Film advertisement created by Zuck Independent Agency, Armenia for Acba Bank, within the category: Finance.

Director: A.K.A. Todor Music By Extrabeat Musicaroun

When you live in a student town, the two things you crave the most during exams are food… and a party. So, RocoMamas and Uber Eats teamed up to bring these essentials to life, at customer doorsteps. To communicate the two brands' partnership, for a two hour period in Stellenbosch, the RocoMamas store on Uber Eats offered customers the opportunity to order a meal, with the added incentive of Jack Parow - South African, global rapping sensation - being the delivery driver.